Zeng Xin: The trading landing page for the exciting website

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Hello, I am Zeng Xin, today brought to you an article on the construction of a good website, teach you how to build a heart of the site of the transaction landing page. On the establishment of the site, I think this is the question of the people of different views, say that the last year also said not to finish, which I admit, so I suggest that we continue to pay attention, I said that there are many.

In fact, when we see the title of this article, I think you will think that this is a site front-end engineer, or UI architect, read an article. Actually disagree, but I think, this and search engine optimization has inseparable relationship. We can think about, what is search engine optimization, some people will say, search engine optimization is ranked, is a network marketing way. It is true, but the more fundamental reason is that you want to allow users to visit the site, at the right time to find the product he wants. You can think of it as a trade, or you can be more sinister, every user comes, you are trading, if you think so, I think you will better understand this article.

We simply think, you see me this article when the "Let people move the site of the transaction landing page", you most want to see what, most want to see is how to establish the heart of the site, right? For example, when you search for something, say "how to correctly resolve dead links and bad links" What would you most like to see? Good, then we think so, you search again, I do not know whether you have this habit, I have this habit, I search for something, I like to open a lot of pages, although I can not see the first time each page, but I will open. Then I will quickly glance at this open page to see if there is anything I want. If you have a look, if not, turn it off, and think about it. We combine this example, we can know, users find information to find your Web page, in fact, your vitality is a chance to exist, turn off your Web page you are likely to represent you forever lost this user. So what we're going to do is keep this user in a very short period of time, which is called gold eight seconds and you have a lot of things to do in eight seconds.

First: Let the user find what he wants.

Second: Estimate what the user needs, and provide it as much as possible.

Third: Guide him through your business.

I say so probably many people do not understand very much, below I explain.

1th, let the user find what he wants. I believe this is well understood, as has already been said, I do not explain.

2nd, 2nd, estimate what the user needs, and provide it as much as possible. I think a lot of people will think I'm talking about the content after reading it. In fact, is not wrong, is related to content, but how to relate, this is the focus. For example, there is an article, college students Save drowning. Many people must think that the relevant article is very simple Ah, set a keyword, and then call the article, there are related articles, who who who drowned, who who who who. In fact, this is a wrong idea. Why do you say that, the people's thinking is positive, for many people, he wants to see is not to say who died, who died, but want to see is, how after the death, whether there is a memorial service? This is what everybody wants to see, and you do, that correlation can only say is very advantageous to search engine, but cannot keep the user. Similarly, selling products is also the case, your article is, how good is a certain product, then you want to appear as far as possible that product, it will force him to see what it is. So that your product can be better sold, but I see more sites are, an article this product how good, the result around is some, other product's picture or the report, this absolutely will not let you produce any benefit, you do the work is for others to pave, others that may not have the information, has the product, however you this has the information.

3rd, guide him through your business. The 3rd should be said to be followed by the 2nd. Your website whether is the information station or the product station, the information station you make him resident is your goal, the product station you make money is your goal. However, this step is required to guide you. I said a simple psychological story, a couple selling rice, each month knot, men's total than women lose some money, they sell things all the same, traffic is similar, but can not think of reasons. Then the man will quit and help the girls sell. Slowly they found that the difference in selling things was in their mouths. When someone has finished eating, they will ask a question, the female asks, the meal or the soup? The man asked for some soup or some rice. However, after the woman asked unobstructed people will choose to soup, men asked after the people choose begging. Rice is naturally higher than the cost of soup, but beggars will also be a little bit of food, so the cost is higher. The story tells us that people need you to guide when conditions are met and when they are dispensable, and the result of guidance is how you say them. When we do the site, we do not contact the user, but the text of the site and pictures can be controlled. So we can pass messages through these. When there is a 2nd foreshadowing, people will have to pay for your psychology, then you have to do is to let him trade a little easier. For example, you sell products, do not let users decide to buy the time, can not find where to buy, do not let this shopping process is cumbersome. When you do the information station, you want them to stay with you longer, then you don't let them find the place to register.

For the establishment of the site, how to do a people's heart of the site, content is too much too much, even if we have just said above, if the investigation to the specific how to do, I would like to write three pages can not finish. But the train of thought here, I hope everyone can pay attention to, I am Beijing seo, my name is Zeng Xin, this is my QQ group: 79019744 I hope you remember me, if possible, very much hope to become friends with you.

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