Zero: Network promotion in how to tap the site "selling point"

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The traditional meaning of the selling point is that the commodity has an unprecedented, unique or unique characteristics, characteristics. These characteristics, characteristics, on the one hand, the product is innate, on the other hand, through the marketing planners of the imagination, creativity to produce "nothing". and network promotion in zero to "selling point" the term understood as a website unique "propaganda points." such as Zero's PHP blog to "0" for the site's propaganda point, such publicity will arouse those who do not enter the industry and are ready to enter a friend of great interest. The excavation of the website selling point is the initial stage of the network promotion and the most important stage of the network promotion. How to successfully dig a site's selling point, for the site's later promotion is crucial. So how to successfully excavate a website propaganda point? Zero that the main should do the following:

1, find the target user group

Which user group is your website for? How wide is the coverage? These are the factors that must be clarified before digging up the selling points! Are you targeting teens or seniors, do you advertise for men or women (this is a crowd), do you do district or national propaganda (this is geographical area), Do you advertise for the real estate industry or the financial industry (this is the industry area) ... Wait a minute! These are the things you need to know before digging up a website, because the selling point of the website can be created, and the demand selling point is established!

2, learn to create a selling point for the website

Find the right user base, find the target customers, we will create a target site to attract the target customer's selling point. Selling points must be unique and attractive. The creation of selling points needs to analyze the life habits, hobbies, regions and so on of the target users. In this regard the domestic use of a lot of large sites to provide a good reference to the example, zero that China's internet is a imitation show, others have Google we have Baidu, with ICQ after we have QQ, is the latest hot buy is also a product of imitation show. But it is surprising that these imitators, without exception, have succeeded in China, and those who have been imitated have suffered miserably. Talk about the two companies we are most familiar with! One is to sit firmly in the Chinese search market top of Baidu, one is to transfer the position of Google. One is the world search engine market boss of Google, one is Chinese search despot Baidu. Why the world's giants do not win the Chinese despot, why an up-and-comer industry boss. I think more than zero, many people in the industry are also wondering. On the technical strength, on the propaganda, on the user experience, on the search value Google that dot for Baidu? On the company's image and social influence Google has that much worse than Baidu? But the reality is Baidu success, Google failed! A lot of experts do not understand the problem, how can zero figure out. However, zero can be sure that the Chinese market to do China's products will certainly be more Chinese people's favorite. And Baidu caught is this point "do Chinese search engine."

3, selling points need to continue to introduce new

The selling point is not longer unchanged, the selling point also has shelf life. Any website needs to launch its own selling points in different time periods and different environments. Hot summer is the selling point, the weather is cold heating is the selling point. Fight to change tactics, network promotion to change strategy, always a means of war will defeats. Then do it well. Zero believes that we should observe the external environment more, observe current affairs more, understand the dynamic of the target user. Only in time to understand the information, understand what the target users need to be in the selling point of continuous innovation.

Finally share Zero's favorite phrase: A man of courage we call a warrior, a cunning man we call counselors. A Youyongyoumou man can be a general, and a man without courage can only be a soldier at best.

The above point of view is pure zero personal humble opinion, if there is a poor place also hope that Bo friends to make more comments.

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