Zhang He: photos, pictures site SEO skills

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One trend now is to search the image for SEO. More and more owners and businessmen in the regular search engine results will see the image of the shadow, but few people can really understand the meaning of the optimization of the picture. For professional search engine personnel, must have a clear understanding of what the traditional search engine needs.

The definition of image search is as follows: The results of the query are displayed in the form of related pictures. This information can be submitted and established by the image creator, the site where the image is located, or by a Third-party platform viewer.

Here's where the picture search results appear:

Large search engines, including integrated search results and vertical image search results;

Photo sharing site (flickr,webshots,pbase, Fotki);

Social image sharing website (myspace,facebook);

Image search experts and search engine product managers agree that image search is the fastest growing area in the current vertical search field. According to the Hitwise data survey, the percentage of picture growth per year is 90%, with a total of 360,000 search users searching through GOOGLE,YAHOO!,ASK,MSN and AOL's large search engines each month. Among these 5 search giants, they have professional image search, in which Google, Yahoo!, MSN also integrates images into ordinary search results.

And Google's image search is his vertical search of the main product.

Chris Smith, head of Idearc Media's superpages.com technology development, said: "Image search results are constantly being integrated into the regular search results, while increasing its availability."

Picture Search engine Market "leader"

Of the 5 big search engine giants, Google has outperformed its rivals in image search. According to the Hitwise data survey, Google's image search accounted for about all the images of the search engine market 72%,google easily accounted for the vertical search market, the largest share of the total picture vertical search than ask and AOL's total amount more.

Commerce360 's search marketing manager, Liana Evans and Smith, attributes Google's advantages to the following: Google has a huge database and a long crawl in the search market, constantly working on the vertical search market, easily submitting images to users.

Google also has an advantage in Google Webmaster Tools added a "Improve image search" function. He can let the webmaster for their pictures for a separate optimization, but also allow other users to help the Webmaster optimization together. Webmaster just click "Improve picture search" This link can be optimized. The system can then automatically search the webmaster site for all the pictures to optimize. The next step is to allow other users to label the images on the site. Two users will see the same picture and label the picture with keywords.

Smith believes that this is a free way to get more keyword information from Google, but also a more professional picture annotation, can be in Google's image search results have a good ranking.

Vanessa Fox, Google's product manager, believes that the user likes to optimize the image search, we have made great success. But to keep users involved, Google needs to take some incentives.

Experts believe it is necessary for marketers to incorporate image search optimization into their marketing strategies. Evans thinks: Online buyers are looking at products with their eyes, and what they want to know is what they buy. Evans himself has taken image search as the next trend in search engines.

Image Search optimization has the following features:

Free Product Promotions: This is part of search engine marketing that does not have to pay for CTR;

There are more optimization opportunities than regular searches: some image-sharing sites have more content to do as search engine rankings, and they contain more information than regular pages.

The competitive environment is not fierce: image search is not yet widely accepted by retailers, and there are few space retailers or large retailers.

One problem now is that small retailers do not have a large content management system to occupy the edge. Those small retailers have direct control over the descriptions, names, and content of the images on the site. The content management system has many restrictions on the name and content of the picture, so it is unfavorable for the optimization of image search.

Originality of the picture: experts agree that if the image is original, it will have great advantages, even if a retailer buys pictures from others is also good. The better you have more control over the pictures on your site. You can make those pictures your logo, logo, or URL, so that retailers can deliver their products to their users in the best form, rather than your competition, but just a different form.

Picture quality: If your picture is high quality, then you can freely in the full screen form and small map between the arbitrary conversion. Those pictures with obvious contrast show better results. Because when a picture becomes a small size, it needs to have a stronger contrast to display well, so that it can attract more people to watch.

The format of the picture: Experts suggest you can save the picture in a JPG or GIF format. Search engines usually use GIF format as a standard 256-color picture, and JPG as a photo with millions of colors.

Name of the picture: it is important to get an image name that matches the document. The image name will appear in the search results for the chart image, and when the search user browses through some of their favorite graphic images, this can be communicated to the user. Do not assume that the image editor will optimize your default picture name. The default name has no communication effect on the search engine, so you should set a naming structure beforehand.

Annotation-Content is "Wang": You should combine your picture with your actual product, set keyword, and enough functional description. But you can make the most of the special annotations designed for social networking sites. Not only is the name of the image to be given enough attention, but you can add some special annotations such as picture descriptions, comments, design groups, locations, and themes.

Expand the number of users: Expand your theme, image search is not just a way for retailers to get users directly. There are many innovative ways to make users interested in your company, so the first step is to improve traffic and conversion times. For example, the factory can publish the process map of their product production steps; The hotel can also display pictures of decoration and furniture in addition to the details of the room; The restaurant can show some very attractive pictures.

Optimize the page where the picture is located: Optimizing the page where the picture is located and optimizing the picture itself is equally important. Optimize related pages to improve image search results. Search engines also look at the text around the picture to determine the relevance of the picture. The text next to the riveting callout and the anchor text have a certain effect on the image search rankings. If you are interested in the label and text description of the picture, you can try it.

Document management: It is necessary to create a picture folder for a search engine on your Web server. Don't let search robot skip your image document. One of the common mistakes people make is that there is a javasctript connection in the "click on the thumbnail" and if you do that, the search engine cannot retrieve your picture document.

Content first, available second: Usability is important for image search optimization. First let your pictures appear in the forefront of the results of the image search, and then let the user through your image link into your site. Writing some selective text (which will be displayed in Google's image search results) will not encourage users to enter your site via the link. Sometimes adding some inconspicuous annotations to the picture will attract users ' comments and participation.

Picture attention: If you want to locate the popular keywords, you need to upload a test. Because the attention of the picture is also a very important index for the search engine to determine the relevance.

The future of Image search

Experts say there are many opportunities in image search optimization, such as keyword search tools designed for image search and the ability to submit image search feedback. These tools enable webmasters to decide which images and content are more relevant.

And now, 95% of the attention is in the regular search if the traffic to the site, rather than the image search. Some experienced search engine marketers and network analysts believe that the need for information will increase as the volume and frequency of image searches continue to increase.

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