Zhang Nan: The key index of website Operation planning Forgotten

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In recent years, whether on the Internet, or in the bookstore may be in the planning, design aspects of interaction design, user experience, more content, including I interviewed some candidates when they will often talk about their experience in the user experiences and experience, But the principle of the product planning for its operations, including its requirements, is vague.

The purpose of the website planning is to operate, for example, in the case of the Web site, planners, in addition to planning the front page of the site, backstage system planning is also essential (such as the product release module, and some large Web sites may have order processing background, settlement processing backstage, etc.), we must first identify the key indicators of the applicable role, Operation backstage role is undoubtedly: data entry clerk, order Processing personnel, clearing staff. That for them is the key indicator is: improve efficiency, reduce the error rate!

How to improve efficiency and reduce the error rate, it is the site I described the key indicators and principles of business planning:

Principle 1: Can work on a page, never in two pages to achieve!

In fact, this involves a form of problems, usually we design in the foreground of the principle is to let users fill in the least content, get the most satisfactory information. But in the background design, the opposite, one more step of saving is the loss of time, more than one step of the page jump is to increase the probability of a error rate! Especially in the maintenance of the product, if the maintenance of a data need to jump, over the mountains can be modified for that field, then how to ensure the efficiency of it?

Principle 2: If possible, don't forget the bulk operation!

For our customers, bulk operation will undoubtedly increase the learning costs of customer system use, but in the background system design, our data operators should be trained, so do not worry about the cost of learning. The batch operation of the product is undoubtedly the time cost of the operation staff.

Principle 3: Form design, should be more paste and actual business!

Usually when we design a form, we design a form from its entirety or the logic of its structure, but we must not neglect the user's usage, operation specification, process code, our form design should be more fitting with the reality, for example, Usually data entry personnel input data is according to the product manager to give the document data entry, that our form design should try to be consistent with the document, so that data entry personnel will greatly reduce the input data judgment time, greatly increase work efficiency and to a certain extent reduce the error rate.

Principle 4: If the system can do, don't use the human brain!

This is mainly reflected in the functional design, many functional design can be automatically read data through the system or calculated data obtained, without automatic identification of the human brain, will greatly improve its efficiency.

Principle 5: System design should be realistic, do not increase the complexity of the work!

Many systems are not designed to achieve full assembly line operation, or the need for manual operation, it is necessary to determine whether our system design for its offline work caused by the obstruction, and ultimately affect the actual operation of the efficiency.

Principle 6: Backstage design also need to pay attention to beauty!

Many developers tend to think that the background is as good as anyway, it's all right to use their own hard points, but our backstage operators will spend more than 60% times a day spent in the backstage use, if often use a and its ugly backstage, not only his work efficiency is difficult to guarantee, over time its working mentality will change, Thus affecting all business operations.

Principle 7: Please place the key buttons carefully and identify them differently!

The principle is mainly applicable to reduce the error rate, often error often out and delete, batch storage will have a high error rate, so it is necessary to find out the location and function of error prone to design, consider its location is reasonable, remind the information is complete, whether color can be differentiated, and gradually optimized.

Principle 8: Background design also don't forget information, interaction and feedback!

Reasonable functional design and friendly design will greatly improve the efficiency and error rate. A small design may play an extraordinary role; The purpose of the enterprise is to make money, the front desk is responsible for how to build customer base to increase sales, the latter or operating platform is focused on cost reduction, both for the enterprise is very important!

Author information: This article is the original article, starting in Zhang Nan's website Planning (www.znnblog.cn) blog. See more articles please search "Nan", Welcome to the free reproduced Zhang Nan blog of the original articles, please keep the reprint address, thank you.