Zhang Yijun: Website promotion is not equal to network marketing

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Do network marketing also have some time, recently often listen to some friends say they do network marketing, later I found from their work content, actually they are doing website promotion rather than network marketing.

Concept Distinction

Why do you say that? Because the scope of the network marketing is far greater than the website promotion, website promotion Everybody literally also can see the website promotion localization mainly in the promotion website this aspect content, but the network marketing scope should be far larger than the website promotion. Simply put the concept of network marketing, network marketing is actually the platform through the Internet to use a variety of network platforms, using a variety of marketing strategies to spread the brand of the enterprise so as to eventually promote product sales, or directly produce product sales.

Do not deny the significance of website promotion

I do not deny the significance of website promotion is very large, and to a large extent, the domestic small and medium-sized enterprises do internet marketing is mostly in the use of the Internet to promote the company's website. Here I say some of the basic promotional methods of website promotion, is to do the website promotion friend an entry-level concept.

Web site to promote the method of all kinds of strange, I do not detail here because each promotion means have detailed skills and details, and need to do a lot of friends to promote the site to practice.

To get a website you first have to see what kind of site this is, analysis of how he is suitable for the promotion method, to give a simple example, such as the company's website for the company's Web site is generally the company's products and services, at this time for us to promote the platform, we first think about the site to target the crowd, In fact, it is very simple that your company's products or services located in the scope.

Website Promotion Method variety is good at practice on the line

The following is the use of a number of specific promotional methods.

Search Engine Optimization

For example, the common search engine optimization, search engine optimization at present, the company used a more than a way, search engine optimization is a low-cost way to promote, the effect is very good, many enterprises are also using this way to promote the company's website, promote the company's website why? I don't need to explain that. Perhaps some readers say, then how do you say website promotion is not equal to network marketing? Of course, from the purpose of the website promotion is to promote the company's brand to promote the sale of products, this network marketing is the same goal, but I just from the means of the operation of the Web site to promote the scope is and network marketing is different.

Soft article Promotion

Besides one promotion method, the promotion website must often write some soft text, in fact, the role of soft text is still very obvious, and is a substantial soft text not only for the reader's significance, but also can be very good to promote the site, generally we write soft text to be based on the content of the site you promote to write, so as to effectively promote the site, Specific soft article How to write, please read "Network Marketing soft writing skills training."

Search Engine Product Promotion

Baidu's product promotion, Baidu is the domestic big search engine, Baidu's products we certainly will not let go, Baidu Bar, Baidu know and so on are we do site promotion channels, good use of Baidu's products are undoubtedly doing network promotion friends are a good choice. Search engine products, this I believe needless to say, we are all in use, the key is a number of skills and details of the problem, not to say that everyone's own practice will know.

Forum Promotion

Forum is more active platform, do not have to do the network promotion to say it, do site promotion is definitely need to use the forum, how to use the forum to promote the site? This gives us a brief talk about how to do the forum promotion, the Forum promotion is positioned first, does the website promotion first must see your target crowd where? Then for the target group you can send some products and services information, but the general situation is not significant, do a forum to promote the general need to plan theme events, in the process of doing events inserted products and brand information, this effect will be better.

Blog Promotion

Blog promotion? Yes, blog promotion is a valuable promotional technique. Do you want to give me a detailed example? Many of the friends who do website promotion know mouchangqing, see his blog will Know, blog is a good promotion channel. Enterprises for potential customers do some blog marketing, find some famous Bo do some event hype can, this see specific promotional goals.

Other promotional practices

Promotional methods of a variety of free, paid all have, specific website promotion methods to see specific promotional products, here I briefly say other website promotion methods, such as the use of SNS promotion, send mail, RSS subscription promotion, press releases, network advertising and so on. It is generally simple to say these several methods.

Website Promotion Training

After listening to the introduction of so many of my website to promote things, some readers may ask me is a novice what do not know how to do? Do not worry, in fact, want to do website promotion is a need to practice and constantly grope for something to progress, if you want to skyrocketing certainly is impossible, some readers may ask, I do not know what to do to learn how to do the website promotion, this I still very much agree with, It is necessary to learn what to do before website promotion, especially for beginners who are just getting started. I am familiar with a network marketing training organization: Yi Ma Customer Network Marketing College is very good, the key is that other people's teachers are good, is the theory of actual combat teachers, and from the million after graduating from the Network marketing engineers can also be a certificate, absolutely valuable, from the million-MA graduates of the students are basically robbed by the enterprise, Just look at the effect and see if it's okay.

Well, say so much, here I mainly emphasize the difference between Network marketing and website promotion, we understand their operation level on the line.

Author: Zhang Ying June

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