Zhang's original edition of "Enterprise Network Promotion Plan" (A)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Their own design of the "Enterprise Network promotion plan" now released

When I first entered the company two months ago, it was mainly to deal with the boss.

Spend a day to write, write is also relatively hasty, a lot of things do not go into the, the master after watching laugh on it, do not tease.

SEO and other things I am also a layman. Can only be used to trick people who are more layman. Oh

Note: This part of the data taken from the network

This thing has 14 pages together, and it's a bit of a work to write. Moderator can see the shot one.

If the brothers feel useful, they will be supported after finishing the top one.

Oh。

http://www.srsoo.com/Enterprise Network Promotion planning book. rar

The backward start: http://www.im286.com/thread-2295999-1-1.html

The following is the body content:

Company Name

Network Promotion proposal

By Zhang Da man 2007.12.12

Directory

1. The importance of network promotion------------------------------------------3

2. Network promotion of a variety of ways----------------------------------------3

3. Website and search engine relationship--------------------------------------4

4. Introduction of the mainstream search engine----------------------------------------4

5. Website for search engine optimization-----------------------------------7

6. Company Product keyword Analysis Baidu article-----------------------------------8

7. How to equip the company website------------------------------------------13

8. How to make better use of Baidu----------------------------------------14

The role of 9.B2B/B2C business website-------------------------------------14

10. Network Advertisement Alliance analysis Introduction-------------------------------------15

11. How to purchase advertising site---------------------------------------16

12. Set up your own industry website---------------------------------------16

13. Summary----------------------------------------------------17

The importance of network promotion

When you have your own domain name, and have their own website, if you do not timely to promote the site out, the site no one to visit is a pity, in fact, have a website is meaningless. Only let the buyer know your website, and know your product, know your contact way, really can enjoy the endless Internet resources, expand their own channels of customers, your products to promote out.

In the Internet economy era, the results of competition among enterprises will depend to a large extent on the Web site in the real world and the virtual world of the number of tentacles. The more the number of tentacles, the stronger the intensity, can attract more attention and access. To this end, enterprises in the establishment of the site should begin to use a variety of means to promote their own website.

Website promotion is a comprehensive project.

For example, to do a website, the equivalent of doing promotional color page, to do a website promotion, the equivalent of the dissemination of color pages. So do the site must be promoted, just as you do a color page must send out the same, otherwise, not to do. and the website promotion, has the quite specialized, is not the simple printed on the business card, the advertisement can, that actually almost has no effect, therefore an enterprise website, must embark on the network promotion road, otherwise before to the Enterprise website construction will become meaningless. Therefore, the website construction after completion of the first job should be the website promotion. Whether it is a display of corporate Web sites or marketing for the purpose of the site, access to normal traffic is very important. Through the promotion of the site can better enhance the visibility of enterprises, rapid access to statistical data and feedback, and even the upgrading of enterprise products are of great benefit.

Second, network promotion of various ways

1, put online advertising to promote

In some Ad Exchange Alliance website and business-to-business Business industry website to buy pictures, animation, text and other forms of advertising positions, the introduction of the company, products and other content ads to promote the role of the company and products.

2, in the famous website or search engine landing

Publish information on reputable industry websites and commercial websites. Login to major mainstream search engines. such as: Baidu, Google, search, SOSO, YAHOO, Sogou, love to ask and so on.

3, the Enterprise URL to add to the business card promotion

The website of the enterprise site such as: http://www.xxxxxx.com printed into the company's staff card, in the external distribution of business cards to promote the company's Web site results.

4, and related links to promote the site

With the same industry's corporate web site Exchange links, such as local and foreign optical instrument companies to apply for a link to the Web site, when others visit the other site, it is likely to be through the other side of the site's friendship link to visit our website. Thus achieving an advocacy role. And this can provide the site in Baidu and other search engine weights and aleax world rankings.

5, Daily Mail add signature URL

For corporate companies, there will often be external mail exchanges, if in the mail by the way under the e-mail signature plus the company's Web site link to send mail, will let some of the first contact with US business customers interested in clicking on our site connection.

6, the writing article propaganda, promotion and so on

Now a more popular way to promote the network is to write articles to promote. Usually we call it "soft text." We can publish some technical articles in some industry information websites and large Exchange forums, and mention our website and Web site in the article. The person who looks at the article will be interested and visit the website.

Third, the website and the search engine relations

Websites and search engines are like suppliers and distributors. The site mainly to the search engine supply content, and search engine is tantamount to the website to promote content. Because the search engine itself does not have the ability to provide content. All the content in the search engine is to crawl the text information on the website. To achieve and enrich their own search engine purposes. So the general search engine, will be all the information on the Internet crawl into their own engine. This allows search users to find what they need through their platform.

Search engine site in the collection of sites, itself is a double-edged sword, because it is well-known search engine site, because in this search engine, automatically included almost all the site, in this search engine can find their own content. So there are so many people using this search engine. Mutual promotion.

and the site to achieve the purpose of publicity, it must be through the search engine this way. Because search engine in the internet is almost already the overlord of traffic navigation. A statistical analysis reported that Baidu's daily traffic has far exceeded Sina, Sohu, NetEase and other traditional portal sites. And these search engines through the crawling site content of these traffic dozens of times times or even hundreds of times times the feedback to the site.

So this achieves a mutual benefit, mutually beneficial result.