Zhao: Adhere to four steps to use SNS to do network promotion

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　　Recently, there is news that Tencent shares a happy net, investment of about 100 million U.S. dollars. Let's look back at the several rounds of financing records before the happy net. September 2008, Kaixin won the Northern Lights 3 million U.S. dollars in the first round of investment, April 2009, Qiming Venture and Sina jointly invested 20 million U.S. dollars. After two rounds of financing, the industry once speculated that happy Net will realize the IPO. Happy NET is China's first birth SNS (Chinese social networking site), has been regarded as the black horse in the field of Chinese white-collar dating. 2008, 20,092 years, happy net of "stealing vegetables", "competition parking" and other games have made Chinese users sleepless, no two scenery. Tencent's big investment, proved the unique value of kaixin. Up to now, net registered users more than 120 million, and mainly concentrated in the first-line city white-collar users, Tencent friends of the main user group is the campus crowd and two or three-tier cities.   Through it is not difficult to see, SNS market is huge, the potential is huge. But few developers. Therefore, in the current hospital network to promote the situation of frequent bottlenecks, we have to take appropriate ways to find a new breakthrough in order to reach the hospital Word-of-mouth brand propaganda effect. Therefore, SNS promotion will be considered as a new generation of hospital network marketing staff. So how do we use SNS to promote the website? Adhere to four steps to use SNS to do network promotion (this article is a hospital network marketing blog, Zhao original. Reproduced please indicate the original address)   A: To determine the target population (prerequisite)   Overview: To promote the premise is that we need to understand our target group, who is the prospective customer? Where do you usually live? What do they do with the habit of surfing the internet? Therefore, the use of SNS to promote the premise is the same, we have to find out our target group. And then through the joint friends to communicate information to achieve the best effect of promotion.   Method: When we register, there are generally recommended users. This part of the user is based on personal information recommended. So we are looking for friends can be through their own schools, work units for friends to search, because this part of the crowd can accumulate early, after all, many people know. Then a two-degree network will bring good results. In addition, through SNS with the search function, to carry out the crowd positioning.   II: Establish a personal image (basis)   Overview: The establishment of personal image is the basis. Because, we register the material, fills in the interest hobby and so on will complete display in front of the friend. When a friend browses to your personal homepage, the information that you display is what you will impress your best friend. To be blunt, your blog attribute is destined to be something you need to promote.   Method: How to establish a personal image?   (1) Blog positioning: Although the blog is now using the real-name, but the personal data can express oneself is engaged in what occupation, work contact method, etc.。 Therefore, when registering a blog, other than the certification of things, other information needs to be related to the theme of our promotion.   (2) Information: Personal portrait, personal Data (introduction), schools, work units, photographs and so on.   (3) Diary content: This is the perfect place to show the theme of promotion. Diary content This piece should not be crazy advertising, should write some related to the promotion of the theme of the soft text. Emotion class, Topic class, Case class and so on.   Three: SNS Mutual Interactive (important)   Overview: SNS belong to interactive platform, so more things should be in interaction. Through the attention of friends, visit the Friends home page, comments friends mood Diary, and friends play games and so on to achieve a return visit interaction effect.   Methods: To understand the nature of SNS, then we should fully follow the SNS platform of the rules of the game, a big interaction. Always pay attention to the latest news of friends, comments friends Diary, do it on the nail. At the same time through emotional marketing, care about friends. This produces a very clear effect. Have to pay must have a harvest, remember, this is a long-term adherence to the process, so careful.   Four: Make full use of SNS tools (TIPS)   Overview: SNS tools are many, such as pets, games, Circles (group), voting and so on. Make full use of these tools to expand your influence.  : Take the circle for example, we can join a lot of circles, of course, it is in line with our promotional needs. Always interact with others and focus on hot topics. Comment and guide them into our outreach. For example: If the beauty of the circle, we can share some common sense of beauty, from time to time to guide their attention to themselves.   said above four points, have you found out what I mentioned most? Then a summary, I hope to help.   adhere to four steps to use SNS to do Network promotion summary:   I: interactive, since we to this platform to do the promotion, we must conform to the SNS to set up a play rules, to be more interactive.   II: Image, SNS can not let us too wanton operation, so from long-term development, fully set up a good personal image. If it is to do medical treatment, then establish a doctor of medical ethics and the image, I believe that every day you reply to the message back to the hands of hemp.   III: Adhere to, SNS promotion can not be immediate results, but for our later is well prepared, this is the accumulation of resources. Therefore, we should insist on, do promote to insist, even if short-term see effect.   Above is my personal opinion on how to use SNS to promote, mainly said four aspects. At the same time did a summary, I hope to be using SNS to promote friends have some help. Remember every time I said, the birth of every thing on the Internet must haveHis value, then to make good use of each other, how to use, waiting for us to observe carefully, follow the rules of the game and adhere to, so as to achieve success.   Original articles Please indicate reproduced from the hospital Network Marketing Blog, this article address: http://www.zuiniuba.com/wztg/43.html