Zhao Yijun: Large portal site SEO actual combat summary

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SEO optimization on the site of the article is indeed a lot, but on the large portal site Search engine optimization article is poor.

And why? The main reasons are two points:

1, large portal sites of high commercial value, Seoer will not easily open.

2, from the SEO recruitment situation can be analyzed a large portal site SEO personnel needs of professional skills, basic quality and even a successful case of the conditions are more stringent, that is, the real master is not much, as long as the portal site to do SEO, basically is a master.

Today I am here to share a large portal site SEO optimization of the actual combat experience:

First, the Industry keyword screening:

Filter keyword is the core of SEO site optimization, if the filter error or failure, then SEO site optimization is equal to half of failure.

Ii. Identify and Deploy keywords:

After the selection of keywords to determine the key words, not related to the key words deleted, keyword accumulation of the basic mistakes can not be committed, the deployment of keywords is critical; the rules for keyword deployment are:

1. Home-Core Keywords

2, Channel page-core keywords

3, Column page-Hot keywords

4, Details page-long tail keyword

You should be aware of a few things when you deploy keywords:

1, the page title to deploy up to two keywords

2, agree keyword or similar keyword this 鞥 repeat appears more than two times

3, title length should be controlled as far as possible within 20 Chinese characters

4, keywords, description in Baidu basically has no weight, but should not write, must seriously to write

5, the content of the Web page is not concentrated on the keyword, should be maintained in about 7%

Third, the website structure reasonable planning:

Web page structure of no more than three, this is the most basic common sense, homepage, main navigation, channels, columns between the structure should be clearly defined. If the user can browse the website clearly, then the search engine can crawl the website normally.

Website structure: Homepage-> main navigation-> Channel-> column-> details page

Four, the portal site SEO and the UE combination:

Search engine Spider's Crawl mode:

1. Breadth Crawl

2. Deep crawl

3. Crawl from top to bottom

4. Crawl from left to right

UE User experience:

1, the user from left to right browsing

2, users from the top down browsing

3, users from the channel to another channel browsing

4, users from the homepage to the details page browse

I finally summed up: the UE user experience also and search engine spider crawl route basically coincide, website and search engine end all is serve for user, SEO and UE final point is the website (website F type structure). Successful web site is not only in line with the search engine crawl way, but also to meet user needs and experience. (www.029cyw.com/) Author: Zhao Yijun