Zheng Qiuming: Is the expense equal to the good promotion effect?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Recently contacted a lot of customers, talk, feel that most shopkeepers, site owners have entered a misunderstanding, that I spent money, will certainly be good promotion effect, whether it is SEO, or forum promotion, soft text promotion and so on.

is promotion a commodity?

I paid the money, will be able to get good turnover rate, can significantly improve sales, and must be proportional to my input. Of course, the promotion of investment, of course, to bring sales for the purpose. But it's definitely not a commodity. Promotion is advertising. The advertisement is a kind of service, I brought the traffic, brought the potential customer, completed the task.

Many owners go to the pursuit of fashionable seo, spend a lot of money to find a professional company to optimize. You have to pay attention to not before, many sites are not traffic, but the user experience, lack of user's shopping enjoyment;

Do not speak more ways to promote, with SEO to give examples, you are in the pocket, ask yourself a question:

Is your site suitable for SEO?

Suitability is a question of feasibility. If there is no feasibility, then gorgeous strategy is empty talk. SEO, I think is an executive power and practice things. In fact, seo a lot of theoretical things we all understand, read a lot of articles, but did not personally tried. Most of the promoter is just a three-legged cat kung Fu. Like the wheel chain strategy, a lot of time ago, there are many SEO blog out a lot of articles, but the actual operation has been very little. Everybody takes one or two other people's example to say matter, really has the effect? Only those who have played their own will know. Or the big talk about group building blog, Group building site A group of people, not a group of people to carry out, but also a pi Ah ~

Qiu Ming believes that the key to implementing SEO is that you have an elite team. Some web site to outsource SEO, then you have to consider clearly, you have set up the strength of the follow-up team to inherit the SEO after the construction of outsourcing. Promotion is a continuous process, especially the E-commerce site, do not only see the immediate interests, also do not listen to SEO Company's harangue.

Are you a step forward in your promotion?

Spending money is also about methods. Some sites all of a sudden all the promotion together on, SEO, forum, soft wen, blog. Invest a lot, bring the effect only on one hand or very little.

New sites, no rankings, no visibility, not to mention the brand. How do you start?

For example, the previous department of Gynaecology Hospital website promotion steps. Site content and procedures after the construction of a good start to the basic construction of the SEO, and then the question and Answer class website promotion and soft promotion, to the customer's brainwashing, the new station on-line, there is no need for crazy outside the chain construction. A lot of content and internal link optimization is OK. and other sites have a certain amount of traffic and content, you can start to focus on doing SEO work. This is a very simple process.

Many times, I do not want customers to promote as a kind of casually can enjoy the goods, understand the nature of the promotion. You want to consider for your website, for your commodity. Many resources restrict the effect of promotion. If you intend to outsource the promotion, please do a good job of market research and their own capacity estimates.

This article originates from Zheng Qiuming's blog, Address: http://www.wangdianseo.com/post/38.html, reprint must note!