Zhong Zhixin: A survey of user needs in network Marketing

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We all know that the battle of great preparation is very important, although the network business is lower than the line of business starting point, low cost, but still need to invest a lot of time, energy and manpower and so on. If the wrong market, for many enterprises and personal webmaster will be a heavy burden. To the new webmaster or just into the network marketing business, more likely is the shock of confidence, and even think that network marketing are floating clouds, and thus give up.

In the development and construction of the site before, must do the market and competitor investigation, once the wrong direction, after the efforts will be futile, the so-called win.

Traditional market research methods include hiring survey companies, or doing questionnaires themselves, and the most intuitive market demand survey on the web is the number of times a particular keyword is searched on a search engine. The most relevant to the main keyword is the number of searches, indicating that the greater market demand, users more attention, I know there are a few keyword tools, we can refer to. For your funeral, please pay attention to Zhong Zhixin's blog.

1, Google adwords keyword tools, in this tool input the main keyword, Google will be out of the search database with this keyword related to a series of keyword search volume.

As shown in the figure input "Zhong Zhixin", Google keyword tools to automatically generate the relevant words, because I previously sent articles are about Network marketing promotion, site optimization, so the associated word is related to these, as well as the display of the search volume.

2, Baidu Index, this tool shows its specific keywords of the user's attention and media attention. Enter different keywords, compare the number of users ' attention and media attention, to determine which keyword market demand is greater. The following figure, search "Network Marketing", the top half of the display is the user's attention, the second half is the media attention.

3, Google Trends, and Baidu Index, similar to the display of the keyword is the focus of attention, in fact, is the search volume. Enter "Network Marketing", such as the following figure, the trend is incredibly down, depressed, ha

The Chinese search market for Baidu and Google on the same, through the two tools of the survey can be relatively accurate display of online target users of a product demand, tools can only be used as a reference, can not give the data the original final data.

When doing research, there are important ways to go to forums, blogs, SNS, etc., to understand what users are talking about. What is the evaluation of these products, what problems need to be resolved, the competitor's products have any proof or negative comments. We can also send posts in the Forum, to solicit the views of other users, to talk about their own product ideas, ask others whether they are interested, what improvements, what to pay attention to the place, can withstand the price range is how many of these products related to their own problems. Many forums and SNS have a large number of active users willing to answer.

Now the forum and SNS there are many, such as school, 51, Tianya and so on, there are other professional strong forum, you can do the survey of many places, through the search engine input their products to find the key words.

In addition to doing problem surveys in forums and other places, can also be in their existing website design a more accurate choice of style questionnaires, why is the choice of style, because it will be more convenient, users will feel less trouble, you can also add a at the end, if there are better suggestions can express their views. This type of voting can be done not only on your own website, but also on other sites. Now there are a lot of people standing on the site traffic is good, but there is no way to convert traffic into revenue. However, most of the current sites are made with free open source programs, and some include voting capabilities. You just find these have a certain amount of traffic, and your product theme-related personal sites, blogs, forums, etc., and standing in contact with many stations will be happy to help you do market research, the cost may be only dozens of or hundreds of dollars, absolutely value for money.

can also use Pay-per-click Ads to investigate, this is based on their own budget to find a suitable price of the site, in order to attract users to click to do the survey, you can give the user to participate in the investigation of a small gift and so on, and let users leave the e-mail address or mobile phone number, etc. So that the user's data can also be left to do in the future database marketing, mail marketing when to use, really is to kill both birds.

The above is my opinion to the user market research, if have said wrong place or have better, welcome to discuss together.

This article originates from Zhong Zhixin's blog: http://www.zhzhxin.com/post/45.html new network Marketing Promotion Q Group 20227401 Welcome to join the discussion.