Zhou Zhenyu: On the key point of search engine keyword optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A good SEO site, its most traffic source is the search engine sent. That is, users come to your site by searching for relevant keywords in search engines, so we say that the content of a site is built around keywords; this leads to today's topic-the core of search engine optimization is the keyword

Everyone in the station before, will generally have a good idea of the site planning, structure, as well as keywords! The choice of keyword is actually very deep, but not everyone on the surface to see that, a few related words on the line. That's wrong. The correct key words should be in the relevant website to inquire its corresponding heat, search quantity, optimization difficulty and so on can decide to come down!

Well, if you're doing a popular keyword. You can go to the following places to inquire about the heat of the relevant keywords;

First, the use of tools to query the appropriate keywords:

1, Baidu Search the Cloud list

2, the Yahoo vane

3, Google Hot List

4, Sogou Index

Second, do research to select keywords:

So, if you're doing a professional website, you can consider consulting your clients about their needs. Because they are your clients, they can better understand your product than you do from the customer's point of view, and the keywords they search for are not the same as yours. For example, you open a website about "wild Mountain ginseng", the key word of which is "wild mountain ginseng"; you're sure to think it's not wrong. "Wild Ginseng" site do not "wild ginseng" to do keywords with what? In fact, the idea is right, but for your customers this name may be very unfamiliar, so they may use the "ginseng" as a keyword to search the search engine!

Third, by viewing the statistics log to select keywords:

By looking at the search engine keyword information in the flow statistics tool, you will suddenly find that some keywords you have not done, but appear in your products, articles or directories. But the flow of these keywords is good, so you can pick it up and optimize it. So, to develop the habit of constantly checking traffic logs.

Four, long tail keyword

The so-called long tail keyword refers to the expansion of keywords into a series of phrases, such as: Ginseng → Changbai Mountain ginseng → Changbai Mountain Ginseng prices.

If you want to use long tail keyword, it is best to cooperate with tool query to use, this effect will be very good oh!

V. Combine keywords into multiple permutations

What is called a multiple arrangement? That is, the key words according to synonyms, misspelled words, pinyin, position reversal, add auxiliary words, etc. to combine;

Like what:

Jailbreak-> "Jailbreak": Keyword Add quotes

Duo a dream –> more than a dream: Common typos The former has 2014 search volume, the latter 917 search volume.

Car->qiche: Use pinyin the former has 132,582 searches, the latter has 1291 search volumes.

Beijing Physical Examination-> Beijing: The results of the search is different, the relative difficulty is also different.

seo What meaning-> what is SEO: The key words to explain, in line with people's search habits.

See, is it very simple? In fact, SEO is really not difficult!

Never use common words

If you are doing Taobao customers related sites, then "Taobao shopping" is your core keywords, and "Taobao" is a very common vocabulary, users in search, will not just use "Taobao" to search, but usually multiple phrases together to search. For example, "Taobao on sale of women" and so on.

Seven, good at using geographical location

For example: Search website construction, find relevant pages about 29,400,000, and the first 10 are all the price, and search Shenzhen website to find relevant pages about 4,940,000, there are 9 bidding. This will not only reduce the difficulty of ranking, but also easier to find real customers.

But not that all sites are suitable to use geographical location to do optimization oh, to learn from the customer's point of view to consider the problem.

For example, "Mailbox" The word, no one will go to search what "Guangxi mailbox" "Guangdong Mailbox", right? So the geographical location for it is completely meaningless. Unless you're selling e-mail addresses. But how much effect can it have?

Viii. determining the value of key words

Everything is OK, we will start to filter out the key words value screening. Leave valuable, discard worthless words! How do you determine which of those words are valuable? It's very simple to see if anyone is searching, how much is the amount of search per day. Otherwise do go up, there is no flow, that is not a waste of energy?

To see if there is value, please use the tools described in the 1th to query it!

Nine, the choice of long tail words

If you decide to use the long tail keyword to do your site SEO optimization, it will be a good choice! The long tail word is actually very simple. Use the tools in the 1th article to find out if it's worth it!

Ten, the timeliness of the key words

The key word is actually a word with "temperature". Once it's hot, you'll find that the site's traffic is really bad; then there are two kinds of people, one is to delete the key words, do the new, and the other will retain the key words. I belong to the second kind of person, I also suggest that we do not delete the outdated keywords! Because the keyword with heat, usually will be a burst of big words, this kind of word is needed to optimize ahead and then wait for the outbreak of the moment. So if you delete it, you have to do it again the next time it breaks out, isn't that a hassle?

For example, "Spring Festival Travel" "Chinese New Year train fares" such words are needed to optimize ahead, and long-term maintenance, in order to ensure that the time range in the top.

Xi. learn to share competitors

Look for your peers or your competitors through search engines, and see what keywords they use? Trust your opponent's website to bring you some inspiration.

12, some words are from Baidu's related search over, rather than user search keywords

As shown in the figure above, when you search "A5 webmaster", the following will appear "related search" These also have the opportunity to be user point into Oh!

Also because the relevant search has this effect, some people will cheat by way of some keywords Baidu related search, and then get the real search volume.

13, query the key words of competitors

Choose a good flow of key words to see it to do optimization of the degree of difficulty, you can search engine to see if the word has a competitor? How many competitors are there? And then through their own judgment that the word is good optimization, finally decide whether to use the keyword.

14, their own innovative keywords

When you choose the keywords are competitive keywords, you can try to create a new key words out!

But this method needs to carry on the large-scale propaganda to the new keyword, the cost is too high.

For example: Mengniu "Special lun su" in Mongolian is "gold milk" meaning, but also Mengniu's milk brand.

All the words go up

Many people will enter such a misunderstanding, that all the keywords can be done! So what are the words that can't be done? For example, some prohibited words, not legal industry-related words.

Know how to choose the keyword, then how the keyword should be in the site to make a reasonable distribution? Down we'll talk about:

Distribution of keywords

First of all, the content of the text must be appropriate keywords;

The text content must appear the keyword appropriately, and "have the emphasis", means the reading priority position that the user reads the habit to form--from top to bottom, from left to right--becomes the keyword Key distribution position, including: the page leans to the top, the left, the title, the body before 200 words The presence of keywords in these places is more helpful in ranking. Also allows users and spiders to the fastest speed to understand the content of the site, and the spider attention to the bold <h1> display, the role of its ranking is very large.

There is no good keyword, it is best to do hyperlink text (anchor text); I believe everyone should know.

On the site to do header, fervent, B and other labels are also good oh. Where are they doing it? For example, text in the body header. In general, search engines pay more attention to the text in the title <H1><H1/> line. <b></b> bold text is often the place where keywords appear. Other Tags: h2-h5, fervent

For English keywords, uppercase keyword weight larger than lowercase keywords.

If you do is a picture of the site, you can optimize the Alt attribute on the picture Oh! Because the search engine is invisible to the picture, so when the page is created in the image attributes Alt keyword is to search engine friendly, it will think that the picture content and your keywords consistent, thus conducive to ranking.

Domain name and path, filename

English Web page content site in the domain name selection and folder naming, you can also consider the inclusion of keywords (to the keyword group should be separated by a dash), such as www.made-in-china.com. But the role of Google rankings is very small.

File comments, which many people can easily ignore. In fact, this can also be done to optimize Oh!

The page code often has comments about the content of the page. For example

How's it going? But my blog hasn't done it yet. The last few days are busy to get the user experience, update the blog article, so the details of the things did not get oh. I guess I went back and improved my blog after I posted this post.

OK, today's article is over here, if you feel I write good, please under the article to me for message support. If you think what I write is not good, please also comment in the following comments out Oh! Thank you reader for watching!