Zynga games release rhythm raises outside attention

Introduction: Foreign media Today, Zynga released the Facebook game "CityVille" for 5 months, the game currently active users still reach about 88 million.　　When Zynga will release its next social game, speculation has been raised. Here's the full article: "Zynga has been plagued by this problem for a long time," said Mike Verdu, senior vice president of Zynga gaming Maik Vidoux. "We do not want to make players feel too much game, but it is too long to be 4-5 months apart," he says. "The suspension of the new game shows that Zynga is moving from a start-up that can quickly develop a lot of successful products into a global gaming studio that has to keep up with its famous work plan."　　Obviously, there is a high expectation for Zynga's next game. Since Zynga was founded in January 2007, its games have attracted a large number of Facebook users. The company launched the game, including "FarmVille", "FrontierVille" and "gangster war" and so on. Within 30 days of launch, "FarmVille" attracted 1 million users. This record was not broken until the launch of the CityVille.　　The latter obtained 14 million users in the same time. AppData's data show that Zynga is still the leading social game developer to date, with a monthly active audience of 250 million.　　EA ranked second, but far behind Zynga, with a monthly active user of 33 million. The appetite for Zynga has also increased the pressure on Zynga to develop a successful game. It is rumored that Zynga currently has a revenue of 850 million dollars a year. The company also recently received nearly 500 million dollars in funding.　　In addition, Zynga is in the process of preparing a listing, which will give the company more money in the future. The big question for Zynga now is whether the company can continue to succeed. Zynga's success has led many companies to emulate, and Zynga will be challenged as the social gaming industry develops. Over the past few years, the game is becoming more and more advanced, and the picture has been improving.　　Zynga cannot develop another farm game, so developing a new game will take longer and more money. Vidoux said the investment is growing but is still within reasonable limits and, most importantly, releasing a game after it is fully prepared. "Zynga already has some brand effects," he says. CityVille and FrontierVille have attracted some of our best users and they have higher expectations for our future games. "In the Future, Zynga will release new games at a rate of 1 months to 3 months," Vidoux estimates. "We have enough product reserves and we can release the game at the right pace," he says. Mark Scar, vice president of Zynga product developmentGus (Mark Skaggs) has an analogy between social game development and the film industry. "You can't have 8 good films in the one months of June, and not a single movie for the rest of the year," he says. "In the months after the launch of CityVille, Zynga is committed to adding new game elements to existing games, such as the FarmVille." In Tuesday, for example, Zynga launched a game called "Gagaville", which included elements related to American actress Lady Gaga in farm games. The game also helped Lady Gaga promote the song in the new album "Born This Way."　　In March this year, Zynga also revised the FarmVille, adding an English-style garden. In addition to the rhythm of the game release, another big issue for Zynga is how long existing games can attract players.　　According to AppData, although the number of players in FarmVille has fallen by about 4 million in the past 4 months, the game is still the second-highest app on Facebook. 2 years after the launch, Zynga's poker game still has 7 million active users every day, and the mob war currently has a daily active user of about 2 million. Vidoux said: "FarmVille is about to usher in the 2 birthday, but there are still many people love the game." "(Nan)