The main points of improving customer shopping experience

First, the sensory experience: presented to the user's audio-visual experience, emphasizing comfort. 1. Design style: In line with the target customer's aesthetic habits, and has a certain degree of guidance. Before designing a website, it is necessary to define the target customer group and analyze the target customers ' aesthetic preferences, so as to determine the overall design style of the website. 2. Website Logo: To ensure the protection of the logo space, to ensure that the brand clear display without occupying excessive space. 3. Page speed: Under normal circumstances, try to ensure that the page is opened in 5 seconds. If it is a large portal site, must consider the north-South interoperability ...

Web search Engine Optimization seo Practical guide

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The ultimate goal of the operation of the Web site is to bring transactions through the business platform.    Simplify the operation of the Web site to the most original process, that is, 1 through paid or free promotion to obtain high-quality shopping flow 2 through the customer service system into transactions. Today, the main talk about the free flow strategy in the SEO, remove the soft text promotion, forum promotion ...

The consumer Web site measures the purchase abandonment rate of shoppers

In a way, e-commerce can be said to be the meaning of web analytics. This article explores one of the most common metrics for e-commerce sites: Abandonment Rate. Direct electronic http://www.aliyun.com/zixun/aggregation/13765.html "> Business Analytics is one of the few areas where this blog is involved because I have been" immature "to think that E-commerce web analytics and our usual web analytics are not fundamentally different. After all, even if not E-commerce site ...

Customer relationship Management in the consumer Web site continues to tap customers

1, the continuous customer mining customer selection and mining needs through the user's information database. Stan Rippe (Stan Rapp) (1989) The definition of database marketing is the ability of enterprises to use the great potential of today's computer and telecommunications technology to advance their customer-oriented marketing activities in a personalized, sustained, low-cost manner. Database marketing has the ability to analyze customer characteristics and purchase habits, and can be used to create catalogs and customer archives that match the global demographic database of Acorn and mosaic. So calculate ...

The structure model of the Business-to-consumer Web site

The most recent work has been to make an overall improvement to a business website, which has been consulted by many experts and specialists, thank you very much. I am also here to share some of my experience with you. What we do is a clothing class for the consumer website, I have organized a structural model. Article written less, I directly on the map: I use the "website", "money", "people" to say about this model. 01. "Business model" is the basis of the site, the first is to run smoothly. Otherwise, the site is simply not available. This phase should be "light" and "fast". Main http://www.al ...

The Business-to-consumer Web site cannot expand its product line blindly

The Web site cannot be blindly expanded product line author: Rock Heart There are data shows that 2010 E-commerce turnover will exceed 4 trillion yuan, online shopping will be more than 400 billion yuan. It is expected that China's consumer e-commerce market in the next five years of composite annual growth rate will reach 42%, the total market size of 3721.html ">2014 year will reach 1.523 trillion yuan, accounting for the total domestic retail sales of 7.2%." Compared with Europe, Japan and South Korea, China's e-commerce development is still in the initial stage. Data show that the network shopping in Europe and America, Japan and South Korea and other developed countries into ...

Web site UE Experience: Streamline checkout procedures and increase sales

For shopping malls, sales are fundamental. If there is no sales, the full cabinet of goods can only be placed empty, sales staff do nothing, and the cashier can only stay stuck, no money to pay. So it's common sense to make business a big deal, or even just to maintain a business, which requires an effort to increase the http://www.aliyun.com/zixun/aggregation/38963.html "> Sales revenue." There are thousands of ways to increase sales, but very few people think about simple ways of doing things ...

Web site UE Experience: Make users a fool to improve the user experience

The guiding ideology of website design is user experience, that is, http://www.aliyun.com/zixun/aggregation/12467.html "> User-centric design." So how do we do user-centric design? Some people would say: "Make the site useful, easy to use, friendly, right", some people will say: "Do a user experience design, and then in-depth to investigate the needs of users, right". These are all right, but how do we do these things, and what is the guiding ideology? That is the use of ...

5 points of psychological skills to persuade customers to buy

In this increasingly standardized, information explosion, competition and homogenization of the E-commerce world, how to let users quickly remember the site's brand and merchandise it? How should the consumer convey the message, satisfy the user's demands, and let it produce a purchase? From a commercial point of view, I summed up a few: 1, &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Effective use of herd psychology in the real society, the user's herd mentality, is largely a phase ...

The seven fatal market mistakes of the business website

The survival of the website is to provide users with the highest cost-effective goods and services. Whether it is clothing, shoes, audio, video, virtual cards, IT, digital, health products, such as what kind of other business, are all around the Internet users, goods, services, these three elements of efforts to ensure the benign development of the website, in the electricity market occupy a high ground.   And marketing is the registration of netizens, transformation, active, loyalty has an impact on the first link, if the market to promote the direction of the problem, the entire site will delay the progress of development, if one wrong again will make the site to perish. Here's what the writer is doing.

The development idea of the service of the merchant shop

The latest 24th China Internet Development Statistics Report, on the Internet shopping data, there is such a description: Online shopping user scale in the financial crisis in the trend of the rise, from 74 million to 87.88 million, increased by nearly 14 million users, More and more netizens are accustomed to the price is transparent and buys the convenient online shopping. Of the current Chinese netizens, about 4 of the 1 people are shopping users, and in Europe and the United States and South Korea and other countries with high internet penetration, 2 people in every 3 users online shopping.   The potential for Chinese online shopping is far from being released. ...

Is it a Web site?

Oh, narrowly speaking, of course. But it can also be said that it is not fully counted. Friend Emile, the founder of Coffin Le, is a friend from the businessmen, and the Internet in fact, she has a weak relationship, recently made a website: play together. In her latest diary, a number of comments on the simple interface to some of the pure natural site criticism, Emile very happy to take a single full collection, and said "to work": Of course, progressive improvement. In fact, in my opinion, even if it is to build a site to play together, Emile is not a http://www.al ...

The market will have a tough game next year.

Lunch with Vancl's CEO at noon. VANCL now daily Water is about 7 million, one months is 200 million.   Worthy of respect! But what I'm more interested in is a report, an aging report. The report is also his most recent concern.   Let him share the report, he mercilessly refused, only revealed a few points. 1, this is a report from the investment bank on Amazon. Before, Amazon invited some people to discuss the grand plan for next year. In the grand scheme, China is a key market. The former Chinese city ...

For ten years, the heroes and the generations

1999, the establishment of 8848 can be regarded as http://www.aliyun.com/zixun/aggregation/7980.html "> China's" The Year of the Chinese, so far has been over 10 years. 10 years of a flick, now 8848 have no trace of only the name left. From the Nasdaq to the dotcom bubble stock correction, the 8848 of the fall of the group, the decline of the e-country, search easy to the declining, SARS brought about by the impact of Taobao rise to the influence of the, when and the remarkable Twin Cities;

Product Characteristics 12 Q: Choose the starting point of the product according to the commodity trait

The essence of the business is retailing, the core of which is the commodity, and the limitation of the final commodity trait determines the development of the consumer. One of my buddies asked me to do the cement, and I was embarrassed. Not all goods are suitable in http://www.aliyun.com/zixun/aggregation/7682.html "> online sales, and then a strong team, then a good strategy, no amount of capital, also blunt the limitations of the commodity itself." 1. Is it an essential product? On the one hand to stimulate the purchase of non-essential to compare the basic necessities ...

The shopping mall should attach importance to enhance the value of the website

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; along with the development of internet shopping, in the net buys the crowd to derive the new group-" The test clothing clan ". Because the net purchase price is cheap, "test clothing family" shopping malls and physical stores as a fitting room, meet the appropriate size of their clothing, shoes and hats and other commodities, then write down the goods number, and then online shopping, which also triggered a store and the net to buy "fitting" of the goods number of Hide-and-seek battle. "Try clothes clan" only try ...

The company's admission fee increases the price of the shop. Who's going to take care of small businesses?

We're going to start the price hike! With the arrival of the end of 2012 and the beginning of 2013, new rules and regulations will be introduced. And one of the most affecting the hearts of many network businesses and the interests of the nerve is http://www.aliyun.com/zixun/aggregation/7946.html "> Day Cat Mall will be in accordance with the" 2012 Taobao mall Merchant Merchants rules "began to execute, Service fees and margin will be greatly improved, can be described as admission fees to create high, and new into the day Cat mall business is more ...

Sales promotion Management specification of the Business-to-consumer Mall

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Springing up, the development of E-commerce ushered in the vitality of the spring, more and more enterprises to join the upsurge of e-commerce, the use of new marketing platform to occupy a broader market, have set up their own sales platform in the network, the importance of E-commerce enterprises began to move the trade entirely to the line. How in the Spring tide ...

How to send Coupons

Recently in the writing Promotion program, some of the idea of the combination of volume and EDM, and we share, hope to be able to make a point. 1. Usually http://www.aliyun.com/zixun/aggregation/10733.html "> registered users are divided into three kinds: a registration is to buy; b There is a recent purchase demand; C is just a conveniently registered. So good, in the first time when the user registers, sends to his mailbox the registration successful mail to tell him: thanks you to sign up the net, delivers an effective ...

Analysis on the types and causes of complaint in business enterprises

A hot complaint is also high, especially in Beijing-east, excellent, when the big names of enterprises, many of the reasons for complaints but mainly attributable to two categories: the sale of the class and After-sale class. The main types of complaints in the sale of the following: 1, distribution: slow speed, send the wrong goods, goods loss, such as 2, Price: "Price Oolong" 3, Orders: The cancellation of orders at will, a long period of time, such as the sale of goods and other types of complaints mainly have the following: 1, Merchandise: goods damaged, wrong goods, missing accessories, less invoices or open invoices, Product and description inconsistent, fake ...

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