E-Commerce

These few months have several companies have received a small amount of venture capital, there are a lot of VC let me help introduce the potential of the Business-to-consumer. During this period, heard a lot of things, there are many cases of ironic: 1. A company in Beijing early received a few (million knife) venture capital, immediately invited several very expensive VP. The money is not much, not in the commodity/market/logistics/technology, but used in a pile of expensive people to support the scene. The company took the money when the 2 line station, now the development of the 3 lines are counted ...

This year, the four major portals on the increasing number of ads, home page, channel page, article pages, and even a page of three or four of the ads to the company to squeeze. The advertising ROI in the portal is generally around 1:1, the best is not more than 1:2, Sem/cps and other effects of marketing, order to obtain the best cost of the situation will not be less than the gross profit, plus the order processing costs, packaging freight, and so on, must be deficient. What is the significance of marketing? Spread the brand, raise the popularity, catches the new guest. This is what we all do and have to do, there will be a problem: the customer base is big ...

When many people are confused about the commercial value of social networking (SNS), some brand companies have already sniffed the huge role of SNS in the business of enterprise.   　　Netelixir, an American online marketing company, has also gone from SNS to potential business opportunities, and has tailored a analytics software for business e-commerce companies to help businesses that sell online or use the Internet to tap brand value from Twitter. Netelixir developed this set called ...

From the online to today Mmbuy shopping site just a good expiration of one months, in the process we have experienced a platform of conversion, the staff number of slow expansion, but also began the marketing and advertising, flow with the search engine and the promotion of the market, and gradually on the rise, order volume is proportional to the promotion, but at this time, We continue to seek Mmbuy shopping website development direction and positioning ... How do you solve this? We can observe the current development of E-commerce Business advanced industry, can roughly rough the area into two models, the first is to enter the market earlier models ...

Before I draw the topic, I give a few cases to do the introduction; case: The order experience of Xun net, because this experience, I did not go to my old club Newegg or 360buy to carry on the purchase sale, chose Xun. I have also made three products comparison, all the same price, how would I choose? 　　I understand Jing dong and new eggs distribution limitation, and just before see reflect Xun distribution of a post, to the prescription to obtain the approval of the customer, this recruit play quite high. I have been engaged in two 3C companies, full-time logistics, there is a very strange now ...

6/6 Ding earthquake participated in the Joint Meeting of Shanghai Webmaster Association and Shanghai Business Alliance Forum. More than 100 friends who are interested in the promotion of the Web site to promote the company to the wind blew the way with two target sites to exchange discussions, perfume is only to sell perfume site, operation has been for some time, wheat net is just on line two months of the website , from the site name is not easy to Lenovo site sales of goods-health-related machinery and equipment, but leveraging on traditional resources, according to the website operators have reached the profit, in addition to the target site also has a lot of site introduction and large ...

By launching search engine keyword ads to cut into overseas markets, the consumer website is a powerful tool for capturing high-value overseas customers. But different countries search engine conditions, market share is different, and may change very quickly. The first time to launch search engine keyword ads have to pay attention to it? &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; First, seize the country's main search engine, but also to take care of other. To the United States ...

First, the sensory experience: presented to the user's audio-visual experience, emphasizing comfort. 1. Design style: In line with the target customer's aesthetic habits, and has a certain degree of guidance. Before designing a website, it is necessary to define the target customer group and analyze the target customers ' aesthetic preferences, so as to determine the overall design style of the website. 2. Website Logo: To ensure the protection of the logo space, to ensure that the brand clear display without occupying excessive space. 3. Page speed: Under normal circumstances, try to ensure that the page is opened in 5 seconds. If it is a large portal site, must consider the north-South interoperability ...

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The ultimate goal of the operation of the Web site is to bring transactions through the business platform.    Simplify the operation of the Web site to the most original process, that is, 1 through paid or free promotion to obtain high-quality shopping flow 2 through the customer service system into transactions. Today, the main talk about the free flow strategy in the SEO, remove the soft text promotion, forum promotion ...

In a way, e-commerce can be said to be the meaning of web analytics. This article explores one of the most common metrics for e-commerce sites: Abandonment Rate. Direct electronic http://www.aliyun.com/zixun/aggregation/13765.html "> Business Analytics is one of the few areas where this blog is involved because I have been" immature "to think that E-commerce web analytics and our usual web analytics are not fundamentally different. After all, even if not E-commerce site ...

1, the continuous customer mining customer selection and mining needs through the user's information database. Stan Rippe (Stan Rapp) (1989) The definition of database marketing is the ability of enterprises to use the great potential of today's computer and telecommunications technology to advance their customer-oriented marketing activities in a personalized, sustained, low-cost manner. Database marketing has the ability to analyze customer characteristics and purchase habits, and can be used to create catalogs and customer archives that match the global demographic database of Acorn and mosaic. So calculate ...

The most recent work has been to make an overall improvement to a business website, which has been consulted by many experts and specialists, thank you very much. I am also here to share some of my experience with you. What we do is a clothing class for the consumer website, I have organized a structural model. Article written less, I directly on the map: I use the "website", "money", "people" to say about this model. 01. "Business model" is the basis of the site, the first is to run smoothly. Otherwise, the site is simply not available. This phase should be "light" and "fast". Main http://www.al ...

The Web site cannot be blindly expanded product line author: Rock Heart There are data shows that 2010 E-commerce turnover will exceed 4 trillion yuan, online shopping will be more than 400 billion yuan. It is expected that China's consumer e-commerce market in the next five years of composite annual growth rate will reach 42%, the total market size of 3721.html ">2014 year will reach 1.523 trillion yuan, accounting for the total domestic retail sales of 7.2%." Compared with Europe, Japan and South Korea, China's e-commerce development is still in the initial stage. Data show that the network shopping in Europe and America, Japan and South Korea and other developed countries into ...

For shopping malls, sales are fundamental. If there is no sales, the full cabinet of goods can only be placed empty, sales staff do nothing, and the cashier can only stay stuck, no money to pay. So it's common sense to make business a big deal, or even just to maintain a business, which requires an effort to increase the http://www.aliyun.com/zixun/aggregation/38963.html "> Sales revenue." There are thousands of ways to increase sales, but very few people think about simple ways of doing things ...

The guiding ideology of website design is user experience, that is, http://www.aliyun.com/zixun/aggregation/12467.html "> User-centric design." So how do we do user-centric design? Some people would say: "Make the site useful, easy to use, friendly, right", some people will say: "Do a user experience design, and then in-depth to investigate the needs of users, right". These are all right, but how do we do these things, and what is the guiding ideology? That is the use of ...

In this increasingly standardized, information explosion, competition and homogenization of the E-commerce world, how to let users quickly remember the site's brand and merchandise it? How should the consumer convey the message, satisfy the user's demands, and let it produce a purchase? From a commercial point of view, I summed up a few: 1, &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Effective use of herd psychology in the real society, the user's herd mentality, is largely a phase ...

The survival of the website is to provide users with the highest cost-effective goods and services. Whether it is clothing, shoes, audio, video, virtual cards, IT, digital, health products, such as what kind of other business, are all around the Internet users, goods, services, these three elements of efforts to ensure the benign development of the website, in the electricity market occupy a high ground. 　　And marketing is the registration of netizens, transformation, active, loyalty has an impact on the first link, if the market to promote the direction of the problem, the entire site will delay the progress of development, if one wrong again will make the site to perish. Here's what the writer is doing.

The latest 24th China Internet Development Statistics Report, on the Internet shopping data, there is such a description: Online shopping user scale in the financial crisis in the trend of the rise, from 74 million to 87.88 million, increased by nearly 14 million users, More and more netizens are accustomed to the price is transparent and buys the convenient online shopping. Of the current Chinese netizens, about 4 of the 1 people are shopping users, and in Europe and the United States and South Korea and other countries with high internet penetration, 2 people in every 3 users online shopping. 　　The potential for Chinese online shopping is far from being released. ...

Oh, narrowly speaking, of course. But it can also be said that it is not fully counted. Friend Emile, the founder of Coffin Le, is a friend from the businessmen, and the Internet in fact, she has a weak relationship, recently made a website: play together. In her latest diary, a number of comments on the simple interface to some of the pure natural site criticism, Emile very happy to take a single full collection, and said "to work": Of course, progressive improvement. In fact, in my opinion, even if it is to build a site to play together, Emile is not a http://www.al ...

Lunch with Vancl's CEO at noon. VANCL now daily Water is about 7 million, one months is 200 million. 　　Worthy of respect! But what I'm more interested in is a report, an aging report. The report is also his most recent concern. 　　Let him share the report, he mercilessly refused, only revealed a few points. 1, this is a report from the investment bank on Amazon. Before, Amazon invited some people to discuss the grand plan for next year. In the grand scheme, China is a key market. The former Chinese city ...