Online Marketing

has always been the forefront of the trend of the branch Bao Bo Luo Group to lead the household industry to use the current popular microblogging marketing platform to set off a fan watching spree, last December 28 to December 30, Sina Weibo million people onlookers Boloni president Huat Weibo. This time, Huat President in micro-blog released his horse riding and for environmental protection to do a part of the forest tree planting trees, drawing fans enthusiastic onlookers, within three days, the number of fans reprint and comments count up to 37,000 times, the number of fans grew tens of thousands. This short period of time will reach tens of thousands of people's micro-bo onlookers activities, is the department of Bao Bo Luo overall home decoration ...

Mobile marketing has formed an important marketing area and concept. Before I start this topic, I want to define the meaning of the term first, that is, mobile marketing is not equal to mobile marketing, mobile marketing is only one link in mobile marketing, the mobile marketing this term should be expanded to define all the marketing behavior in the mobile process,　　Way and media, rather than simply mobile Phone Marketing, mobile marketing has formed an important marketing area and concept. The life we live in ...

Word of mouth is crucial to the success of a movie, and it usually takes several days for the audience to be able to reflect the movie box office.　　However, the rise of social networking tools such as Twitter has reduced the cycle to hours or even minutes-when viewers sit in cinemas watching movies, their film critics may have been "live" on the internet and spread out at a geometric rate. In the summer of 2009, the American film "Bruno" suffered a surprising fiasco at the box office. Critics point out that the film has been hit by a "microblogging effect"-powerful social networking sites like Twitter ...

Easy to interchange North China marketing general manager Wang Honglei (Sina Science and Technology Han Lian/photo) Adworld2011 Interactive marketing world and micro-time* summit was held in Beijing on January 7, 2011. As China's authoritative wind vane, international professional exchange and cooperation platform, ADWORLD2011 (10th session) will bring together thousands of upper and lower middle and downstream marketing high-level exchanges and cooperation.　　Sina Science and Technology live broadcast this meeting.　　Easy interchange of North China marketing general manager Wang Honglei. I particularly understand why the qin sum Xu always sweating, because it is really hot. Today...

This report (reporter Liu Ru) the year Ctrip Travel network will send to at least 1.5 million high-end visitors to Chengdu.　　Yesterday, Chengdu Wen Travel Group and Ctrip Tourism network in Chengdu Xiling Snow Mountain Scenic spot formally reached the contract agreement, from now on both sides will open a comprehensive Chengdu City tourism Network marketing projects, joint packaging research and development of Chengdu tourism products. Yesterday xiling snow-capped mountains floated snow, the treetops, eaves all paved with a thick layer of "white quilt". The view of the 100 from Hong Kong and Taiwan, Beijing, Shanghai and other places of the tourists pleasantly surprised repeatedly. In fact, these tourists are Chengdu Wen Brigade Group and Ctrip Kai ...

From "Go home to eat" to "give power", from "Tears" to "God Horse is Cloud", these rising online popular language became the biggest bright spot of network culture, and recently, a sentence "money enough?" "and triggered a lot of netizens ' resonance: When the Netizen studies, the parents often ask" the money still enough "--a simple words, let a lot of people after graduation feeling extremely fondly misses the parents ' care, recalls oneself when hears this sentence the scene. This sentiment deeply touches the netizen innermost feelings deep to the incomparable fondly of the affection, time Netizen has responded, post comment. Smart business will naturally not miss ...

Business News (reporter Wu Chenguang) with the intensification of market competition, increasing the integration of digital marketing has become the killer of major enterprises.　　Recently, the Asia Enterprise Chamber of Commerce Organization of the Asia-Pacific Enterprise Spirit Award Selection activities, Yi Media founder and CEO AdChina awarded the "Emerging Entrepreneur Award", the award is not only the affirmation of its individual, but also demonstrated the easy media in the Internet and mobile Internet development results. The "Emerging Entrepreneur Award" aims to identify entrepreneurs with potential success. They have a vision and plan for the company to become a leader in the short term and can inspire the younger generation to emulate them ...

Beijing time December 1 Evening News, group purchase website Groupon announced in Wednesday, has acquired a Silicon Valley, called "Ludic Labs" local marketing services company. Groupon did not disclose the purchase price.　　It is said that next year ludic plans to increase the number of employees from 25 to more than 100 people. It was previously reported that Google offered 6 billion dollars to try to buy Groupon. But Mason, the founder and CEO of Groupon, declined to comment. He said, "No ...

December 18 Morning News, the "50 percent group buying carat diamond" activity by the business enterprise, the "Gem Diamonds", was launched in the US group online line.　　It is reported that the "50 percent buy carat diamond" activities on the line only more than 10 minutes, there is an order to deal with the order amount of 2998 yuan, which is more than the regular purchase of the customer unit price is dozens of times times higher. "The group is not a synonym for low prices, but a fine attitude of life, diamond ring This high value products can also be buy to meet the emotional needs of consumers." "When it comes to cooperation, paint-ho adds," for ...

Commercial News (reporter Kim Cho-li) by the 酷6网 full interactive live broadcast, with the Shanghai General Motors cooperation "0 away from the new engine" event recently issued the most eye-catching seven car awards. It is reported that "0 away from the new engine" activities, moved to Beijing, Shanghai and Guangzhou, a total of 6 stations, for six months. The entire interactive activities have been using the 酷6网 online live technology, will be the scene of the situation to pass to the net friend, online quiz to participate in the interaction of fuel consumption, won the car award. Interactive thematic activities on the line since the total exposure reached 1.606 billion people, millions of netizens witnessed the live event. Activities are therefore ...

With Baidu World 2010 Congress Grand Start, as the Internet industry event important part of Baidu World Network Marketing Forum, also in the afternoon of September 2 in Beijing China Hotel slowly opened the curtain. To undertake this conference "open and win" theme, the forum also focused on how to build an open network marketing system, and for the first time put forward a new concept of open business platform.　　As a sign, a fully open Baidu Network marketing platform announced the birth. It is understood that after more than 20 years of rapid growth, not only the Chinese Internet users to break through 420 million of the scale of the entire ...

This reporter Liovi online retailing in China has more than 10 years of history, now, from books to diamonds, online shopping all-inclusive, the network in the retail channel plays an increasingly important role.　　According to the Chingko Research Center, China's online retail sales in 2012 accounted for 4.91% per cent of social sales. Looking back on the development track of online retailing, we can find that the subversive transformation of the network channel to the retailing industry is embodied in supply chain, commodity type, customer relationship and experience: from the point of view of supply chain, the channel structure is thinned by the network retailing. Traditional retail channels are naturally ...

A man known as a marketing expert has played a contradictory marketing farce in a television studio. The 100,000-worth marketing expert, using Stag's marketing tools, directed a customer to buy a skit about mink coats. The host played the boss, and began to use the trick of wild speculations, the customer defeated.　　Moderator to highlight the skills of marketing experts, so that customers a little bit of technology, offensive, said a lot of mink knowledge, the "Boss", forcing the boss to defeat, customers at the lowest price to buy this mink coat, to win the audience an amazing applause. I ...

box office, advertising is very important for a film.　　Mixed water box office, distorted the truth of the advertising ratings and so on, making the film media advertising is facing severe difficulties. Recently, the "CHR Film/Cinema Marketing Guide" product launch in Shanghai Four hotel successfully called.　　This guide's listing, introduced the Cinema advertisement rating system, lets the box office's irrigation phenomenon become the history, the brand-new surveillance broadcasting technology for the movie theater marketing draws up the new specification. Cinema advertising Ratings system is the birth of both the film and television are very focused on advertising ratings. Before, the network on television ratings fake news layer ...

South News reporter Cao Sixing "Every micro-blog account is a life, the official micro-blog newspaper how to express, output nutrition, establish their own personality?" Yesterday, the network is quite legendary micro-blogging marketing expert Du Zi to the south, teaching to share its "micro-blog."　　Up to now, the south are reported to have formed more than 10 official microblogging cluster, the future or will further standardize the "join" into the whole media field. Yesterday, participated in the South all micro-blogging group operation of about hundreds of staff to participate in training, the Southern Metropolis Daily executive editor Zhong led the "students" to learn the official micro-blog operation maintenance, and ...

The IT times correspondent Linfei "the iphone 4" and "forwards the ipad."　　"In the current China's most popular microblogging service-Sina Weibo, almost every day can see such a lottery marketing activities." "It Times" reporter on Sina Weibo on the "lottery" as a keyword search, only the home page results have 6 enterprises lottery information, prizes have the iphone 4 mobile phones, membership discount cards, models and so on, the value of prizes from hundreds of to thousands of yuan range. But the recent occurrence of a suspected "fake" lottery in Sina and Tencent Weibo is likely ...

The auto industry has always been a large advertising market, their ads in addition to the appearance of television, media, outdoor and so on, and many well-known sites in the home have car advertisers figure. With the increase of the exposure of Auto advertising network, the importance of online advertising to automobile brand is beyond doubt.　　Auto industry advertisers have "Internet", using the wide coverage of the Internet and personalized characteristics of demand, the overall promotion of brand influence, automotive network advertising is ferocious. The overall strategy of auto network advertising at present, the car brand network advertising media to the portal site and the main car, door ...

Positioning father/Ais Riss (for "it Times") in assessing corporate strategy, managers and marketers often disagree. Smart CEOs who are in a strong position, there is often a very distorted understanding of marketing, it is extremely difficult to put this idea, which will eventually cause incalculable losses to the company Starbucks, Red Bull, Rolex, Lexus, Mercedes-Benz, Dyson electrical appliances, Godiva chocolate ... They are among the highest priced brands in their category.　　But high prices are not necessarily bad. One of the definitions of the brand is that customers are willing to spend ...

Beijing time September 1 early morning news, according to foreign media reports, AOL's global brand marketing department head Grant Bella (Grant beliare) has left earlier this month and turned to Yahoo, starting from August 23 as Yahoo Global Marketing Department senior executive. Before Sullivan, many of AOL's top executives had recently resigned.　　For example, AOL content leader Matty Mor (Marty Moe) has resigned last week. In AOL CEO Armstrong (Ti ...)

"I do not know why I have just registered a few minutes, there are more than 20 strangers to do my ' fans '," a few days ago, just registered in Weibo account of Xiao Li told reporters. And when he clicks on the "fans" of the micro-borrie, found that these "fans" are in the promotion of some Guangzhou local group buying network, catering establishments, shopping malls, preferential information.　　Reporters recently found that the microblogging as a marketing tool of the "professional fans" more and more. "Professional fans" love to pay attention to new netizens online also inquires many of these professional fans, they generally love to pay attention to some of the newly registered Guangzhou netizens ...