Online Marketing

Beijing time September 19 morning news, according to foreign media reported today, the source said, Yahoo will announce next week launched a large-scale marketing campaign to deal with the increasingly fierce competition from Google and Facebook. The source said that Yahoo will be on September 22, in the New York Advertising Week meeting to issue a formal statement.　　It will be one of the biggest marketing campaigns Yahoo has ever seen, and the plans are still confidential. Yahoo CEO Bartz Carol Bartz recently made a series of adjustments to Yahoo's internet assets, including heavy ...

September 11, Mabao (alias) habitually open a portal site, browse the news, as usual, encounter their interest in the topic, but also do not forget to rob a "sofa", leave a message. Tens of thousands of netizens have been accustomed to the Internet "have words to say," This is not a lot of surprises.　　However, no matter the person who writes the commentary or the news person, perhaps did not think that oneself inadvertently one clicks, a "saliva", will arouse the layer ripple through a special way. The following is the story: Mabao's comments, and other comments about the news, or numbers ...

The new media can not support the creation of the god Movement traditional media do not "die" _ Integrated Marketing More "red" Wang Liwei Tang Mianga New media is increasingly being the focus of advertisers, but the traditional media will not be able to collapse?　　That is not the case. In the new media gathered in the French Cannes International Advertising festival, the voice is a one-sided pursuit of new media. Steve Ballmer, Microsoft's CEO, even published "Terminator" Ballmer, "there will be no newspapers, magazines and TV shows, no personal and social communications outside the network ...

Beijing time September 23 morning news, according to foreign media reported yesterday, Yahoo will spend more than 100 million U.S. dollars to implement a brand marketing strategy, the strategic activities will be launched from next week, for a period of 15 months.　　Yahoo said that the marketing strategy activity is in the United States and 9 other countries through television, the network and other media are advertising, mainly to promote Yahoo is trying to reach nearly 600 million of its global users to provide more page customization, which means that Yahoo will use the material from other sites. This strategy is in line with Yahoo CEO Bartz Carol.

July 29 Evening News, on Microsoft and Yahoo announced the internet search cooperation, the domestic famous internet personage, 6688 company chairman Wang Juntao said, this is a rare cooperation, the Microsoft technology Advantage and Yahoo Marketing advantages combined, will challenge Google. Wang Juntao that the Microsoft and Yahoo can reach a cooperation, is a very rare thing, Microsoft has been not lack of technology, the lack of internet marketing capabilities, and this is Yahoo has the advantage.　　When Microsoft's technology advantage and Yahoo Marketing Advantage combine, can become a wise cooperation. Wang Juntao pointed out that ...

Zhou Ting September 23, China Internet Association, China Communication Standardization Association Baidu (Nasdaq:bidu) released the first domestic "search marketing standards and norms." Huang, vice chairman and secretary General of China Internet Association, said that the release of "search marketing standards and norms" indicates that Internet search marketing has entered a new stage of development.　　standardization, standardization and systematization will promote the continuous and healthy development of search marketing. Industry standards for this release include Search marketing (SEM) Industry terminology definitions, search marketing reference codes, and search marketing steps. Mainly for SEM ...

Newspaper (reporter Lu Yong) "Winner • Pearl River Delta (19th session) Marketing talent large-scale special job fair" yesterday, attracted more than 230 enterprises to recruit, nearly 4,000 job seekers, Dongguan many network companies recruit sales staff, "part-time salesman" by many job seekers in pursuit. Reporters see that the admission of network companies, especially many of them recruit operator, salesman, Sales manager, customer service staff. Debit Talent market staff, marketing personnel demand year-round stable position demand of the top three, because of the development of Dongguan Network Company Dive ...

Beijing time August 11 morning news, according to foreign media reported in Monday, the Australian social media marketing company Usocial said the late pop star Michael Jackson had tried to buy 25,000 Twitter "fans." "We didn't have direct contact with Jackson himself, but we communicated with his family, who commissioned us to promote Jackson's Twitter account," said USocial CEO Lians Hill.

Beijing time August 13 morning news, according to foreign media today, the source revealed that the Microsoft-Yahoo search cooperation on the day of the announcement-July 29, Yahoo chief Marketing Officer Alisa Still (Elisa Steele) sent a memo to subordinates to stabilize their morale. The company has not been "hollow" and remains as innovative as ever, says Steele. The following is the full text of the memo: Yahoo Marketing Department of all my colleagues: "Yale" (referring to Yahoo) has become millions of netizens know the information window, ...

October 31 Evening News, muttering Network and Fab Wonderful group signed a strategic cooperation agreement, this is the first time the culture and entertainment industry through LBS platform Marketing, but also indicates that the domestic lbs from the laboratory discussion formally into the business model application. "LBS business model can be seen clearly, but there is still a lot of creative space to explore." American Foursquare business model, close to 50% is the tool of geo-information records, and muttering network is united merchants to explore new business opportunities, our fab strategic cooperation is one of the first, the lbs and cultural and entertainment industry cooperation.

The "video debut" Arrow refers to the curve after the curves for YouTube promo video on Amazon rankings.　　Lead: Mashable, an angel investor Tim Phillis, an American science and technology blogger, wrote today to make 4 predictions about social media marketing trends in the 2011. The following is a summary of the article: 1.YouTube beat Yahoo--video ads will translate into revenue YouTube is the world's second largest search engine in English-speaking countries, search market share ...

Hou Jiyong January 4, e-commerce website Amoy announced the third round of financing 200 million yuan, investors, including Tiger fund, Germany with capital, funds fund, Tiger fund to lead.　　is looking for consulting President Luebbe hope that, with each E-commerce site financing in place, in 2011, the industry's price war, marketing war, service war will be more brutal. Prior to this, Jingdong Mall announced the successful financing of 500 million of dollars, good buy rumors to get 60 million U.S. dollars financing.　　And when, Macaulay, respectively, through the listing financing of 272 million U.S. dollars, 123 million U.S. dollars. "Now B ...

"Divine Comedy" Bo marketing whether you like it or not, this year you are very difficult to circumvent the "love business"; Whether you close your attention, this year you can not avoid Faye Wong comeback.　　Although some would disdain to say, "The two are not at all a grade", but you have to admit that they are 2010 of the biggest entertainment marketing winners. "Love Business" of the original singing Mu Jongxiaoxia original is an opera, this song to her to bring about reversing the fate of the transformation. "Now the price is fifty or sixty times times higher than before, and the most time in the last one months there are 109 business performances, and now we have one months of performance control in 15 ...

Author: Chen Qingchun compared with a few years ago, social media marketing is distributing more glamour. With the development of interactive and experience-centered web2.0 technology, internet services such as blogs, podcasts (video sharing), microblogging, video sharing, SNS (social networking sites), etc. one by one are ready to be used in these "social media", the brand display and the means of dialogue have been strengthened unprecedentedly. As David Meerman Scott, author of the new rules-marketing and PR in social media, David Scott, "Think of the web as ...

"True to force, and hit down a van, the clothes, endure a night also calculate value."　　"The Internet café sleepy Little Wu stared at the" Dragon Sword "screen immediately excited up ...　　Perfect time and space and Fank this cooperation of the game of physical drop mode, with the network Reds Wang Yu participation, become the recent Internet discussion hot topic, marking online games and E-commerce in the trans cooperation in the opening up of a winning new marketing road. Perfect time and space and van products in the latest online game "Dragon Sword" in the exchange of resources and cooperation. "Sword of the Dragon" game in the course of the game, that is, have the opportunity to get the imprint of the drop ...

From "Go home to eat" to "give power", from "Tears" to "God horse are floating clouds", these constantly rising online popular language, as if it is a colorful network of cultural landing. Is the money enough? "and triggered a lot of netizens resonance, especially the end of the end will be, deeper feelings."　　This is the Bank of Communications credit card "network popular language" marketing new mode. Cause the public to resonate, borrow skillful force to obtain approval any marketing activity, can not deviate from emotion this line. At the time of school, at the beginning of the society, often hear this sentence "money enough?" Now can we try to ...

December 30 Morning News, on the eve of Christmas Eve, a "Three Kingdoms" of the iOS Tower defense game appeared in the Apple Store free zone, 18 hours later jumped to China's comprehensive ranking first.　　From this, "Three Kingdoms Brawl biography" The production organization im2.0 Interactive Marketing Company's Ipower game Creation Day Regiment to surface. According to the introduction, "Three Kingdoms" spread the Three Kingdoms series game and tower Defense game Strategy System, the ability of a number of arms upgrades, for the players to provide a strategic space for the development of the framework, and the different classes between the propagates Bane, directly decided ...

The box office is not good, marketing is crucial, this is the consensus of the film Circle. "The marketing of the film has created a prior reputation.　　"The film critic Liming told reporters," it can at least be fooled into the first audience admission "according to the first two weeks of the box-office success of the market rules, the number of viewers enough to protect the film's basic box office revenue. This shows that the movie box office battle is largely a movie marketing war. Especially in more than 50 films in the same battle of the Lunar Festival file, this battle is bound to be unusually tragic. "Zhao's orphan" to the art film packaging out of the ancient costume, "Let the Bullets fly" smashed 50 million yuan to do ...

January 4 Afternoon News, PPS Network television announced that the formal appointment of Ms. Meg (Meg Wu) as the company's CMO (Chief marketing officer), will be responsible for PPS advertising business and marketing. It is understood that Meg has more than 10 years of extensive experience in the media industry in Greater China region. Meg in China, Taiwan 24/7 Media, Power Communications Group-Bo Rui Communications (China Media Exchange) Interactive Marketing Department of the senior positions, 2008 as the group of Chinese Interactive Marketing Director general Manager, responsible for the group's mutual ...

With China Telecom's strong intervention, triggered a new round of the group buying market, many group buying site also began to adjust the strategy. Recently, the domestic largest group purchase site F Group New revision, first in Beijing, Shanghai, the two cities launched the "Business Circle service function."　　That is, in the above-mentioned city F group according to economic business Circle or administrative area division, the introduction of different boutique group purchase products. To F Group Beijing Station For example, F Regiment according to economic Business Circle will be divided into Haidian oca, Chaoyang Pan home, Xicheng District, Haidian College Road, Chaoyang CBD, Chaoyang Lufthansa, Chaoyang Chao Wai, Haidian Zhongguancun and other key areas. And ...