Online Marketing

-Our reporter Zhou Ting "Midas touch" Everyone is not unfamiliar, but you want to be a attunement to the "gold", or to the method of the gold? In the current competitive environment, SMEs obviously want both. How to dig a real gold and silver, but also to master the operation of Gold?　　Search marketing can tell you the answer. Search marketing is based on the search engine platform network marketing, using people's dependence on search engines and use habits, people to retrieve information at the same time as possible to the marketing information to the target customers. Compared with traditional marketing methods, search marketing relies on its precise 、...

Reporter Liangje New media industry chain contains a large number of employment opportunities and new posts, including network, animation, games, 3G, news, editing, advertising, creativity, marketing, choreographer and other professional new media talent and technical personnel demand for greater. A headhunter said that in the past two months, the new media sector related to the number of jobs commissioned accounted for about 35% of the normal business. The latest statistics from the Media network show that the media industry for sales, planning, choreographer and editorial posts demand is relatively large, the director of the demand growth of 42.3%, ranked first in the list. The Network of Excellence ...

November 17 Morning News, the first domestic new concept of environmentally friendly chain hotel Pudding Hotel announced that, as a result of the previous with the domestic leading social e-commerce website glutinous rice Network Cross-border Cooperation was successful, in order to better serve the glutinous rice network users, decided to increase the applicable hotel group buy, glutinous rice network users can be from the original only Shanghai,　　Hangzhou chain hotels can be expanded to the distribution of the country's 10 major cities all the Pudding hotel, which also greatly facilitate the group purchase users travel range. November 7, 2010, the pudding chain Hotel official for the first time, in the glutinous rice net 24 hours after the display of a total of ...

Zhang November 17 Afternoon news, 3G Portal announced that the original Sohu Marketing Channel Center General manager Zhang officially joined the 3G portal, as the chief Marketing Officer (CMO).　　Overall responsible for the company's Beijing-Shanghai Sui three brand advertising management and business work. Zhang, a Guangzhou person who graduated from Zhongshan University in 1999, has extensive experience in internet and new media marketing and is currently studying MBA at Ceibs. (Xiaoran)

"Shenzhen Business News" (reporter Liu Jinyu), Microsoft Bing Search by the Shenzhen government and the Shenzhen Internet Association invitation, with the latest global marketing concepts and successful experience, the first time to Shenzhen, for the Pearl River Delta traditional Foreign trade SMEs to build a new bridge overseas promotion. Recently, Microsoft and its Guangdong exclusive agent Shenzhen Sea Technology Development Co., Ltd., jointly convened in Shenzhen, China's first "2010 New Economic and marketing · New development-Microsoft power Enterprise Overseas Wealth Marketing Forum", many business celebrities and entrepreneurs in the Pearl River Delta ...

Our News (reporter Wang Zhixia) movie ticket preferential promotion, wedding ceremony emcee work arrangement, the newest tour line ... The reporter learned that at present, the Tianjin merchants are popular use of timely update micro-Bo to carry out marketing strategy.　　Only need to send 140 words, but also timely interaction, a lot of local catering, wedding and other businesses are beginning to try "Weibo marketing." According to Mr. Zhang, who is engaged in the wedding service, the wedding market is so hot that it is difficult to make a reservation, so he will update the company's 4 ceremonies on Weibo every day, so that consumers can choose the appropriate emcee according to the wedding date. And white collar Xiao Wang recently participated in the ...

What is wet marketing? Wet marketing from the United States is a fairly fresh concept, in last year's professional media, "successful marketing," said: "Wet marketing" is the use of social software on the Internet to aggregate a group, and in a gentle way to translate it into the followers of the brand, give consumers the strength to encourage them to contribute and share content in a creative way,　　Thus affecting the business of new product development, market research, brand management and other marketing strategy. This explanation appears abrupt and blunt, because it is too professional. Return to the common people truth, wet marketing is actually by virtue of the network to achieve humanized marketing ...

Introduction: The Forbes website writes today that the marketing characteristics of Facebook and Twitter users are different, and that major brands should have a deep grasp of their respective strengths in social media marketing, rather than simply calculating how much money is worth. The following is the full text of the article: Facebook's "fans" and Twitter's "attention" (follower) compared to the value of the major brands, is a hot topic in the near future. Because advertisers cut their budgets and know the answer to this question, it's the equivalent of grasping ...

"People in the way" still the arrival of the World Cup suddenly disrupted people's lives, but also disrupted the normal development trajectory of the box office in these weeks.　　In the movie box office continues to be depressed the big environment, several domestic small pieces are very difficult to make a difference, but the small cost road comedy movie "The person in the awkward path" has demonstrated its tenacious vitality, has become the few bright spots. The main contents of this period are as follows: 1, through the "People in the road," to understand the concept and significance of the genre; 2, the movie selling point can not be equated with the film type, must become part of the film strategic planning, 3, "People in the Way" screenplay creation ...

When Disney encounters Facebook, what Sparks will the two collide? Following the appointment of Facebook's COO Sundberg as an independent director last December, Disney has been trying to find more overlap with each other.　　Now that the opportunity is here, the movie "Toy Story 3" provides a good opportunity for both. With "Toy Story 3" aggressively in the United States, Disney has developed a new app called "Disney tickets Up" on Facebook, allowing users to faceb ...

The emergence of various marketing consultancy companies did not solve the enterprise market intelligence monitoring of the short board. Industry insiders said that some of the small and medium-sized intelligence monitoring work is still in the adoption of exhibition collection and customer feedback on the primary method, such information is generally poor timeliness, low accuracy of the mishap.　　At the same time, there are already companies to "upgrade" the channel of intelligence surveillance to the more timely internet. Missed the World Cup business in South Africa Lee Universe (alias) is the use of network intelligence monitoring services, one of the business owners. In his view, enterprises can get an opportunity in time, like track and field than others run a ...

Recently, the Ministry of Culture began to "anti-Vice", 6th issued on the strengthening of the network game Marketing Management, suppression of vulgar marketing acts of the letter, prohibit indecent actress endorsement online games.　　In this way, the beast and other people will lose this market, and the online games businesses are also rapidly changing their face, have stood out all over: "Walked a few shows just, not the spokesperson." But can a single ban really purify the soil? Although it can play a positive guide to the marketing behavior of the online games industry, it is difficult to radically solve the environment of the online games. Then the road to the online games such as ...

"Battle of the Horse" is a crazy movie, not only the story and the way the performance, the audience response is also insane. Like the big praise it can make people laugh for 90 minutes, disgust the grant of its inexplicable wonderful, unintelligible. According to the author observes, treats this film the attitude and the audience's cultural level, the morals tutelage, the observation image does not seem to have the direct relation.　　This is a work worthy of careful study by the production unit. This article mainly from the following aspects for you to comb the film's Get and Lose: 1, as a new type of comedy film, the film side seems to be overconfident, the cost control consciousness is not strong cause the pressure to recover the investment;

"People in the Way" stills "2 million of business by you made 10 million!" This is a classic line in Crazy stone. This low cost, high box office miracle has become a classic case of Chinese film history. Ning is directly by the shadow fancy, promotion billion Yuan club. "Crazy Stone" the success of many not enough to imitate the film, and even each claimed their own comedy degree comparable to "crazy stone", such a powerless to yell and then want to circumstance means no success.　　In addition, under the trend of the film, a number of Shanzhai comedy rampage made the movie also dirty. ...

July 20 Noon News, Blue Port online on its products "journey to the westward" of the car Model Zhai (Beast Beast) player meeting event issued an apology statement.　　The Blue Harbor online says it will delete all information related to Zhai (animal and Beast) activities on the official website and stop any form of follow-up cooperation. The following is the Blue Harbor online on the "Journey to the World" Zhai activities of the adverse social impact of the apology statement: This April 8, blue Port online Products "journey to the Zhai" held by the car model (Beast Beast) players meeting activities, resulting from the internet spread caused by bad social impact. July 6, ...

July 21 Morning News, online games enterprise Blue port and long network respectively on the activation of Internet topics on the issue of propaganda allegedly vulgar marketing to the community issued an apology statement.　　Industry insiders believe that the apology for the Enterprise is the Ministry of Culture issued on the strengthening of the Network game Marketing management rules to respond.　　The Blue Harbor online apology letter said that all information related to Zhai (ORC) activities would be deleted from the official website and that any form of follow-up cooperation would be discontinued. Long Travel network to complete clear Cang well empty endorsement related activities reported, and fully informed the media to terminate and delete the conference related ...

July 26 Evening News, Tour CEO Wang Yu in the two quarterly earnings call, said, "The Deer Ding kee," the public beta version has been completed, the specific date will be in the marketing plan after the completion of the determination.　　Wang Yu said "Tianlong Eight" ARPU the value of the next quarter will rebound, while a variety of 3D games are under development. The tour today released unaudited financial reports for the second quarter of 2010 as at June 30.　　The report showed that the total income of the second quarter was 77.7 million U.S. dollars, an increase of 17% year-on-year, net profit of 42.1 million U.S. dollars, an increase of 22%. In the ensuing electricity ...

Recently, 3G Portal published the "2010 Mobile Banking User Research Report" and "2010 Mobile Banking Experience evaluation report." Nearly 40% per cent of respondents opened mobile banking, and nearly 50% per cent of respondents had strong willingness to use them, the report said.　　But because the marketing promotion is not enough, the handset bank is facing the wool use embarrassment. 2010 is the blowout of the Platform development with the increase of mobile phone function, the user through the mobile Internet more convenient and efficient, mobile payment, mobile banking also with the integration of people's lives, and increasingly consumers have sought after and love ...

"King of the Gun King" poster This article points: no two comrades after painstaking thinking and refining, the Chinese film box office decisive factor summed up into a theorem. We'll name it the box office theorem. Now that the theorem has a prototype, it can basically reveal the movie box office and some active and controllable determinants of the relationship. This article on the basis of this formula, "King of Guns", "Fire Dragon Duel" as an example, for everyone to simply analyze the success or failure of several films reasons. Of course, this formula also needs in the research, data accumulation on the basis of continuous enrichment and improvement, our ultimate wish is ...

Author: Wensheme The combination of e-commerce and TV media is creating the innovative practice of B2B2C mode. After using the CCTV bidding section advertisement promotion second Kill a new mode, Taobao again joined CCTV to carry on the World Cup marketing model innovation attempt. Taobao Mall dozens of brands in the World Cup during the purchase of CCTV set, five sets of advertising resources.　　It is reported that the marketing campaign to participate in the business to achieve a 600% click Growth, 60% sales growth. Haiming, executive vice director of CCTV's advertising operations center, said that the cooperation deepened the concept of television and network joint marketing, with more media in the future ...