Online Marketing

Multi-screen era, for the media, advertising agencies, advertisers and so on in circles outside the circle of many characters, as if the two sides of a coin. One side is to open the new profit model opportunities, full of beautiful dream of the Garden of Eden, on the other side, is the infinite challenge and thinking, how to do multiple screen marketing? Once opened countless people fantasy space of the Internet more screen life, has actually happened and changed the life of millions of netizens. The growth of multiple screens has changed the various components of the business community, including diet, health care, health, education, and public systems. The most obvious effect is that people have learned ...

Recently, the "economic observer" and the Hong Kong Management Association jointly sponsored the 2012-2013 (11th session) China Outstanding Marketing Award Ceremony in Beijing, the successful curtain. From the Taiwan of nearly 300 advertising, marketing industry participants attended the ceremony, including Bayer, HNA Real Estate, Shanghai home and other well-known enterprises at home and abroad are listed. By virtue of "Platform + content + terminal + Application" Le view ecological whole industry chain layout and unique China's first long video site music, its selection of the work of "Gold kitchen cabinets < women help Girls > Network Self-control ..."

Business News (reporter Wu Chenguang) with the rapid development of E-commerce, Enterprise marketing model is also constantly innovating.　　Recently, "Turn things" website to create a social marketing concept, in ensuring product quality and service, but also for users to solve the worries. Reporter Login "turn things" enter the goods number, name, brand, type of search, you can immediately find the latest discounts information, promotional information.　　At present, "Turn things" contains all customers, Taobao Mall, M18 Wheat Network, walk Show network, excellent network, Yintai network and many other electronic shopping websites of the latest fashion information and commodity price information. "Turn ..."

Domestic E-commerce needs to take the sea marketing to achieve global expansion.　　At present, domestic electronic commerce is a foothold in the melee, cooperation mode has become the choice of many enterprises, it is learned that Tencent QQ network to buy together 6 business-to-business Enterprises, 38 vertical E-commerce sites settled Taobao Mall and so on have proved this point. In addition to the domestic e-commerce enterprises to achieve mutual benefit and cooperation with overseas electric companies are also few, at present, the reporter found overseas e-commerce marketing providers Sihai Shangzhou and Google, Facebook, Twitter, Yahoo and Russia's search engine Yandex ...

Test Water "micro-bo Marketing" more than a year Foshan pottery enterprise open bo number of popular not Wang Tao Bo expert advice (press Zhang, Xian Photography report) Nowadays, Micro Bo is undoubtedly the hottest emerging media, as long as the light of the mouse all the information will be panoramic. In Foshan, since last February there have been a number of ceramic enterprises have been testing the micro-BO marketing, companies have opened the official micro-blog to accumulate popularity. However, in the last year, the overall popularity is still relatively cold, forwarding, comments are not many. Only a handful of businesses have traded directly with buyers through Weibo letters. In view of this situation, ...

Use the access to video cloud mobile end of the SDK two times after the development of the Amoy car app, film upload anytime, anywhere video recently, the first large cloud video platform in China, "Music vision Cloud video platform" and the Chinese first car portal "easy car Network" to achieve mobile video strategic cooperation--easy car network under the second-hand Vehicle website "Amoy Car Network" Through the access to music video mobile end of the SDK (Application Development Kit), the realization of the second-hand car dealers can use the mobile phone "Amoy cart app" Shooting used Cars video, and uploaded to the internet for consumers to watch-through the convenient mobile video display, mining the traditional car network ...

November 28, 2013 Mobile Internet Innovation Conference held in Beijing International Conference Center. Beijing Yang Ren Network Technology Co., Ltd., won the 2013 easy to view the Internet Innovation Congress new Media Marketing Gold Case Award. 2013 easy to view the Internet Innovation Conference is the International Conference on Internet Innovation hosted by Yi-Guan, which aims at opening, innovating and exchanging, providing quality content for Internet enterprises, information technology manufacturers, telecom operators, industry users, investment institutions and government departments. Since 09, has attracted more than 2000 companies from the President, general manager, project managers, team leaders, such as 2 ...

Sina Science and technology news Beijing time, October 22 afternoon, Yahoo Chief Marketing Officer (CMO) Aliza Stille (Elisa Steele) recently released an internal memo that the company will be a major restructuring of the marketing department, which also makes Stiller's role becomes blurred. Stiller was recruited two years ago by Yahoo. 's former CEO Bartz (Carol Bartz), who reorganized Yahoo's marketing department but did not work. And because of the continued turbulence within the company, resulting in elegance ...

Donews October 24 News Group buying industry quietly into the winter, major group buying sites have been downsizing to reduce spending, but the sticky rice net is bucking the trend.　　glutinous Rice Network general manager Shenboyang when talking about the recent strategic changes, said that the current glutinous rice network to follow the "cautious and rapid" expansion of the route, while paying attention to peer tactical errors to revise their own market development and marketing behavior. Shenboyang believes the story of the group buying industry has been evolving according to previous expectations. On the one hand, the purchase site to burn money to change the way the revenue is not proven to be successful, nor long-term;

Sina Science and technology news Beijing time October 26 morning, time Company announced in Tuesday, has hired Nokia former executive George Rinados (George linardos) as the magazine Distribution Department digital marketing director.　　The move suggests that the company is likely to continue its conservative approach in digital magazines. Rinados has been a vice president of the Nokia Media Division and will be responsible for the company's digital product sales after joining the era. At present it is a critical period for the publishing industry, and Major magazine publishers are stepping up their efforts to attract small but fast-growing flat-panel electricity ...

After the inventory of the "2013 Top ten Internet industry hot word", the east floor and Non-stop for everyone to bring fresh out of the 2013 Top ten internet marketing events. Before doing this stocktaking, the East building specially with the Rayleigh point of view fans have done a second interaction, inspired a lot, thank you. Words do not say, the following for everyone on the "2013 Ten internet Marketing events," ranked in no order, manufacturers MO to PR. 1, Sina Weibo: Help Feng on the headlines: Feng issued a divorce statement, in the days after Faye Wong divorce, shocked the world news instantly silent; Feng to Zhang Ziyi, ...

"Sadie Network News" October 27, China Internet Network Information Center (CNNIC) published in Beijing today, "China's small and Medium enterprises Internet Applications Survey report (first half of 2011)" and "China SME Network Marketing Survey report (first half of 2011)", according to two reports,　　More than 80% per cent of SMEs surveyed use the Internet, and nearly half of the small and medium-sized Enterprises surveyed have independent websites or online stores, and nearly 30% of the small and medium-sized enterprises surveyed have been engaged in advertising and marketing campaigns on the internet. The high level of broadband Internet access for small and medium-sized Enterprises report ...

By the new marketing value Exchange Platform topmarketing and Peking University co-sponsored, Digitown Digital RUF Friendship co-organizer, Phoenix Video full broadcast of the "small but the United States micro and Wisdom" 2013 China micro-marketing ceremony recently held in Beijing successfully. As the only industry Exchange event focused on micro-marketing, China micro-marketing festival brings together the digital and social wave of the forefront of marketing wisdom and cases, attracted including Mengniu, HNA, L ' oreal, Patriots, Jingdong Mall, Ling Clothing, China Merchants Bank, MA elder sister food, bull electrical appliances, ping An bank, Lakara pay, Hundred ...

The chief executive of Yao Jianjing and advertising, micro-film expansion of the market, but only rely on advertising to gain, it is bound to bring micro-film into a single profit model of the dilemma. To this end, the industry began to explore the diversified marketing, in-depth excavation of the market value of micro-films. June 11, "Adolescence" series of the final edition of "Adolescence 3" in Beijing premiere ceremony, this is the BA Music Media (hereinafter called BA Le) in the field of micro-film has been a fruitful. Yao Jianjing, chief executive of the BA, said in an interview with the reporter that "Adolescence 3" will continue to use online charging mode. At present, micro-movies in the major video sites for free view ...

Li Guangdou Weibo fans more than 100, you are like this magazine; more than 1000, you are a bulletin board; More than 10,000, you are like a magazine; more than 100,000, you are an urban newspaper; more than million, you are a national newspaper; over tens of millions, you are a TV station; more than 100 million, you are CCTV. "Did you tweet today?" "Weibo brings a change in the way it spreads." The previous mode of transmission was pyramid-shaped, from top to bottom. And now, the spread into the stadium-type, the community entered a "national journalist" era, everyone is the source of information, micro-blog to promote ...

Recently, 2011 Information Services (Shanghai) forum and the three-Network Fusion Summit Forum, in its "mobile phone new media and mobile interconnection" sub-forum, from a number of well-known mobile phone manufacturers and mobile internet companies at the top of the mobile phone terminal and the integration of the three network of the development trend of the in-depth discussion.　　Mr. Zhou Wenbiao, President of Yau Yi Interchange in the Marketing 3.0 era, the information explosion, social media, alternative channels and equipment to increase the confusion caused by the brand owner, and in-depth discussion of how to achieve the maximum marketing value through the audience marketing, to attend the meeting guests to provide a new marketing ideas. (...

Marketing is one of the most difficult problems for startups to solve. When large enterprises launch new products, they will be in the television, line top channels of the overwhelming advertising marketing, and sometimes even hire a PR company for marketing. But for most startups, they don't have enough money. So what about startups? We can only rely on lower budget marketing, such as blogs, emails, word-of-mouth marketing, etc. So a variety of marketing tools suitable for start-up business. The benefits of this approach are lower costs and the ability to bring more users to start-ups. ...

Lunar, "I'm a singer" continues to shock, set off a spring Festival music carnival, the arrival of the national entertainment era, with wisdom to control the future of entertainment marketing to the positioning of the crowd, brand and product of the perfect unity, which is in the constant change in the spread of the eternal subject. As I am a singer, I designate internet TV, video TV Super TV for the program to add a bright light, the participants in the program through the Super TV focus on the game process, this link to the natural, and the audience is mainly through the television "equipment" to pay attention to the performance of the singer, the accuracy of video TV set ...

What direction is the future of China Mobile marketing going? Recently, in the IT Longmen organized by TechWeb, Edersch company vice President Wei Hongrui said that the future mobile advertising market is huge, the whole mobile marketing will be around more accurate, more interactive, more convergent direction development. In fact, in the current industrial environment, mobile advertising still faces many challenges. How advertisers can see the effect of advertising, how to maximize the benefits of developers, is an urgent problem to be solved. Wei Hongrui that mobile advertising platform as a link between advertisers and developers, in mobile marketing plays a crucial role ...

The high cost of copyright in the Olympic Games in London has been in the torch relay, distance opening only one months, a video site of the Olympic area home impressively show "according to the opening of the Olympic Games 409 days," the video site on the importance of sports events can be seen. In fact, many of the video sites that used to be the spenders of World Cup games have few sports-related content.　　Analysts said that the huge competition broadcast copyright and such programs and video site stickiness of the height mismatch, causing the video industry to cool the heat of sports resources. Money can not get authorization from 20 ...