Micro-movies Need great marketing ba le leading the industry to break through the bottleneck widen the profit

The chief executive of Yao Jianjing and advertising, micro-film expansion of the market, but only rely on advertising to gain, it is bound to bring micro-film into a single profit model of the dilemma. To this end, the industry began to explore the diversified marketing, in-depth excavation of the market value of micro-films. June 11, "Adolescence" series of the final edition of "Adolescence 3" in Beijing premiere ceremony, this is the BA Music Media (hereinafter called BA Le) in the field of micro-film has been a fruitful. Yao Jianjing, chief executive of the BA, said in an interview with the reporter that "Adolescence 3" will continue to use online charging mode. At present, micro-movies in the major video sites for free viewing, its profit model relies on enterprise customization and brand implantation. "Since its inception, the studio has been studying and constantly exploring the profit model of micro-film works, in which the micro-movie online pay or become a trend in the future." Yao Jianjing told reporters that, in addition to the proportion of micro-film revenue more than the advertising revenue, the BA le tried a variety of charging mode, hoping to break through the single profit model of micro-film, broaden the micro-film revenue. It is understood that the "adolescence" series of micro-film 2nd "Lost Paradise" last year, the first attempt to watch online billing mode, and the launch of the "Adolescent 3" will continue to use this model. In addition, it also customized micro-movie content for video sites, working with mobile operators to rely on traffic charges. "Adolescence" the first two micro-movie clicks exceeded 1.9 billion, and "puberty 3" did not broadcast first fire, its trailer playback volume is now more than 20 million. In Yao Jianjing's view, at this stage, the biggest development bottleneck of micro-film is how to promote out. Facing the growing variety of micro-movies, how to attract the eyes of netizens, how to marketing the work of the production side is becoming more important. In the interview, the reporter noted that the Pattaya has established a unique mode of operation of micro-film, fully systematized and open to the production, dissemination, marketing and promotion of micro-film. From the website of the BA Le, the reporter saw, through the BA Le Member script Management system, the company may from registers becomes the writer union member to provide each kind of script to choose conforms to the shot the outstanding script; Through the BA Le Advertisement management system, may inquire for the company, the partner and so on the entire network broadcast platform data, the comment, Forwarding and other user behavior and market research data; Through the BA Network Marketing system, automated Management network accounts, to achieve full network content promotion; Through the BA Music video Effect Analysis system, the company produced content in the whole network playback effect of real-time tracking, statistics. "Make micro-films, but also understand marketing, management of micro-movies." Different from the traditional film and television companies, the BA Le in the creation of quality content, pay more attention to the promotion of works, rely on marketing to make more profits. Yao Jianjing said that in addition to the major video sites open cooperation, hard advertising, the development of the micro-film derivative products, including the same name of the electronic novel, music MV, games and so on. "As a professional new media content provider, the company is mainly focused on the production of micro-film, in the future, guava will also cultivate more talent in this field." "In the eyes of Yao Jianjing, the development potential of micro-films is enormous, the future,Micro-film brand implantation will become an important advertising channel for advertisers, the exclusive micro-film content of the pay watch market will be gradually formed, operators will actively participate in micro-film content production and provide related services. (Intern reporter Shongshao)