Using "semi-e-commerce" to carry out microblog marketing

Test Water "micro-bo Marketing" more than a year Foshan pottery enterprise open bo number of popular not Wang Tao Bo expert advice (press Zhang, Xian Photography report) Nowadays, Micro Bo is undoubtedly the hottest emerging media, as long as the light of the mouse all the information will be panoramic. In Foshan, since last February there have been a number of ceramic enterprises have been testing the micro-BO marketing, companies have opened the official micro-blog to accumulate popularity. However, in the last year, the overall popularity is still relatively cold, forwarding, comments are not many. Only a handful of businesses have traded directly with buyers through Weibo letters. In response to this situation, yesterday pottery Fair held a special seminar for ceramic Enterprises to carry out E-commerce, the presenter Fan Coyu suggested, "Local ceramic enterprises can learn from the" semi-e-commerce "form of micro-bo marketing. "Status: Tao Enterprise Micro-bo overall popularity of the cold incomplete statistics, the current Sina opened Micro Bo Foshan Ceramic Enterprises not less than 30, including the Mona Lisa, such as the industry well-known brands. Tencent, Sohu and other micro-BO platform there are some Foshan pottery enterprises stationed, and some still open several micro-blog. In addition, the "Tao newspaper" launched the Tao Weibo, has gathered a large number of ceramic enterprises, distributors, designers and other industry insiders, the ceramic industry to become the largest microblogging cluster.　　It is said that as early as last February, Foshan Ceramic Enterprises have been testing water Weibo marketing. However, in the "micro-bo card" for more than a year, although the number of micro-Bo Tao Enterprises, but most of the concern is bleak, forwarding and commentators less.　　Yesterday, a number of ceramic companies to visit the official micro-blog, found that most of the micro-blog is the release of product display, corporate activities and other publicity, a single micro-Bo forwarding the largest number of only a poor more than 10 people, usually only two or three people. And in the specific micro-blog marketing form also appears monotonous, only a few prizes promotional activities attracted more fans forward. For example, the Mona Lisa launched the "20 anniversary celebration Big bargain" activities, fans directed ipad2 prizes, forwarding volume up to 10,635 times.　　But most of the Dow Weibo's popularity and activity levels are low. TAO Enterprise: Buyer letters contact Pottery Enterprise to get orders for ceramic Enterprises micro-bo attention and popularity of the situation, the reporter interviewed a number of ceramic enterprises in charge.　　Some businesses believe that the micro-Bo marketing so far few cases, in some industries even not a single successful case, which allows businesses to decide whether to vigorously carry out microblogging marketing some hesitation. Louvre Ceramics planning director Xu said to reporters: "The company opened micro-blog for a long time, but there is no microblogging marketing success stories." "Also because of this, some bullish microblogging marketing prospects of businesses also dare not venture into."　　For example, the ICC Tile area Manager Yan also said that the company has a bigger micro-BO marketing this awareness, "but because of the short opening time, some marketing activities are not very good results." However, for micro-bo this direct face to consumers of the emerging media, some businesses have already tasted the initial sweetness, and even directly through micro-blog to get orders. The planning Department of Mona Lisa CeramicsPlanning Mr. Wu told reporters that although the company's official microblogging marketing in the initial stage, but there have been some interested buyers and distributors on Weibo to send letters contact, and to reach a deal. "We have now launched a number of large-scale microblogging promotions, the results are good, the future will continue to expand the impact of micro-blogging."　　"Mr. Wu said. Experts suggest that TAO Enterprises can carry out "semi-e-commerce" micro-blog is only part of E-commerce, enterprises must not only consider micro-bo E-commerce. "Yesterday, in China Ceramic City held ceramic enterprises to carry out e-commerce-related lectures, Mr. Fan Coyu said, although the topic of micro-blog marketing is very popular, but for ceramic enterprises, similar e-commerce is still only the initial stage," This on the one hand with the ceramic product itself by the consumer's concern less than the relationship, The average person lifetime also only in the decoration to understand the ceramic brand, therefore cannot form the continuous concern. On the other hand, consumers will also worry about the goods to the Board, the purchase of ceramics generally to tens of thousands of dollars, higher costs will greatly weaken the intention of online shopping. "In view of this situation, Fan Coyu suggested that the local ceramic enterprises at this stage can learn from the" semi-e-commerce "approach," the online publicity and convening activities in the physical stores on the look-like purchase, the two complement each other. "And for the purpose of the water Micro Bo marketing business, he believes, can not rely on micro-bo, should be promoted through a variety of e-commerce channels, such as Web sites, Taobao shop, and in the production of enterprises, but also pay attention to after-sale, pricing and other aspects of the promotion of micro-Bo combined. Share to:>> more