Online Marketing

As early as a few years ago, people have such feelings, "life is completely inseparable from the mobile phone," a few years later, feeling still, but the connotation and extension has become rich. Mobile phones are no longer just a tool for people to communicate with each other. Upgrade version of the mobile phone life, more like a ubiquitous mobile internet space, with its timely and convenient, application services continue to enrich the daily spread of the center, People's Leisure and entertainment, life and work, and even marketing, are in close contact with it, People are no longer just consumers of information, but also the producers of information in this era. According to CTR survey found that 83% of the handheld users ...

January 18 News, was seen as China's "interactive marketing Oscar" Adworld won 2011 Gold Winning award awards ceremony in Beijing recently ended. Beautiful said mobile internet app promotion in the fierce competition to stand out won the Golden Prize of the Year's Best Wireless Marketing award. It is understood that Adworld won 2011 Gold winning Sales award has so far been held 6 sessions. This Gold win Sale award brings together the industry 2011 the most innovative, most shiny, the most marketing value of the case for the annual selection, and invited 500 special judges ...

After the new Internet line, the new management of micro-film marketing platform, and the introduction of micro-film rankings. According to the official BA music in September, the first comprehensive network of micro-film broadcast statistics show that the inspirational micro-film "Dream is the best luggage of Youth" glory in the top of the list. New media content to provide Shangbale, after the internet line, to strengthen the summary of micro-film, and integrated Internet channels to disseminate content, recommend the Internet to users of excellent micro-film works. The film's micro-movie rankings, the number of weekly micro-film playback statistics, selected in the top ten micro-movies, and the excellent micro-film ...

With the popularity of smart phones, China's smartphone users have reached 290 million, beyond the PC to become the first major internet terminals, the traditional Internet traffic has been carved up. According to incomplete statistics, 2012 Android phone number has reached 150 million. The entire mobile internet is "supersonic" speed to develop. Numerous data and research shows that this is the trend of the future, must experience and meet new marketing positions. How to occupy a place in the boundless blue sea, in the limited mobile phone screen to achieve high purchase transformation, enhance user stickiness, user experience is the key to competition. Who can catch up with ...

Securities Times reporter Li Qiang, after Beijing-East (micro-blog) mall, Taobao Mall (micro-blog) and other successively settled Sina "Micro Mall", recently, where the customer prudential products in its official microblogging VANCL fan group officially opened the "promotional" page.　　Industry analysts believe that the integration of E-commerce and social media is becoming a new trend for e-commerce socialization and social media profitability, providing more space for imagination. Where the customer sincerity in charge of the securities times in the interview, said, Micro Bo has been a very important position, from the topic of the introduction of brand reputation to build, to the spokesperson signing Micro ...

November 29, 2011, the "successful Marketing" magazine, sponsored by the First China Innovation Marketing Summit opened in Beijing, leisurely Exchange COO Guo Zhiming attended the summit and served as on-site interactive guests, presided over "who socialization?" --How to attract consumers ' participation in the context of social media, and to discuss with the guests in the new media situation, how the brand owners and consumers to form effective interaction and other hot issues, to help the brand owner to find the social media under the brand marketing way. At the meeting, leisurely easy to exchange more pick "2011 Best Innovative Marketing Service organization" award, with the audience interest ...

Watermelon World: Social media marketing of education and training industry The advent of the Internet era, for China's industrial economy and education and training industry has brought profound impact, far-sighted entrepreneurs and entrepreneurs to let themselves into the Internet tide, with the help of advanced Internet technology and internet marketing ideas, more effective, more accurate, More controllable to the new experience of network marketing. "Grow every Day" program but many entrepreneurs and business owners reflect the public relations industry price is too high, can not afford, they are not network marketing good, how to do? The watermelon world in Chaoyang District of Beijing is a veteran of the internet industry.

Handle Network (micro-BO) to create a day many groups, products + services, self-built experience shop, buy three packs of services, to promote the Chinese group buying mode is constantly upgraded. Group buying as a new mode of E-commerce, has gradually been integrated into all aspects of people's lives.　　Recently, Zhengzhou from Henan Province, Mr. Chang in the handle net to 60 percent of the low price of a successful purchase of a Chery 2, this shows that the new marketing value of group buying site is increasingly apparent. Handle network to create a new marketing model 30 days, more than 4.5 million people, an average of 150,000 times a day-enterprises did not spend a penny, but in a short period of time gathered a huge popularity. ...

December 7, hosted by the public on the 2011 Shanghai Catering Industry Summit Forum in Shanghai, from the Shanghai catering industry more than 700 business representatives from the 2012 consumer psychological needs to explore the recent years in Shanghai, Beijing, Guangzhou region of consumer psychology changes, as well as personalized consumption era of precision marketing strategy. What do consumers need in 2012? The public reviews the senior website Editor-in-Chief Yu Yu at the meeting to share the consumer in the public comments on the network presents the rich and changeable trend of consumption. In the post-bourgeois era, consumers are more seeking their own display, advocating "personality, self ...

Sina Science and technology news on the morning of February 16, for some domestic group purchase website to the news, Poly cost-effective general manager Shanli today through micro-blog, group buying industry future development must return to the essence of marketing.　　Today, media reports said, group buying web site handle Network (micro-BO) into the mall model, its cooperation with the offline entity store merchants to pay rent to the way into the mall, which means that the handle may give up localization services. Shanli on micro-blog said, buy is the channel of business promotion, through their existence so that consumers enjoy the goods cheap beauty, surprises the continuous merchandise or services, ...

(i) Beijing time November 28, 2011, China Online announced today that the company signed a non-binding letter of intent ("LOI") to buy a 8 million U.S. dollars in Beijing, marketing and advertising business Company's 51% stake. For the past 12 months as at September 30, 2011, the net income of the potential acquisition (unaudited) was about 7 5 0 dollars, driven by the portal, and its three-month average flow was ranked No. 5500 in the Alexa rankings worldwide, daily.

Donews December 14 News 14th, interest sharing website Chinaface officially launched the "Sail" marketing plan, the plan to put 10 million yuan.　　You will also consider inviting a celebrity endorsement.　　Chinaface, said the market leader, "set sail" plan is to let users know more about Chinaface, but also chinaface the first promotion after the formal launch, the promotion of content, including outdoor media, magazines, websites, radio and so on, is expected to put the amount will reach 10 million yuan. In addition, chinaface with women ...

Recently, "New marketing" magazine reporter "left small royal" on Weibo to the Lei investment of 51 rebate net artillery: "More than 10 micro-broad number one months a day to turn 51 back to the net of the broken micro Bo, so I am full of boredom with the site of the mood, and questioned the return of the net" strong? " "At present, from the user's response, 51 rebate network microblogging marketing not only did not impress consumers, but because the frequency is too high, the user resistance." According to the author observes, the rebate net official Micro Bo's operation trace is obvious, some contains the product information the microblogging forwarding quantity is far higher than the comment quantity, but some does not operate the micro-blog then ...

At present, as a new media platform, Weibo has been highly praised by netizens, and the number of users is showing an "explosion" type of growth. Weibo marketing also emerged. Microblogging marketing is similar to Word-of-mouth communication, is a high degree of trust, low cost of transmission. Weibo, through mutual powder to make each other "acquaintances", enterprises through search to lock the target consumer groups, direct transmission; The individual through the attention, quickly understand the information they want, business is so "unknowingly" made, and then through the "forwarding" to let more consumers know this information, enterprises and products so sell out. Right next to us ...

"Half is the sea, half is the fire", use this sentence to describe the mentality of advertisers is more appropriate. Watching the mobile internet market explosive growth, everywhere "gold", but simply do not know how to effectively put, many times have to take the chance to cast a net. As a leading digital marketing expert, Edersch (Adsage) launched the Intelligent Mobile advertising platform Mobisage, can effectively solve many advertisers face this problem. It not only has the accurate positioning of the data mining and to achieve user interaction HTML5 technology, but also pioneered a set of consultants in the industry ...

March 6 News, China's first interactive entertainment content to provide Shangbale announced today, will launch the "BA Lok Open Program" (Bale open plan, referred to as BOP), to the traditional film and television companies to open technology, script, platform and other high-quality resources to help traditional film and television companies into the new media field. It is reported that the network video to represent the rapid development of new media to the media field has brought revolutionary changes and thinking, the traditional film and television companies are also adapting to the rapid development of the platform changes. Can quickly adapt to this change, and with the Internet to become a traditional film and television drama production company to break through the innovation must ...

With the rapid development of mobile Internet, more and more enterprises start to use mobile Internet for business marketing. Recently through mobile phone micro Bo learned that Fujian Strategy Lok Shoes Co., Ltd. has been holding hands with the Chinese Olympic Committee, the 2012 London Olympic Games China sports delegation special leather goods suppliers. The marketing intention of the strategy is to show the cultural connotation of the brand by the combination of the two sides.　　And this kind of marketing method just reflects the great potential of mobile internet era. The sports marketing of the shoe industry, using its consumer base and brand influence, through the cooperation with the Chinese Olympic Committee ...

(i) Beijing time September 27, 2011 News, for the giant network new flagship game "Journey 2" public test a week to break the mark of 400,000 people, Analysys International senior analyst Yuyi in the media interview, this shows that "Journey 2" to create a third generation of business model after the market test to obtain initial success,　　Around La Nieu launched the brain platinum-style online marketing has also achieved significant results. Giant network announced yesterday, "Journey 2" on September 24 20:38 broke through 400,000 people, the night peak of 435,000 people. This from "Journey 2" open the public test only a week, than the reservation ...

To quantify the effect of microblogging marketing is a foolish behavior, corporate marketing needs is the micro-blog spontaneous attention, Kung fu in fact, outside the microblog. Business microblogging marketing, in fact, is not like some of the entrepreneurial pursuit of quick success, the official microblogging by how many people forward, how many people comment, it will only create crazy fans, buy forward to the black market.　　Whether can use this with the consumer "on-line face-to-face" tool, completes the brand promotion, the image modelling and the pre-sale Post-sale service, from the good SNS image derives the good social reputation, is the Micro Bo marketing real purpose. A few days ago, Sina Weibo ...

Lady Gaga,tag "Silicon Valley" everyone complains that technology has made the music industry difficult, but she has found her promotion path. Wen |CBN intern reporter Jong Yuting "My high school classmates want to be able to work in Google (Weibo) in the future, and I just want to be the keyword that people enter in Google." "This is the first thing that Lady Gaga answered in an interview with Google's vice president, Marissa Mayer, when she was showing a picture of Gaga on a large screen behind her." ...