"Micro-shopping" quietly rising electric dealers try social marketing

Securities Times reporter Li Qiang, after Beijing-East (micro-blog) mall, Taobao Mall (micro-blog) and other successively settled Sina "Micro Mall", recently, where the customer prudential products in its official microblogging VANCL fan group officially opened the "promotional" page.　　Industry analysts believe that the integration of E-commerce and social media is becoming a new trend for e-commerce socialization and social media profitability, providing more space for imagination. Where the owner of the goods in charge of the securities Times reporter interviewed, said Weibo has always been a very important position for customers, from the topic of the introduction of the brand Word-of-mouth to build, to the spokesperson signed a micro-blog announcement, and now through the micro-mall approach to the effect of marketing closer to the results, where customers have been on the microblog to try fresh form. "Now VANCL fan group has 400,000 active users, later will be dedicated to micro-blogging users in the micro-mall for differentiated promotional activities."　　"The person said.　　Wei Zhilao, director of the Tesco Network division, said in an interview with reporters China's e-commerce in the next few years will focus on the development of social and mobile two, the main embodiment of socialization is the integration with social networks, Word-of-mouth marketing, so that customers on the product reviews, to improve sales performance. Where the customer prudential Products said, many of the customers have been accustomed to the micro-bo on the sun, especially after the endorsement of Li Yuchun, fans of micro-Bo Sun and Li Yuchun clothing of thousands of.　　Based on this, where customers believe that the micro-mall this kind of social marketing, can be relatively accurate to target consumers, acceptance of high, can be good promotional information to the user accustomed to the Internet life. Industry analysts say electronic business enterprises in micro-blog learning from the media operations and integration with the pay media, "micro-shopping" is the emergence of micro-bo, enterprises and social media between a creative attempt, the electric business enterprises can use this to expand revenue, while reducing the investment in online advertising.　　At the same time, for micro-blogging, it accelerates the possibility of its profitability. However, at present, the marketing of electronic trading is only a preliminary attempt.　　Industry insiders believe that the micro-bo level of "micro-electric" integration there are many to be improved space, Sina Weibo's user experience is not good enough, but also do not support direct orders and payments, such as real consumer convenience of the new business. In addition, the Merchant (business to customer) business in the Micro-Mart has not been the new channel to really see the effect, it is not likely in a short time to match to provide a wide range of differentiated marketing programs. "For mobile shopping, the current services and technologies are not yet embedded in the handset client, only on the traditional PC (PC) side to achieve micro-shopping." said the person.