Weibo: A new marketing channel for Chao Dian

At present, as a new media platform, Weibo has been highly praised by netizens, and the number of users is showing an "explosion" type of growth. Weibo marketing also emerged. Microblogging marketing is similar to Word-of-mouth communication, is a high degree of trust, low cost of transmission. Weibo, through mutual powder to make each other "acquaintances", enterprises through search to lock the target consumer groups, direct transmission; The individual through the attention, quickly understand the information they want, business is so "unknowingly" made, and then through the "forwarding" to let more consumers know this information, enterprises and products so sell out.　　Just around us, part of the foresight of the tide shop has sounded the trumpet marketing, the effect of how? @ Golden Eagle 24 Floor Posture Hall can get 100 yuan consumption amount initial attention @ Golden Eagle 24 Floor Posture Hall is on a colleague's microblog, colleagues strongly recommend that this is a very old foreign trade store, the commodity is very fashionable and taste, the price is much more affordable than the counter, it is worth collecting, I have been powder for many years.　　Physical stores are more covert, in the office, do is the business of regulars. @ Golden Eagle 24 Floor Posture Hall Brief introduction: The local veteran foreign trade shop, uphold the 16 industry experience, adhere to the first hand original source, gather the European and American brand-name Tidal goods, provide top-class private service. Since the opening of the Bo in May, there have been more than 400 fans, the steady rise in popularity. Bloggers often post fashion information and photos of new products on Weibo. Fluorescent shorts, such as fluorescence control, can be boarding the trolley box, sold the two-row buckle men's leather ...　　Even if you don't buy it, it's very happy. In addition to publishing information, recently, Posture Hall will also carry out promotional activities on Weibo-"posture of the Real beast": from September 5 to September 20, on Weibo, you and your posture baby, and @ Golden Eagle 24 Floor Posture Hall, you can get 100 yuan, free consumption amount, reply comments most people more surprises. As long as guests wear posture Hall of clothing on Weibo debut, you can give him a discount of 100 yuan, or the previous bought clothes show out, the next time to buy things when the direct deduction.　　It is understood that the activities of the response is very good. >> The main point of view: Weibo and the function of the West Shrine and QQ Bo Lord Shun Richun is a tidal man, with a pinch of upright hair on his head to show his unusual style and accent.　　Shun Richun says Weibo is now a fashionable new thing, with 90% of its members playing Weibo, so they have started their own micro-blogging, trying to interact with their members, and hope to attract more customers. It turns out that microblogging marketing is surprisingly good. In just four months, more than 400 fans have been assembled, and the number is gradually increasing every day. There are many new faces in the shop, according to the rough statistics, there should be forty or fifty. "It doesn't make sense for fans to look at numbers, the key is to be effective." At present, although the number of fans is not very large, but are in the hall of the old guest or the old guest friends. The credibility of this word-of-mouth is very high, for the store, the cost of this marketing approach is low and the target group is accurate. "Shun Richun to Weibo this new" from the media "marketing way is very appreciated," I think micro-bo combined with the West Shrine and QQ advantages, you can send pictures, can interact anywhere, especially for business. "This reporter Wang @ Flutter class literary and artistic cavity microblogging marketing @ Flutter class: Handmade and Industrial mix/retro and fashionable mix/curious baby's Grand View garden-All about the fun life. Take a look at this microblog name and profile, guess this is a very interesting store, the owner must be a very interesting person. "My dear coquettish garbage cans, do you also have a date with spring, La La ~", "Phoenix Four, you have so many good-looking clothes, still not satisfied with it", "the pot has a strong display control of symptoms." See the United States to the object of things, there is the manipulation of desire, this is not, I am in people shop pathogenic birds.　　This text with the colorful novelty of the picture, how to not be attracted to people. Flutter class of the entity shop called so play, in the Shek Kwu Road a humble corner, called a reporter some easy to find. The variety of goods, everything is related to "interesting": Here is the "book Control" of the heaven, a variety of materials, all kinds of pattern patterns have, such as the cover resembles pineapple, strawberry, cantaloupe Fruit series, there are silver skull, beige pistol three-dimensional pattern book ...　　Here is the "fruit powder" of the park, known as the entire Nanjing iphone4 mobile phone sets of stores, hundreds of types of fun mobile phone sets such as you choose. >> Bo main point of view: Borrow Micro Bo and friends to share the Exchange Bo Lord Tao is a more than 20-year-old lad, he told reporters that they love tourism, often buy some of the characteristics of the product back, friends have seen all very like, the initiation of the idea of opening such a shop. The main purpose of the shop is not to rely on it to make money, but to share with friends, and to meet some of the same hobby with their new friends. The "Flutter class" is to save the same kind of meaning.　　At present, Tao wants to recruit a person to take care of this shop for oneself, the request of recruit is also very interesting: must like these things, if you do not like these things, just find a job, please go away. @ Flutter kind of microblogging also just opened one months, at present, there are only 70 fans, but Tao is very optimistic about Weibo: the original intention of creating micro-blog is also to share with friends, the effect of this interaction is very good, has a lot of new friends to pay attention to us, and give us a message, send comments. Recently came a lot through micro-blog to know our customers, business, the heart is very happy. I will spend more time running my microblog in the future, and this low-cost, highly reputable marketing approach will be a trend for future business marketing. Share to: