Online Marketing

Sina Science and technology news Beijing time August 8, the U.S. business website The Business journals reported that cloud computing company SuccessFactors Monday appointed Kara Wilson (Kara Wilson) as the company's chief marketing Officer (CMO). Wilson was previously the VP of Marketing for the Communications and collaboration department at Cisco.　　She is also a member of the Cisco Executive Committee, which is responsible for product development, sales, marketing, services, operations and other areas. Before he worked for Cisco, will ...

Sina Science and technology news Beijing time of October 7, the United States Group purchase website Groupon in a document submitted to regulators today, said the company plans to "significantly" cut online marketing spending, because the return on this investment is not high. Groupon has submitted an IPO application to the Securities and Exchange Commission (SEC). In the paper, Groupon said, "Given the changes in the user's economic situation, the user's saturation in various markets, and the company's decision to achieve the user's growth target in other ways," marketing spending may no longer be as absorbing as before ...

Recently, China's leading digital marketing expert Edersch (adsage), announced with the world's leading online payment platform and Chinese merchants Trust online foreign trade partner PayPal to reach a cooperation, formally joined PayPal for domestic small and medium-sized foreign trade merchants carefully built "one-stop service" program. Edersch launched the Professional advertising management tools Adsage for configured (AFP) as well as a comprehensive digital marketing services for foreign Trade enterprise customers in the brand modeling, marketing, flow and other aspects of the current to provide direct and effective help ...

November 23, 2012, Thunderbolt look at the 2013 strategic Conference held in Shenzhen, hundreds of well-known advertisers, media, marketing experts and Thunder CEO Shenglong, Thunder Senior vice President, Thunder see CEO Liu Feng and other leaders attended the conference. At the meeting, the Thunder see officially announced will be independent operation of the brand's major initiatives, and around the conference theme "influence" to the scene hundreds of advertisers to see the 2013 marketing Direction--film marketing. Thunderbolt Look at CEO Liu Feng brand Independent Thunder look into the new mileage Thunder see since 2007 since its inception, has been ...

Today, the network video not only affects the pattern of the Internet, but also imperceptibly changes the Chinese public's life, entertainment habits.　　According to the Internet Monitoring Research Authority DCCI published statistics show: as the fourth largest use of Internet users, network video industry users spend more time than television, the user's viewing habits from the traditional TV media to the new media, network video media influence gradually increased. HD value of the obvious Thunderbolt look at the platform to create more success Network Video market has entered a rigid phase, Internet users in the selection of video site ...

Sina Science and technology news Beijing time of October 11, the U.S. Science and Technology website Insdie Facebook reported in Monday, Facebook finally launched the Long-awaited platform products to help developers sell their native applications and HTML5 applications through their platforms.　　iOS app developers will be able to take advantage of the bookmarks, requests, and information flow features Facebook offers. Facebook's platform not only supports HTML5 applications, but also supports the viral hype of iOS native apps. If developers want to advertise native apps, Facebo ...

Recently, the Fruit Ninja CEO Shainiel Deo visit Lok Tao and with Amoy to reach a joint brand operation, advertising marketing and other in-depth strategic cooperation.　　It is reported that the Lok Tao 15 Fruit Ninja series of shoes have been fully opened for sale, le Amoy ads will also appear in the Fruit Ninja game interface. Amoy CEO Bi Sheng introduced, and Fruit Ninja cooperation is only le Amoy "joint brand" part of the strategy, has been on line or introduced the brand also has Angry Birds, plants vs Zombies and Tom Cat series shoes. And with the help of similar mobile phone popular game concept marketing, Lok Amoy by the mobile end of the revenue has accounted for ...

New Express reporter Lin Yu/map from the shop head to the exhibition, from the line down to the line, the auto market marketing repeatedly see new.　　Yesterday, the reporter from Wanjiangkung Buick learned that to micro-Bo as the carrier of the new marketing model is the first Dongguan automobile market, because of its rapid transmission of information, broad coverage, interactive and strong characteristics, attracted a lot of netizens attention, and successfully led the actual deal. Micro Bo car to avoid a momentary impulse "never thought to Wanjiang to buy a car, all this is a micro-blog matchmaking." "Dongguan first through micro-blog car Song Caijun told reporters, car before he went to a number of dealers understand the market, ...

Sina Science and technology news May 10 afternoon, figure Bar Mobile internet Business Vice President Len Lei today in an interview with Sina Technology, said the recent sensation of the industry's "iOS Group Long spit" incident is not speculation, but the incident, but the event has been transformed from the negative to the positive.　　Figure The iOS small group leader Zhangxiaoyi because the company pressure is too big, support is insufficient, unauthorized navigation software price from 60 yuan to 6 yuan, and in the software introduction big pour bitterness, said the company treatment is too low. Len Lei introduced that the current situation of the protagonist Zhangxiaoyi has been through, the company integrated a number of factors to deal with this ...

Sina Science and technology news Beijing time May 11 morning, Twitter announced the acquisition of personalized email marketing provider Restengine in Thursday, which will help Twitter to send users through e-mail messages missed. "We are delighted to announce that the Restengine team will join Twitter," Restengine said in a statement on its website. Just before 2.5, we created Restengine to help social-application publishers send one-on-one emails based on the user's social graph ... I'm glad to be in Twit now.

Recently, sponsored by Dcci China Internet Interactive Marketing Festival Adworld2013 Interactive Marketing World 9th in Beijing. Mr. Li bin, Chairman and CEO of Yi Che Company, was selected as "the 2012 AD100 China Network Advertising Hundred Man of the year"; Easy Car Network also won the Adworld won 2012 Gold won the annual China Internet Market leading auto website Award, which is also easy car four consecutive years to win the award. As the largest car internet company in the country, the first in the United States NYSE listed car Internet company, easy Car Company in the camp ...

In the micro-bo commercialization of the background, Sina announced the public to standardize the microblog marketing market. This to the outside world released two signals: one is Sina to rectify micro Bo on the false information and excessive marketing behavior, the second is Sina to reverse the grassroots micro-broad ("Big V") to make advertising fees, their own platform but not to make money embarrassing situation. There is news that, through the micro-Bo marketing Platform "micro-task", Sina to "Big V" into 30% of the advertising costs, and micro-blog marketing activities into the management platform. To rectify the micro-blogging environment and the growing momentum of micro-letter, Weibo recently suffered a stagnation of user activity ...

Recently, group purchase website American Network has become the focus of the industry, it is reported that the United States network 2012 years of annual sales of more than 5.5 billion, this data not only in the group buying industry, but also created a miracle in Chinese business history, before, No company has achieved sales of 5.5 billion yuan in less than three years. It is understood that the United States network sales data, not only far beyond Carrefour, Wal-Mart, Suning and other traditional enterprises of the same period level, but also ahead of Amazon, Baidu, Taobao and other recent years the rise of the internet High-tech companies. The successful experience of the "American group Model" is focused on "...

Lei (Weibo) estimates that he will be the latest target for Zhou's attack. May 18, Qihoo 360 president Zhou on the micro-Bo artillery, pointing at the current domestic smart phone representative of the typical enterprise millet.　　In a number of micro-blog in the week has been, or on the surface of the Millet technology CEO Lei Bully, control the Navy for marketing activities. The passive lei is also not polite to counterattack: since someone wants to do a mobile phone to do a good job, to be a normal businessman, talk with products.　　If the product is really strong, do not have to rely on the mouth every day to curse alive! The purpose of Zhou is obvious. ...

Zebra Media's China share software registry since its inception in 1999, has been a developer and user interaction between the hub, by the thousands of oak group acquisition, To build a software product as the core of the marketing 1.0 model, so that it becomes the most important software distribution base; 2006 Zebra Network from the Oak Group spin-off independence, gradually evolved to consumer-centered Marketing 2.0 model, but also successfully created a precision marketing (targeted Media) mode, Comprehensive coverage of Internet broadband users; since 2012, zebra and three major operators to reach strategic cooperation, push ...

Morning News (reporter ms) This war of words has lasted 26 days, the two sides not only no truce, but like the summer sun, more sinister. May 18, because Qihoo 360 to do mobile phones, its Chairman Zhou (Micro Bo) set off a and millet mobile phone (micro Bo) founder Lei (Micro Bo) a war, and the saliva war lasted nearly one months, Zhou Lei Two people started rattling, even with a dirty word.　　However, from the effect of public opinion, many people in the industry joked that Zhou 祎 "midterm exam results are good" to promote the purpose of mobile phones. "After the millet financing ...

Su Ning's tentacles are more and more large mapping/Xiazengjin Suning's chain store what exactly sell? 20 years ago, suning only sold air-conditioning; 10 years ago, Suning sold a whole category of home appliances; yesterday, Suning announced will be in the country more than 1700 stores sell department stores, comprehensive docking suning easy to buy, what the next sell to a large extent will also be determined by the data online, from bestsellers to imported milk powder ... This is a part of the marketing transformation of Suning, the company's internal structure, name, senior managers adjust accordingly. This is for suning a new position-"cloud merchant". Suning Chairman Jindong Read two highlights: one is "retail clothing ...

With the rapid development of information technology, the internet era quietly came to our side, and profoundly affected people's way of life. With the development of mobile Internet, the popularization of mobile e-commerce has opened wider application space for enterprise's marketing means, so that more innovative thinking and unique ideas of modern enterprises can be realized.　　This new change will determine the style of small and medium-sized Enterprises in the 21st century, and will change the traditional business model of life and old business. In the past few years, due to the food industry competition has been heating up, food hygiene and safety has become the focus of social and public attention, food industry marketing lack of innovation, ...

January 29 News, a few days ago, precision marketing advertising ads announced with the Taiwan Network advertising service provider Adpartner cooperation launched all X DSP advertising platform and all data DMP platform.   Cross-border marketing to hit Taiwan enterprises in the mainland to invest accurate ad-efficient advertising CEO Yang Wei learned that, after cooperation, Taiwanese businessmen can through the all X-DSP advertising platform to the mainland's massive media RTB real-time bidding. All X DSP advertising platform will be from a number of ...

Fast road network January 26 review (Dingjiangyan) in the mobile internet era, people's eyeballs are increasingly difficult to catch, a hot topic on the web is usually not more than three days. For marketing workers, how to adapt to the new era of mobile marketing, marketing work is the most important. January 16, 2015, in the Iworld Interactive marketing world Dcci hosted by the *d Star 20 annual gathering, NetEase company marketing general manager Shinfoyu in the interview with the Speed network, in the mobile internet era, marketing must find ways to enter the user's opinion field, not a ...