Palm Food Network takes the lead in opening up new marketing field of mobile commerce

With the rapid development of information technology, the internet era quietly came to our side, and profoundly affected people's way of life. With the development of mobile Internet, the popularization of mobile e-commerce has opened wider application space for enterprise's marketing means, so that more innovative thinking and unique ideas of modern enterprises can be realized.　　This new change will determine the style of small and medium-sized Enterprises in the 21st century, and will change the traditional business model of life and old business.　　In the past few years, because the food industry competition continues to heat up, food hygiene safety has become the focus of social and public attention, the lack of innovation in food industry marketing, marketing information update speed is slow, enterprises to deal with the consumer trust crisis is unable to deal with problems, has been the food industry development challenges. With the popularization of 3G, mobile Internet faster and faster, the processing of smartphones more and more powerful, mobile internet will use the growth momentum of the Internet to usher in high-speed development.　　With the increasing number of mobile internet users, the development of mobile e-commerce space will be with the extension of wireless communication more and more broad. Handheld Food Network to break through the traditional marketing-oriented food operation pattern, with the help of mobile Internet development trend, make up for the food industry Network marketing lack of flexibility, professional defects, give full play to the Internet at any time, anywhere, with the convenience of the advantages, to achieve the main handheld information flow, Food Mobile online Supermarket as the main body of the new mode of operation, to the relatively traditional food industry pioneered a new marketing field. Its new mobile business marketing, mainly reflected in the breakthrough food industry, traditional marketing means, mobile internet media more suitable for Food Network marketing, information transmission faster and more efficient. At present, to build the platform of the Liu Lang Food has to provide consumers with a variety of food ordering services. Palm Food Network food industry marketing means new breakthrough mobile E-commerce This new business model, is from the Internet E-commerce extension from the product, it inherited the Internet e-commerce has all the functions, in the way of transmission more convenient, faster and more efficient. Food because of its particularity, from production and processing to consumer consumption, the traditional business model requires a lot of intermediate, inventory, logistics, market circulation greatly increased the time cost, so that the food shelf greatly reduced. Coupled with the complexity of circulation, leading to food hygiene and safety risks, consumers are difficult to buy the rest assured food.　　The development of mobile Internet, for the food industry channels opened a new channel, making the circulation of the link greatly compressed, consumers can directly choose the manufacturer's products. More suitable for Food Network marketing food main consumers are the general public, involving all levels and age groups. And the popularity of mobile phones, so that today basically a machine, has become an indispensable tool in life. The food industry's mobile E-commerce marketing, will be more accurate to target consumers, so in terms of the effectiveness of transmission, than the general media higher. In addition, with the use of mobile phone two-dimensional code, food hygiene safety problems will rely on two-dimensional code recognition technology to completely solve, make food hygiene more safe, consumers will buy a reassuring food. Transmission of information faster and more efficient in the process of information transmission, the speed of transmission of the network is undoubtedly the most rapid and efficient. The fastest-spreading social event is also the Internet, where people get information at the first time. And the handset's carry-on sex, causes the information the transmission scope to be wider, the simple operation sex makes the information spreads the speed to be quicker and more efficient.　　Food marketing, with the help of mobile Internet, will be a faster and more efficient marketing tool. Palm Food Network through the mobile E-commerce This new business model, the first to open up the food industry mobile business new marketing field. To a new way of service, faster and more efficient means of service to provide users with more convenient and services, to guide consumers to mobile internet shopping, preemptive access to the mobile Internet, access to consumer support and market, will change the Chinese food industry new marketing concept.