Thunder Look Marketing Practice: High-definition video highlights the core value of marketing

Today, the network video not only affects the pattern of the Internet, but also imperceptibly changes the Chinese public's life, entertainment habits.　　According to the Internet Monitoring Research Authority DCCI published statistics show: as the fourth largest use of Internet users, network video industry users spend more time than television, the user's viewing habits from the traditional TV media to the new media, network video media influence gradually increased. HD Value Clear Thunder look at the platform to create Success Network video market has entered a rigid phase, Internet users in the selection of video sites, High-definition, high-speed, high-quality video demand is increasing, high-definition network video through the technical advantages of the continuous promotion of media value. Dcci Vice President Fu Zhihua that, compared with other internet platforms, high-definition video from the user viewing habits, viewing behavior to extract the user's marketing value higher.　　HD quality of the picture quality fully meet the needs of users to watch, while enhancing video advertising and capacity, the spread of the effects of the brand value and create more effective. In fact, with the advancement of Technology and the development of bandwidth, online high-definition video has become the first choice for many network users, and the marketing value of high-definition video has become a hot topic of concern and discussion in marketing circles.　　In the recent end of the "across HD full video of the spread and marketing value" Salon, Fu Zhihua will oppo find mobile phone in the Thunderbolt to see the platform for example, advertising to introduce integrated marketing to create advertising value. Thunder look according to the industry characteristics of advertisers, for oppo find mobile phone tailored advertising marketing program, integrated download, video, client-wide platform, full day exclusive 3 platform to promote resources, the user's attention resources effectively replaced into media influence, And through a precise Mac video system will accurately record the user's every video browsing behavior, high-definition advertising to achieve various dimensions of monitoring.　　And the entire advertising deployment system, is in accordance with the form of advertisers to complete accurate delivery.　　According to the assessment data, the mobile ad through the Thunder to look at the launch, the audience high-definition video advertising ratings of thousands of people cost far less than the national television point cost average, so high-precision, high returns, cost-effective "three high" outcome, is undoubtedly a very satisfactory cooperation to all parties are very satisfied with the results. Integrated convergence Power Video website marketing prospect Broad Thunder See integrated Marketing Plan success, with its first "POST" interactive marketing concept has a close relationship: Through the p-people-users, o-obiectives-audience, s-strategy-creativity, t-technology-technology has planned integration for advertisers to create high return marketing value.　　Now, the Thunderbolt look at the "POST" concept has been by virtue of good communication effect, highly recognized by the industry, and advertisers enthusiastically sought after. Thunder See the successful experience of integrated marketing shows that: multi-terminal integration is an effective way to enlarge the value of network video marketing. According to the user's different viewLook at the habit, network video multi-platform Cross-platform, through the Web watch, the client to watch, download and watch a variety of channels, repeated to meet the needs of users and experience.　　Similar integration of resource marketing, not only effectively increase the user's contact with the ads, and produce higher marketing value. Along with the network video core marketing value embodiment, the advertisement main to the video class puts on the expense to increase unceasingly, the network video advertisement revenue scale growth momentum is remarkable. According to DCCI research data show that 2014 network video advertising revenue will surpass the integrated portal, then the video site will certainly provide more exciting cases for the marketing community.