Thunder See brand independent spending 500 million start movie marketing

November 23, 2012, Thunderbolt look at the 2013 strategic Conference held in Shenzhen, hundreds of well-known advertisers, media, marketing experts and Thunder CEO Shenglong, Thunder Senior vice President, Thunder see CEO Liu Feng and other leaders attended the conference. At the meeting, the Thunder see officially announced will be independent operation of the brand's major initiatives, and around the conference theme "influence" to the scene hundreds of advertisers to see the 2013 marketing Direction--film marketing. Thunderbolt Look at CEO Liu Feng brand Independent Thunder look into the new mileage Thunder see since 2007 since its inception, has been "high-definition digital content distribution" as the main business. 6 years of development, has developed into the largest film library in China, the cumulative high-definition film content over 50,000 hours of the platform. Eric September data shows that the Thunder to see users have covered over 260 million Chinese netizens, ranked the forefront of the industry. Since October 15, 2012, Thunder to see the official replacement of the new domain name and logo, meaning that the Thunderbolt look into the video products of the independent brand operation stage. Meanwhile, Liu Feng will serve as thunderbolt to look at CEO positions, in charge of Thunderbolt to see the overall operation and development of the future, "Thunderbolt look has been developed to a new milestone," Liu Feng said, "Independent brand operation can achieve Thunderbolt look better product positioning and development, Thunderbolt look will be dedicated to the network of High-definition Cinema full industrial chain infiltration, Will thunderbolt look at the portal and the client's product advantages and high-definition quality to play to the extreme. "Film marketing differentiated competitive power as the Thunder to see the most important meeting of the year, Thunderbolt see 2013 years how to carry out effective differentiated competitive marketing strategy has also become an important factor to attract guests in this conference." The video industry is now in the midst of a fierce competition to seek common ground, after a period of contention between users, market positions and business models. The number of users is still maintaining a steady growth in the user's rigid demand is gradually increasing, therefore, in the process of improving the overall strength, market segments, looking for differentiation, the video industry has become the most important players in the development. In the press conference, Liu Feng combined with the current situation of video industry, elaborated its "Network High-definition Cinema" differentiated competitive positioning and the 2013 Big movie Marketing strategy. "With the computer + large screen of the formation of the viewing habits, 2013, the Thunderbolt to see in the adherence to High-definition, film, technology, while the three key words, more attention to the film more terminal playback quality and experience as well as the film industry in all aspects of infiltration, will be combined with hundreds of business partners to seek the film high value user groups of business value mining. "Thunderbolt look at CEO Liu Feng on site. It is reported that, before, the Thunderbolt has seen and air U.S. media, a film and television investment Fund, Kun Hong Media to reach a cooperation, announced the cost of 500 million to build China's Cross-media cinema line platform. Third party: Film users have high media value film and television content as an important part of network video, its user value is gradually highlighted and attention. Before the commencement of the Conference, CTR Vice President Tao, Eric Group co-president Sanle and more than 70 on-site guests held a networkMarketing video Sharing Salon, on the current "TV media, network video Cross-media marketing Trend" and "2012 Network video differentiation characteristics and media value" and other industries such as in-depth discussion and analysis. Eric Sanle, president of the scene, shares the current situation in the video industry. "Video industry content homogenization situation is gradually broken, companies are looking for differentiated content marketing, which, to film and television plays as the main video content of the enterprise has accounted for the industry mainstream." She said, "the content of film and television will gradually become the main reason, but also in the network video film users of high media value." From the latest data show that the network video film users have exceeded 200 million, almost half of the network video users, visible its high value, and the resulting user pay market potential is also huge. "CTR Vice President Tao also said," the proportion of TV exclusive audience is getting smaller, more and more TV viewers began to use the Internet, multimedia contact habits gradually formed, to a large extent, prompted advertisers to start looking for more reasonable ROI channel. "It is understood that a global well-known enterprises in 2012 in advertising, television costs have been reduced by 20%, at the same time, the investment in the Internet increased by 30%, enough to witness the future of Internet users of high media value." Diversified revenue structure advertising, the user pays the market has the potential to see the Thunder for 2012 some particularly prominent network video marketing case held a grand ceremony, Gado, Procter and Gamble, YUM, black toothpaste, Changan Ford and other dozens of key enterprises won the prize respectively. At the awards ceremony, Thunderbolt See also preliminary revealed its in 2013 by the film Grade personalized network marketing promotion selling point. And for the media and business partners are generally concerned about the Thunder to see the future network video revenue, Thunderbolt see CEO Liu Feng also in the conference site did a response. "The value of online video advertising is more and more obvious, so advertising will still be the main direction of our future revenue." Next year we will launch a series of marketing products and strategies aimed at the characteristics of our customers and movie elements, encouraging business partners to establish long-term cooperation mechanisms with us. But the advertisement certainly will not be single, the future Thunder look will create the multiplex revenue channel, this includes the movie on-line release, the user value-added service pays and with many enterprises, the organization cooperation distribution pattern. The future of the video industry in the field of market segmentation radiation surface will be more and more wide, there are many subdivision areas can be dug deep. Liu Feng said. Liu Feng in the event also special emphasis on the Thunder look has been in the High-definition technology has a unique advantage, so in the future will also increase the investment in technology, similar to the new generation of High-definition codec technology, 3D technology, seamless connectivity across terminals will be thunder to see the key items 2013 years, This is the important weight that wins the user and expands the revenue channel for it. In the video industry increasingly fierce competition today, companies are trying to find their own differentiated competition routes, Thunderbolt see this strategic conference is also here. We are also eagerly looking forward to the 2013 thunderbolt to see the difference in its film competitionTo be able to compete. After all, the Battle of the video industry has never stopped.