Marketing Miracle from 0 to 5.5 billion American network

Recently, group purchase website American Network has become the focus of the industry, it is reported that the United States network 2012 years of annual sales of more than 5.5 billion, this data not only in the group buying industry, but also created a miracle in Chinese business history, before, No company has achieved sales of 5.5 billion yuan in less than three years. It is understood that the United States network sales data, not only far beyond Carrefour, Wal-Mart, Suning and other traditional enterprises of the same period level, but also ahead of Amazon, Baidu, Taobao and other recent years the rise of the internet High-tech companies. The successful experience of the "American group model" is to focus on the "use of Internet technology to change the service industry", with the merchant to establish close cooperation relationship, with products and services to meet the needs of users, access to consumer groups trust. From 0 to 5.5 billion U.S. group network is the first set up in the domestic group purchase website, on March 4, 2010, the day of sales of only more than 3,000 yuan. Compared with the initial sales, the group's current sales figures are thousands of times times higher. In December 2012, for example, the United States Group net monthly sales of more than 800 million, the average daily more than 26 million, for the initial online sales of more than 8,000 times. The group purchase model was created by Groupon, a global popular company, and was named "the fastest growing High-tech company in history". The United States Group Network first group buying mode into China, and quickly jumped red. It is reported that the United States Group Network in Groupon based on the characteristics of Chinese users to do a lot of innovation, for example: Groupon only offers a single commodity per day, but Chinese users prefer a rich variety of information, the United States Group Network took the lead from the "one mission" to the "a" a "more group", attracting more consumers to participate in group buying. At present, nearly 50 million users through the United States network to buy food, beauty salons, fitness, film and other local services, purchase price is equivalent to 30 percent-50 percent of the original value, well received by consumers. Cheap price is the biggest motivation for users to participate in group buying, as long as the real benefits, users will produce word-of-mouth spread, attract more new users to participate in group buying. It is reported that the United States 70% of new users of the network by the old user Word-of-mouth spread. Consumers come to the United States, not only hope to be able to buy cheap, but also hope to be rich in the group purchase project, the United States network of more than 1500 sales staff across the country, undertook for consumers "fine select" Merchant's responsibilities. The essence of the sales talent Group buys, is the merchant uses the platform which the purchase website provides to attract the consumer. Therefore, with the merchant to establish a mutual win partnership is the key to the success of group buying site. The United States Group Network in nearly hundred established a branch office, more than 1500 sales staff. Such a large sales team, the United States Group Network only a year's time to build and perfect, for the success of the network of the United States has laid a solid foundation. In October 2011, Canga Wei, vice president of Alibaba, joined the United States to serve as COO. Alibaba in the sales system of the construction of a successful experience, Canga Wei to join the United States sales system to improve the integrity played an important role. It is reported that the United States Group Network sales team fromInsurance, real estate, fast sales and other fields, in the collection of the length of the group at the same time the United States network attaches great importance to the sales team training. At present, the United States network for sales personnel have a very systematic training, and improve the management system, from the sales staff to promote management personnel. The United States Group Network for the sales staff to provide a favorable treatment and development of space, as the company's overall performance is good, its sales staff income in the industry to maintain the lead. According to the group's internal staff, many of the outstanding salespeople have been paid more than other departments of the director, Vice president. Attractive treatment attracts the outstanding sales talent in various fields, many from the traditional enterprises such as Procter and Gamble, Pepsi and so on, as well as the sales talents of famous Internet enterprises such as Alibaba and Baidu, have joined the American regiment. "Fast brand" from the 0 start, to cover the domestic major cities, annual sales of 5.5 billion well-known consumer brands, the United States network less than 3 years, is a veritable "fast brand." It is reported that the United States network is the only did not do outdoor advertising large-scale group purchase site, its users mainly from online advertising and old users of Word-of-mouth spread. American Mission Network CEO Wang that in the Internet era, the form of advertising has undergone qualitative changes, in the past is mainly broadcast advertising, in the Internet era, especially micro-bo, SNS popular situation, the user's Word-of-mouth transmission is the most effective "advertising." A satisfying shopping experience is much more effective than broadcast advertising because, in the context of information excesses, people are more likely to believe in sharing among friends. Group purchase itself is cheap, as long as the service is guaranteed, users can easily generate Word-of-mouth communication. The core of "American group mode" is to use Internet technology to change the service industry, let people enjoy high quality life with low price. In order to ensure that consumers in the case of low prices to be satisfied with the service, the United States Group Network pioneered the "at any time" function, as long as users feel dissatisfied in the process of consumption, the United States network will refund users. At the same time, in order to ensure that the merchant does not discriminate against group purchase users, the group network sales team in the communication process with the merchant, instill the "consumer first" values, and the merchant's service personnel training. It is reported that the United States network sales staff in their respective areas of responsibility, have become the corresponding experts, such as catering industry sales staff, not only have the knowledge of marketing, and even for the merchant design meal package, by the merchant's praise. Through close cooperation with merchants, the "consumer satisfaction" of the United States Group Network has been in the group buying industry to maintain a leading position. In addition, the United States Group network or group buying industry, the strongest technical strength of the company, providing consumers with a safe and stable consumer platform. It is reported that the United States Network page opening speed, payment security and stability in the industry in a leading position. In addition, the United States Network of technical departments for the cooperative merchants developed a management system, the merchant inquires the data, the knot is very convenient. At present, there are 200,000 domestic businesses and the United States Group Network established a cooperative relationship, the data in the industry ahead. As high-quality merchants have settled into the United States, the rich category for consumers to provide more space for choice, now "visit the United States" has become the urban white-collar popular lifestyle.