platform to bring effect of marketing easy car Network won the media awards

Recently, sponsored by Dcci China Internet Interactive Marketing Festival Adworld2013 Interactive Marketing World 9th in Beijing. Mr. Li bin, Chairman and CEO of Yi Che Company, was selected as "the 2012 AD100 China Network Advertising Hundred Man of the year"; Easy Car Network also won the Adworld won 2012 Gold won the annual China Internet Market leading auto website Award, which is also easy car four consecutive years to win the award. As the largest automotive Internet company in the country, the first in the United States NYSE listed car Internet company, easy car company in marketing has been a real, innovative, its open platform strategy has been leading the industry's latest trends and trends. AD100 China Network Advertising hundred People's list, in order to choose this year's Chinese Internet advertising field, in the marketing concept, marketing methods, marketing effects and other aspects to make innovative changes for the industry to make outstanding contributions to the hundred industry leaders. and Adworld won 7th Annual Gold win Sales award, is Taiwan jointly held Greater China's most influential and participation in the Interactive Marketing awards, by Taiwan Special judges, professional judges and expert judges jointly nominated, three rounds of selection after the review produced. Easy Car company Li Bin and car network because of the new media marketing in the exploration, innovation and efforts, again this year the most weighty two awards into the bag. Among them, the far-reaching impact on the industry is undoubtedly its innovation on the open platform. It is understood that, based on the long-term research on the automotive Internet, the Chairman and CEO of Easy car company Li bin found the special law of the automobile industry: The difference between car sales and other goods sales is that the car buyers are not directly traded with carmakers, but with dotted car dealers. At the same time, although the number of car manufacturers is limited, the number of car media is huge, so if a home to do, the effect is very low. Based on this, both consumers and automobile manufacturers need a platform media. This platform is diverse and open, and can host the overall needs of users and vendors. Based on such judgments and industrial laws, Li bin led the easy car to open a mammoth, far-reaching platform strategy. At present, this strategy has demonstrated the initial power. The platform of the easy car includes two levels, one is the platform of the easy car itself: including the "four-one"-the largest new car shopping cart network, second-hand car information platform Amoy Car network, focusing on the automotive industry Network marketing and customer relationship management solutions Isi and Network marketing full case service agents innovative interaction. Second, easy to open platform: easy car and Baidu set up a strategic cooperative relationship, and Tencent, NetEase and so on, but also established a cooperation; easy car or automotive Internet field to join the UMA organization, UMA as China's high-end digital audience marketing Alliance, Committed to the platform through the operation of the vertical industry to strengthen the horizontal communication between the top enterprises, and relying on innovative technology, to give the audience more accurate information, create win situation. The platform brings the promotion of marketing effectiveness and the promotion of marketing efficiency. AccordingThird-party data, easy Car net quarterly impact to 32 million have the intention of the recent purchase of users. The number of dealers in cooperation, as of the end of 2012, and car cooperation and dealer customers reached 19,000. Because the Chinese car website has too many not the commercial value access user, causes the marketing effect to be greatly reduced. Therefore, the platform of the easy to value, not only is a kind of mutual win, but also its leading industry's core competitive advantage.