Online Marketing

Recently, the domestic import of red wine, the absolute leader of the wine US network continued to carry out Word-of-mouth marketing, the introduction of the "Year-End discount season • Net pick up cheap" preferential activities, that is, the same category of goods per week, enjoy the entire network 88 percent days, the expiration of the original price, and the entire network designated types of wine, wine, gift box all participate in activities, Activities start from November 1 to November 30. Among them, the weekly one is the whole net dry red, the second is the whole net dry white, weekly three is whole net peach, every Thursday is the whole net sweet white, every Friday is the whole net sparkling wine, every Saturday is the whole net wine, every Sunday is the whole net liquor wine, each is enjoyed separately ...

In recent years, online advertising has become more and more investment, 2009 China's Internet advertising revenue is 20.6 billion, 2010 this data reached 30 billion of the figure, basically the overall growth rate of 46%, according to the relevant agencies statistics, 2010 China's network advertising market size of 35.49 billion yuan, 71% increase than 2009, and 2011 China's network advertising market size of 51.19 billion. Over the past few years the scale of network advertising to move forward, more and more embodies the network advertising market prosperity. Then in such a prosperous market development process, the network advertisement ...

CNNIC's latest report shows that in the first half of 2011, mobile Internet users were 318 million, an increase of 14.94 million people in 2010, China's microblogging users also grew rapidly, has grown from 63.11 million to 195 million, a half year increase of 208.9%.　　Mobile Internet is showing a burst of growth, a computer + mobile internet era has come, and the birth of a series of popular innovative microblogging applications. Because of the coexistence of mobile Internet and traditional internet, enterprises need a kind of ability to cross these two kinds of markets, realize synchronous operation and differentiation.

"Chong 100" by the "internet thinking" of the East Wind, Huang Taigi pancake famous. Its heavy marketing light taste, of course, caused the traditional food industry criticism. The author Zhaoxiangyang A detailed analysis of the views of the Huang Taigi model, although it does not give a conclusion, but through the statements of all sides, help us to understand the traditional enterprises in the Internet process of various contradictions. Sometime in 2013, a pancake shop called Huang Taigi quickly became popular on the internet. Unlike the traditional catering chain Enterprises, Huang Taigi has not put a lot of advertising in the media, nor by virtue of ...

July 4 News, digital marketing expert Edersch (adsage) today officially launched the Sina Weibo marketing analysis platform-Si-chi Weibo (Weibosage), designed to provide corporate brand customers with a comprehensive social media marketing solutions. This is the first domestic social media marketing analysis platform products, si-chi Weibo will also promote the social process of the brand. It is reported that Si-Chi Weibo is the first integrated implementation, operations, data collection, data management, data analysis of the integration tool platform. With multiple account synchronization management unique features, operators can be published on the Sina platform Bo ...

"I keep bathing, where is the greasy sister?" Believe that a lot of people who have seen the domestic video website patch ads will know this makes people laugh and cry stem. It was "I keep looking, where is your world?" and the result is that the sound of goose bumps and uninteresting ads become "classics" in the page-tour ads. In the previous days when talking about the browser and Youku video site disputes, a focus is on the page ads for advertising, it is due to many of the domestic video site ads for the content of the page, and the quality of advertising is poor, only to cause the video website station ...

Have you ever used a five or six-second motion picture or short video to attract customers? How did you do that? In fact, businessmen have relied on Vine to come up with a number of creative and interesting ideas to deal with the above problems. The vine, which is part of Twitter's mobile apps, has been on a roll since its release a year ago. While many speculate that social networks will be eliminated by the advent of Instagram video, the truth is that vine essentially extends the function of social networking and provides a unique experience to further demonstrate that it is not ...

In social media, brands are always eager to get more people to praise or participate in their activities. When your fans express their concern and support, do you want to be grateful for their actions? However, looking around, in the domestic several social platforms, can see the fans to express gratitude is simply forwarding @ friends that have the opportunity to win. I have a bright front is always full of frustrations, such as the exercise book in the release after the detention, on the micro-blog shouting to 3 million fans and one by one hugs, to watch the fans of his never abandon. But most of the time we do the activities of the brand to ...

March 8, Malaysia Airlines aircraft incident became the focus of national and public opinion, and the media chairman and chief executive officer of Jiangnan Spring, but in micro Bo on the tone and slightly gloating attitude, by the loss of the Union of the incident for Yongan Insurance marketing, consumer disaster, suddenly become netizens abuse and condemnation of the object. March 8, the Malaysian Airlines aircraft incident became a national and public attention focus, has been pulling the hearts of the people, waiting for the results, but also hope that a miracle occurred, small series is also a day in the brush news spent. And the media chairman and chief executive officer of the Jiangnan spring, but ...

The main battlefield of innovation is migrating from line to line, brand marketing is bound to happen many changes.　　For advertisers, it is important to understand the entire behavior and mentality of consumers in the mobile age before embracing dazzling innovations.　　Tony | The article for the brand, this is a full of changes in the era, new technologies emerge endlessly, then which technology is the brand owners should be urgent concern? From the perspective of "experiential marketing", the progress of technology for marketing should be more excellent user experience. And among all the new technologies, the most valuable to marketing ...

A new media is born, people are always quietly watching its development, when the development of this technology is more mature, people began to thirst to learn it, use it, and even generate commercial profits. The Internet is no exception, and so is Internet video.　　A few years ago, people have been accustomed to watching some online video on the internet, but for how to use the network video, the industry has been in the ignorant stage of exploration. This newspaper reporter Xu Sanghui share Media founder and CEO Jianglan November 2010, CCTV quietly launched two video sites, located in the online live "love cloth ...

A new media is born, people are always quietly watching its development, when the development of this technology is more mature, people began to thirst to learn it, use it, and even generate commercial profits. The Internet is no exception, and so is Internet video.　　　　A few years ago, people have been accustomed to watching some online video on the internet, but for how to use the network video, the industry has been in the ignorant stage of exploration. Share Media founder and CEO Jianglan November 2010, CCTV quietly launched two video sites, located in the online Live "Love Cuckoo" and positioning in the sharing of flat ...

Today, more and more enterprises began to pay attention to micro-blog marketing, and in more than one platform opened the account, some even developed a detailed operation strategy, add powder, content media, large forwarding, event hype, activity forwarding become the current micro-BO marketing business practices. But the vast majority of enterprises only pay attention to the number of fans, comments, forwarding number of these surface data, lack of in-depth interaction with the target audience, enterprises are more and more confused: Fans rose will fall, the fan's active degree is lower, high forwarding volume low conversion rate. How should enterprises do microblogging marketing? Brand on Social≠s ...

At the end of 2011, China's fastest-growing Internet industry was particularly powerful. or by holiday promotions, or hot in the festival promotions, such as Singles Day, double 12 festivals, have become a hot-selling "festival" topic. With the advent of Christmas and New Year's Day, the internet has been brewing a new round of "online festival marketing." As a well-known classified information site 58 with the city, has also been involved in the colorful "two-day" topic. Business to prepare for the "holiday economy" It is understood that, compared to previous years, the most different this year, the annual year-end Amoy season will also be with the blessing of Christmas and ...

November 18, 2011, Iris Sixth Annual Summit Shanghai Stop Curtain, easy interoperability by virtue of its "Hananiah wine-quality from the ecological" case won the "Best online Advertising Creative award." 　　Easy interoperability Chief operating officer Guo Zhiming more "tailored to open up to the audience as the center of the new marketing approach" as the title, interpretation of the audience marketing era of "new marketing" logic. Since 2006, the group has awarded awards to the outstanding companies of the year in its annual industry meetings, and has commended the industry for its exemplary efforts to promote the health, rapid and orderly performance of the whole industry by example.

Donews November 21 News shortly before, Storm company released the "Storm Audio (Micro-BO) 5" landmark products, its left Eye key optimization function caused users attention, but soon there will be users to the storm audio and video companies to fight, why the user will be on the storm company's new products have such a big objection to it?　　The reporter has carried on the thorough investigation to this. The left eye key only supports online video after the Storm 5 was released, users found that the storm's left eye key only optimizes online video, while users play local files without any improvement, users ...

From 4 years ago into the Chinese market century brand, to now cumulative sales breakthrough 600,000 mainstream brands, SVW Skoda out of a high-speed and stable growth trajectory. One of the most competitive brands in China's auto market, its product and brand culture of heritage and innovation work, following the fashion dynamic model Fabia Crystal to enable the "Dolphin Princess" Jane Zhang as the spokesperson, but also with the world's first real-name System professional car question and answer website-car Ask the network to promote the brand and products, I have to say that SVW has a better grasp of precision marketing. In spite of entering ...

37 hours sold out of 400,000 millet mobile phone (micro-blog); products listed only one week, Morgan Stanley was rated as the nineth largest mobile phone brand, the first domestic brand; it is expected that 2012 sales will reach 5 billion yuan ... 　　In the face of such gratifying achievements, millet technology (micro-Bo) founder of Lei (Micro-bo) in the interview with the reporter, but said, in the next 3-5 years, Millet Company's most concerned about the user and user experience, not pay attention to profitability. Entrepreneurship, the genesis of 40-year-old two times not too late Reporter: You and seek Baijun founded Jinshan, 2007 Jinshan ...

With the rise of internet shopping, the home grid market has also ushered in a period of unprecedented prosperity, while the home grid market competition has entered the white-hot stage, Gome (micro-bo) Innovative marketing model caused the uproar in the home appliance market.　　In the first half of 2011, at the same time, the business expansion of the general shopping website, some vertical, personalized boutique shopping site has ushered in a new development opportunities, service providers in the new market areas continue to open up, and constantly increase market capacity. Vertical electric operators are facing increasingly homogeneous price competition, in limited areas and limited market space, want in a number of ...

Internet event Marketing has moved from the field of electrical business to video.　　September 14, Le Video Network (300104,SZ) issued a notice of suspension, and this announcement was "accidentally" caused by a variety of speculation in the industry, and even its rival Sohu video and PPS involved-industry rumors will buy Sohu video and PPS. Yesterday (September 18), Sohu Video on the "Daily economic news" reporter said, le video network without permission to use the relevant elements of Sohu sohu.letv.com, Sohu Video Law department has completed the relevant law in Friday ...