Intelligent Precision Marketing for advertisers to save up to 50% of the cost

In recent years, online advertising has become more and more investment, 2009 China's Internet advertising revenue is 20.6 billion, 2010 this data reached 30 billion of the figure, basically the overall growth rate of 46%, according to the relevant agencies statistics, 2010 China's network advertising market size of 35.49 billion yuan, 71% increase than 2009, and 2011 China's network advertising market size of 51.19 billion. Over the past few years the scale of network advertising to move forward, more and more embodies the network advertising market prosperity. Then in such a prosperous market development process, the network advertisement input and the output effect evaluation becomes more and more important. In the face of these increasingly concerned problems, network advertising service providers have put forward their own solutions, the recent domestic well-known network marketing organizations, a good communication CEO Wangli said: The emergence of precision ads to advertisers to solve the problem of advertising, intelligent precision Marketing in the appearance of advertising effect on the basis of optimization, Reduce the cost of advertising investment, or in the same advertising costs on the basis of investment, produced a better effect, simply said that the advertisers save money! Today more and more advertisers are tired of the traditional "advertising" behind the difficult to assess the effectiveness of the ads, so their demand for precision is becoming more and more intense. But the traditional form of advertising is clearly not enough to satisfy advertisers more and more realistic appetite: they want to make it clear that they smashed into the huge advertising fee of every penny, is not very accurate to their hearts of the potential customer groups, and achieved high efficiency in the dissemination of the effect. Thus, a new generation of precision advertising marketing based on "crowd-oriented" technology is available: target consumers are targeted by tracking the cookie technology at each computer terminal. For example: You are a sports enthusiast, when you are accustomed to travel between the major categories of sports sites, you may have been labeled "sports", the next time you turn on the computer, a Adidas sneakers window ads inadvertently appear in front of you. Wangli said: The next step in precision advertising is the Intelligent Network marketing, it will precision of the appeal to the individual as the unit of calculation. For example: A business with a customer service is a well-known domestic anti-virus software company, through the Intelligent Network marketing services for customers tailored a variety of network marketing plans, on the basis of precision advertising services, to increase the audience two times Analysis Services, network planning services, media Analysis Services, such as a variety of network marketing means, So that customers in the same advertising costs on the basis of the harvest doubled the advertising effect, can be said to the advertisers save 50% of the advertising costs, and for the next advertising services stored a large number of basic data. The effect of this intelligent network marketing is really amazing. Wangli also said: "This intelligent network marketing means will be more and more for the various industries customer service, the company hopes that through this marketing method, the customer's advertising cost to the lowest, but for more customers to create higher value, so as to win the customer's high degree of satisfaction." This is the company unanimously followed the "one low two high" guideline: "Low into, high value, high degree of satisfaction. Then "What is the next step in intelligent network marketing?" "may be the next topic of discussion in the industry, however, in any case, the development of the network advertising industry is increasingly rapid, network advertising service providers to study and solve a lot of issues, the reporter also from the industry analyst to understand: economic benefits of saving or become customers choose the most critical choice of advertising service providers.