Easy exchange: Audience marketing will target audiences sweep

November 29, 2011, the "successful Marketing" magazine, sponsored by the First China Innovation Marketing Summit opened in Beijing, leisurely Exchange COO Guo Zhiming attended the summit and served as on-site interactive guests, presided over "who socialization?" --How to attract consumers ' participation in the context of social media, and to discuss with the guests in the new media situation, how the brand owners and consumers to form effective interaction and other hot issues, to help the brand owner to find the social media under the brand marketing way. At the meeting, easy to exchange more pick "2011 Best Innovative Marketing Service organization" award, with the "audience interest as the center" concept to help the brand will target audience "sweep", the effective conversion of advertising. Easy interoperability Chief operating Officer Guo Zhiming Easy Interoperability Since the inception of the establishment of the "Technology + data" of the two-track development model, with technology as the core, the establishment of their own search engine, SVM technology and cloud computing technology, and to achieve the principle of interest attributes classified management. In the area of data accumulation, the current leisurely exchange has accumulated 309,111,457 of the live audience data available for business (data statistics Time: 2011/11/26), covering more than 60% of Chinese netizens. In May this year, the first to propose a forward-looking "Chinese audience Network" concept in the industry, that is, to break through the media attributes, directly to the target audience, and the use of 4 core products: Audience Insight engine, audience precision marketing, audience monitoring system and audience data management on the target audience on a one-to-one "audience marketing", To help advertisers avoid waste of resources at the same time, realize the maximization of advertising value. Easy interoperability with "technology" to create a comprehensive coverage of the "audience" of the huge database, the future will also be the application of data mining deeper, such as: to join the audience's demographic attributes, life track, consumption habits and other content, so that the data more comprehensive, more scientific classification, so as to guide the overall marketing strategy formulation and implementation process. More importantly, easy interoperability adhere to create an open data platform, but will be determined to open this route, and more business partners, the depth of data platform to explore the value of the application, together to create a more sophisticated Chinese network advertising industry chain, which is easy to exchange the future "data grand."