Online Marketing

-Our correspondent Jinliang Morning News More and more enterprises began to pay attention to the impact of micro-Bo and value, there are more and more enterprises and entrepreneurs settled into the microblog.　　Enterprises focus on micro-blog marketing, is now a new topic of micro-Bo era, through Taobao or other platforms, spending money to buy fans have already appeared, and more enterprises began to look from the mere number of fans to transfer to the number of forwarding, comment on the effect, in order to enhance the real propaganda effect of enterprise behavior. Tens of thousands of yuan custody fee is only "legend", Sina Weibo micro Bo Business Enterprise Micro-Bo is still a large majority of enterprises, now ...

Gansu Flying Vision Tiancheng Culture Communication Co., Ltd. Managing director Kong April 8, 2011, by the "advertising market observation" and the Communication University of China BBI Brand Institute jointly sponsored the "New decade, the new forces-the Chinese advertising summit and the third Jin Yuan Award awards ceremony" held in Beijing Grand.　　In this Conference, the comprehensive exclusive agent Gansu TV station satellite TV and four ground channel of Gansu flying Vision Tiancheng Culture Communication Co., Ltd., managing director Kong won the "new decade of China's marketing and communications leading people award." Fly to Tiancheng Company in Kong and leadership of the executive team ...

Recently, let netizens racked their brains to guess "pink April Fool's Day video" was finally decrypted.　　People familiar with the situation denied all the previous events that the netizens believed were reliable, but some enterprises saw the marketing opportunity. "Pink April Fool's Day video" broadcast, many netizens began to wonder which is true or false. Previous marketing experts said this is an enterprise engaged in an April Fool's marketing, so netizens will direct the truth directly to the product appears "splash-ink to send the phone," and look forward to the final announcement of the event.　　But through interviews with relevant people, they have not held "splash-ink to send mobile phone" activities. But, out of the net ...

Does an Internet advertisement get 1 million point hit rate to mean that achieves the marketing effect?　　Recently, the 2011 Effective Marketing Competition (Mindaward), sponsored by Tencent, has completed the collection of all works.　　According to the contest jury, a work can reflect its marketing value, PV (user access), UV (terminal access) is no longer a single indicator, need to consider more accurate consumption conversion rate. Tencent introduced that the contest's entries are from the previous year in the Tencent platform to achieve good results in online marketing classic cases, the jury from the 4 a agency, media ...

Wet marketing, is the humanized marketing. China has always been a wet country-a country that attaches great importance to the United States.　　Although "wet marketing" is passed from the United States, but the first wet marketing in China.　　According to my "Textual research", China's first wet marketing case, dating back to 2,500 years ago, occurred in Zhou Jingwan 31 years, Gou seven years in office one afternoon. According to the 81st of the Eastern Zhou Nationality records, fan Li went to the country's capital suburbs, Chinese people lined greeted.　　Traffic congestion was caused by the lack of temporary traffic control measures. Fan Li Brainwave, turn the car, ...

Recently, a number of five-star hotels in Guangzhou have opened their own official micro-blog, with the V-word tag, but the number of fans is far from the difference, regardless of their strength of the gap, who can be in micro bo lit A, the test is a new type of marketing skills. The popularity of the hotel's microblog was early in the year, Greentree Inn economic Chain Hotel For example, a high-profile release of micro-blog address, and indicate what will be used, netizens can be He Yi, what kind of preferential activities will be introduced, one by one, a good clear micro-bo positioning and function. At first, I just stealthily the official blog to this point, and then there are some forwarding tours ...

This reporter Chen Junjun in 1024 Interactive Marketing Consulting Co., Ltd. (hereinafter called 1024) of the office, stacked hill-like wireless router products.　　1024 do not sell routers, but use these routers to provide customers with the latest business model-to help companies build digital marketing platform (consumer and B2C2C) and operate. "Previously we provide customers with only the brand, products and services to promote, and now the marketing needs of customers more and more, so we want to transition." "1024 founder and CEO Child Purple Static to this newspaper reporter said, 1024 now do is ...

Ouyang Chang Lin Daily, Beijing April 13 (Xinhua reporter Yan Yan Song Senrui), Beijing, 2011, "The Global advertising Week," The Conference awards ceremony was held in China. Hunan Radio and television station Ouyang Chang Lin said in his speech, Hunan TV is from the resource-oriented media to value-oriented media, from a strong platform to the scarcity of platform transformation, become a unique value of entertainment marketing platform.　　The following is the full text: Distinguished leaders, the advertising industry, the business community, the media community friends, ladies and gentlemen, good evening! The spring of April exudes vigor, like me ...

In Business Treasure (002095), Oriental Wealth (300059) and other professional website operators listed, another industry website ——— "My Steel" network will also be listed in the Gem market, 100多名百万, tens rich will be born. 12th, the pioneering Board of the Commission passed the Shanghai Steel-linked Electronic Commerce Co., Ltd. (hereinafter referred to as "Shanghai Steel Union") of the starting application.　　In fact, the main business platform of Shanghai Steel Union is "my steel" net. Shanghai Steel Union nearly 3 years of operating income and profit growth significantly, 2008, 2009, 2 ...

Donews April 17 News good buy CEO Li Shubin 17th to participate in 2011 China (Jinjiang) Footwear Industry E-commerce Summit after the media said, good music to buy 2010 marketing spending more than 20 million yuan, 2011 budget more than 100 million yuan, most of them for advertising,　　Money comes mainly from selling profits, rather than "burning" investors ' money. Good music to buy in mid-March to complete the C round of 60 million U.S. dollars financing, the current daily orders 4000 to 5000 single, peak over million, January 2011 turnover of more than 350 ...

"Sadie Network" Autumn October is a harvest season, but also a suitable outdoor season, the only insufficient air is too dry, hindered the vast majority of women's taste of beauty.　　In this season, the vast majority of MM should be more than other times to spend more attention to care for skin, choose better cosmetics, but expensive prices so that most of the beauty of women deterred. In order to let the user harvest a beautiful autumn, sharp insight into consumer demand Mickey Net launched yesterday, "I am a small loach · I will be a sample of the Emich network" activities, to provide users with a number of international first-line cosmetics brand ...

"Sadie Network Message" August 16 news, le TV super TV Fire! This is a TV that is redefined by Internet mode; This is an inspirational film that records youth. The two seemingly unrelated, but in fact inseparable, both sides through mutual borrowing through cross-border marketing, to achieve the impact and economic benefits of a win, has been confused who borrowed the potential. In this traditional media decline, social media in the era of rampant, a single advertising has become nothing new, advertisers even if the cost of huge costs, can not achieve satisfactory results; hard push ...

This is not the internet age, but an era of mutual pinch. Baidu, Tencent, 360, Alibaba, Jinshan and so on. Chinese Internet industry's big family, these years, you come to me to the saliva war, is not lively, also became I this kind of internet lover's gossip joke. See these years of all kinds of scold war, suddenly feel that these high on the big company, on the Internet, all kinds of behavior, simply with the aunt swear in the same vein. Aunt swear most originated from the foresight, and then is innuendo, then another ten, and finally is out of thin. Scold tired to rest for a while, drink saliva run throat wait for the next round. ...

The China Mobile Internet market was 54.97 billion yuan in 2012, an increase of 96.4%, and a rapid growth in the mobile internet market, according to the report. Among them, mobile marketing, mobile shopping, mobile games and other subdivision areas have been greatly increased, has become the mobile Internet rapid growth of the subdivision area. As a veteran of the mobile advertising industry and an explorer in mobile products, Cao Tong, the CEO of the media, told reporters in an interview after the Spring Festival holiday that he interpreted the prospects of the mobile marketing industry. Among them, Cao Tong talked about his understanding of the 2013 about the six trends in mobile marketing ...

Open e-mail, in the face of many titles as "Open year low price promotions", "Ultra-low discount" marketing mail, most people will "sneer", and will not specifically point to open mail view. And recently, a label titled "You Leave, feel no longer love" mail but attracted a lot of people's eyeballs, triggered a number of netizens on the micro-blog discussion, known as "the most Meng" marketing mail. "Out of curiosity, point open a look, originally is the United States Regiment NET sends the mail, really coquettish and not lose the literature and art, the literature and the temptation, the temptation is not yet small fresh." "This is the microblog called" Green Jade White Pond "netizens to the United States Group Network ...

Image: Travelzoo website Tangwenzhi A company that provides travel advisory services, can it succeed simply by pushing Ane-mail to its members every week and insisting on doing business more than 10 years ago, Web 1.0? Travelzoo has proved, at least, that the company was listed on Nasdaq in 2002 and then broke the 80 times-fold record of ebay's 2004-year earnings. As of March 31 this year, Travelzoo first quarter financial income reached 42.2 million U.S. dollars, an increase of 7%, net profit of 56 ...

Today, the Internet has become the second largest media, after television. But the challenge of the Internet display advertisement is increasing, which directly promote the advertisers and the media in the blue Ocean of content marketing. "The media revenue is usually made up of hard advertising and content, in recent years, the proportion of content marketing has gradually increased, in some media accounted for nearly 20%, and the hard wide relative accounted for a decline." Recently, Chi Jiren, general manager of Phoenix National Marketing Center in the industry meeting, said so. In this February, the American Interactive Advertising Agency (theinteractiveadvertising).

Sina Science and technology news Beijing time of May 17, according to the Network Qin (NYSE:NQ) Wednesday released the first quarter of fiscal year 2013 results, the Network Qin on March 21, 2013 to 89,000 U.S. dollars in cash and 2,828,511 common shares (equivalent to 565,700 shares of the United States Depository shares) Completed a 51% equity takeover of Beijing Sail Yue Information Technology Co., Ltd., which is a mobile internet advertising integration and marketing solutions provider. (Li Ming)

The last period of the South have launched a "cock silk app" How to do products heated discussion. However, in addition to doing good products, cock Silk app entrepreneurs also need to from marketing, promotion, follow-up services to do homework, let the bouquet out of the deep alley. In this issue, we will continue to focus on how to do the marketing promotion of the social Hand tour. In the South all reporters interviewed cock silk app entrepreneurs, third party operators and investors, and so on, do pre-installed seems to be quick to find users of the "evergreen" recruit, but the app to promote this year also has a bad new situation, such as based on Apple imessage ...

June 6, 2013, the 2013 sixth session of the International Creative Festival in the fashion capital Shanghai officially opened the curtain. 100 industry elites from all over the country gathered at the scene. China's first long video web site will be announced in November Gold to reward the global Creative Leaders Summit in-depth interpretation of the theme-multi-screen interactive entertainment integrated marketing, the four-screen interactive communication highlights sparked a lively discussion. At the same time, video marketing vice President Tan Jingying also as a special guest, an elegant cheongsam and the "Oriental Classic" theme of red carpet show matched. From the traditional media "content for the King", the internet media "End ..."