Daily average 10,000 calls Shanghai steel Lian Marketing mode exposure

In Business Treasure (002095), Oriental Wealth (300059) and other professional website operators listed, another industry website ——— "My Steel" network will also be listed in the Gem market, 100多名百万, tens rich will be born. 12th, the pioneering Board of the Commission passed the Shanghai Steel-linked Electronic Commerce Co., Ltd. (hereinafter referred to as "Shanghai Steel Union") of the starting application.　　In fact, the main business platform of Shanghai Steel Union is "my steel" net.　　Shanghai Steel Union nearly 3 years of operating income and profit growth is obvious, 2008, 2009, 2010 years operating income of 83.18 million yuan, 110 million yuan, 160 million yuan, the net profit is 13.88 million yuan, 19.32 million yuan, 26.79 million yuan respectively. The company's revenue comes mainly from three big chunks, one is "Member information Service fee", last year its revenue accounted for 36.27% of the total revenue of the company, the other is "web link revenue", last year, the operating income ratio of 40.14%; third, "Conference training Income", mainly admission fees and sponsorship fees, Last year's operating income accounted for 17.09%. These three major sources of income and business treasure, Oriental wealth is basically similar, are members of the bulk of income.　　In addition, the company has a small amount of consulting income. What's more, the company's sales model. The first step, cast a net to develop potential customers become registered customers. Shanghai Steel Union encourages business staff to actively develop member clients, and all business personnel have the task of developing registered members of unregistered clients. The company's business staff mainly to take the telephone marketing, the way of convening a meeting to promote and sell; In addition, the company also in Hangzhou, Ningbo, Nanjing, Wuxi, Wuhan, Guangzhou, Qingdao, Jinan, Tianjin and other cities stationed business personnel, mainly to take the form of door-to-door visit to market development and customer service, The main target is the local not registered customers and more than two months without continuous service records of the original members.　　As of December 31 last year, the company's foreign business personnel amounted to 100 people, last year door-to-door visits more than 15,000 customers, an average of two days per person visit a customer. The second step is to develop a registered free member to become a registered fee member. For registered customers, the Company Sales division full-time responsible for the registration of free members to carry out marketing work, and actively guide the free registration of members to change fees. At present, Shanghai Steel Joint Sales Division full-time sales staff of 64 people, the scope of business covering Shanghai, Jiangsu and Zhejiang, Lu Hui, South, south, north, northeast, Northwest 8 regions, mainly in the sale of telemarketing, customer visits, meetings and other ways to promote the market.　　Last year, the sales division of the company made a total of 3.5 million telephone calls, more than 3.6 million minutes, on average, 10,000 calls a day. The third step is to find ways to upgrade the registered fee members. Once become a registered fee member, Shanghai Steel Union will carry out the continuous service to the customer, including the renewal of the member, upgrade, and the provision of web link services, etc. by the various species Division responsible. The business personnel of the breed division need to have their products and marketHave a more comprehensive, in-depth, professional understanding, mainly through the daily collection of information, business recommendations, door-to-door visits and training and exhibition and other ways and activities with members to maintain long-term, effective communication, understanding and excavation of customer needs, and access to research centers, technology centers and other departments of support, to provide customers with a deeper level of service, the completion of customer renewals　　, service upgrades and so on.　　Shanghai Steel Joint proposed prospectus shows that the company last year 125,000 new members, including 9,024 new fees, registered members converted to fee membership of the conversion rate of 7.21%, the continuation rate of 96.64%. In a comprehensive way, Shanghai steel-linked marketing model and insurance marketing similar to the telephone marketing, to conference marketing, door-to-door marketing as a supplement. In the operation of the sea bombing tactics, at present, the company's business staff a total of 682 people, accounting for 84.72% of all employees.　　The company's technical staff is not too much, only 51 people, accounting for more than 6.34%. Professional is the root, marketing for the king, I hope that Shanghai steel marketing model to be listed on the site some inspiration.