Enterprises increasingly focus on micro-BO platform Marketing
Source: Internet
Author: User
-Our correspondent Jinliang Morning News More and more enterprises began to pay attention to the impact of micro-Bo and value, there are more and more enterprises and entrepreneurs settled into the microblog. Enterprises focus on micro-blog marketing, is now a new topic of micro-Bo era, through Taobao or other platforms, spending money to buy fans have already appeared, and more enterprises began to look from the mere number of fans to transfer to the number of forwarding, comment on the effect, in order to enhance the real propaganda effect of enterprise behavior. Tens of thousands of yuan custody fee is only "legend" "Sina Weibo micro Bo Business Enterprise is still large majority of enterprises, now large enterprises have many outsourced to professional marketing companies do micro-blog management, the monthly fee ranging from tens of thousands of to hundreds of thousands of. "The reporter found that on Weibo has always been such a statement." "Because many enterprises themselves are not good at doing network marketing, then why spend the effort to do this new marketing model, and may not be able to do well, so the task to the more professional people to do, this is the real resource integration utilization." A netizen named "Mimi Bear" commented on this when he forwarded the statement. So, is there a company willing to spend tens of thousands of to hundreds of thousands of yuan to maintain a corporate micro-blog? The reporter searched many network marketing kind of company, discovered this new business does not include the official service item. Hangzhou Poly Information Technology Co., Ltd. is a company specializing in network marketing enterprises, in charge of the Zhejiang region Wu manager told reporters to help some Taobao shop to do network marketing and planning, this kind of service will be more, and specifically for the Enterprise micro-BO marketing has not. "Management Enterprise Weibo, is a network marketing reorganization services in a small project, but did not separate project, because the enterprise can not open a micro-blog and spend the money alone." The other side said, as for the price can not reach tens of thousands of dollars per month. Some companies pay people to forward Weibo. In addition, the reporter found in the interview, although to help manage the enterprise micro-bo difficult to find, but forwarding enterprises micro-BO can make money, but a lot. There is a website called "Micro-communication", claiming to be China's largest microblogging marketing platform, doing business micro-blogging business. Reporters on the website that the network will often publish some paid information, such as to help a company to forward a message type of micro-blog, you can get a commission. There is a web game microblogging, enterprises on a reward of 4000 yuan for users to forward, each can only be forwarded once. And each person's commission will be based on the number of fans of their microblog, such as 50 to 100 fans, forwarding a commission of 3 cents, fans 1001 to 2000 people, Forwarding a commission of 1.4 yuan, the number of fans 10001 to 20000 people are 8 yuan, the highest one is the number of fans 400,000 more than forwarding is 100 yuan. It is said that many netizens have earned thousands of commissions through the website. "Micro-spread" website director Zhang Zhenpo said, to release the reward information are some small enterprises, and the main site to the enterprise to charge a certain fee to maintain expenditure.
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