Cross-border marketing from the view of the Super TV and the "Little Times"

"Sadie Network Message" August 16 news, le TV super TV Fire! This is a TV that is redefined by Internet mode; This is an inspirational film that records youth. The two seemingly unrelated, but in fact inseparable, both sides through mutual borrowing through cross-border marketing, to achieve the impact and economic benefits of a win, has been confused who borrowed the potential. In this traditional media decline, social media rampant in the era, a single advertising has become nothing new, advertisers even if the cost of huge costs, can not achieve satisfactory results; hard to sell, so that consumers and users dislike and resistance. Want to let users know, not necessarily must rely on thousands of times to inform, want to let users buy, also not necessarily need to break the head of the promotion. Cross-border resource integration has become the secret to the success of the video Super TV. Super TV and "The Small time": brand propaganda mutual borrowing power "the small time" the movie releases the square music film and the music video TV is The brothers company, both sides formed the strategic alliance in the beginning. Le video tv not only in the "Small Time" show in the film studio placement ads, but also with the "Small time" joint "see" small age 2, Super TV pay "cross-border marketing activities." On the one hand, the video super TV access to the "small time" 546 studios, more than 60,000 inverted position patch ads, but also a strong win "small time 2" cinema patches, in its various promotional line also actively implanted in the film elements. On the other hand, the second day of "The Little Times 2", "Watch The Little Times 2", the Super TV bill "activity started." Before August 18, just take more than 2 "small time 2" movie ticket stub and bask in the microblog, at the same time @ "music video tv" and "small film era", you can get the Le View mall's 100 yuan vouchers securities, for the purchase of the Super TV, video box and all accessories, including all products. The event was passed through the video network (300104, stock bar) PC-side, mobile end and music video TV, music and video pictures and other brothers company's media platform, as well as micro-blog, forum and other social marketing tools spread out online, and the country's 500 cinemas, the first line of position, will also be a wide range of publicity for this event. With the aggressively of "the small time", the market concern of super TV continues to heat up. Since July, the two super TV companies have been listed, 10,000 living room TV X60 and 10,000 bedroom TV S40 successively sold out. Due to the sales of hot, video super TV delivery cycle from the previous "two weeks after delivery" extended to "three weeks after delivery." And for the film "Small Time 2" held "Super TV to pay" activities, was the vast number of fans hailed as "happy to see good benefits." With the Super TV hot, "small time" at the box office all the way red: First row 46.55%, refresh 2D row film record, but also more than the first day of the domestic film row record retention "West swim Drop Demon article (3D)" (40.34%) 6%. "Small Time 2" in the Tanabata box-office breakthrough 200 million yuan, plus "small time 1", two films to the box office about 700 million yuan. The "Small Time" series film and the video super TV's mutual borrowing is a kind of trans-boundaryMarketing, whether to "small time 2" or to the music, are a diversion process, two equally popular brands bundled together, resulting in a huge market reaction. Super TV and BMW Mini: brand-blending to promote Super TV is a luxury, because its hardware configuration, but also because of its LETVUI system, its LeTV store application market, and the BMW Mini brand brings people not only high-end atmosphere of the car, but also a life attitude. Super TV and car, the common quality of the brand to achieve a total win. The first television super TV X60 has just sold out, the BMW Mini brand has reached a partnership with the Super TV 15 seconds to launch ads, this is the first single brand of super TV ads, the BMW Mini brand has become the first Super TV advertisers. In addition, Le View TV is also in the Super TV for the BMW Mini brand tailored app function module, and into the music as the domestic first intelligent TV application Market LeTV store, consumers can enjoy the Super TV BMW Mini brand of all kinds of wonderful video, including boot ads in the Mini Paceman City Micro travel documentary "Micro Travel World". BMW Mini brand related videos will also be through the video network mobile phones, PCs, pad and other terminals for joint promotion, the realization of multiple-screen linkage video integrated marketing. Super TV and stars: promoting the influence of each other Super TV is not only a TV product, but an active choice of life style. Super TV from the date of birth, has been the attention and support of many stars. Even a star has become a super TV users, their use of the Super TV is quite high-end, atmosphere, international fan son, will also play a leading role for ordinary consumers. and Super TV, but also for the star to create a most cutting-edge, the most potential impact of the platform. May 7 Super TV once released, it caused the attention of many stars, music as CEO Jia Yue Pavilion released Super TV Weibo, Zhao Wei, Dan, Wu, Plume, Huang, Xiaolu, Du Haitao, Li, such as hundreds of stars forward. With the arrival of Super TV, Fan Bingbing, Jiane, Zhang, Hu Haiquan, Li, Liu Jianhong, Li-Xiang and other entertainment and sports stars have become Super TV users. With "I am a Singer" a shot and red singer Huang on the micro-blog and Super TV X60 photo, and call "super cool", Feng after receiving the Super TV also in Sina micro-blog: "The latest music video Super TV finally home!" There's my personal song and TV Center! In this case, this year's Super Tour DVD will also be put in a great! "The stars generally believe that both the showbiz and the sports circle need to be present on the big screen TV, they want to see their works and performance through Super TV, constantly upgrade themselves and surpass themselves." Super TV also for Feng, Zhao Wei, Fan Bingbing and other stars to create personal TV star, with the increase in the volume of Super TV, here will also become starsA heavyweight platform for displaying personal work and promoting its brand influence.