China-style wet marketing

Wet marketing, is the humanized marketing. China has always been a wet country-a country that attaches great importance to the United States.　　Although "wet marketing" is passed from the United States, but the first wet marketing in China.　　According to my "Textual research", China's first wet marketing case, dating back to 2,500 years ago, occurred in Zhou Jingwan 31 years, Gou seven years in office one afternoon. According to the 81st of the Eastern Zhou Nationality records, fan Li went to the country's capital suburbs, Chinese people lined greeted.　　Traffic congestion was caused by the lack of temporary traffic control measures. Fan Li Brainwave, turn the car, find a place with a red mansion, let Shi Xi live under. Message: "To see the beauty, first lose money." "(Just pay a penny before you can see the beauty)."　　This is the first wet marketing in Chinese history. The wet marketing is well-organized. The purpose of marketing is clear, to raise the fund for the revival of the Government through activities; marketing means simple, "set up a cabinet to collect money", like the World Expo, one person, one vote, queuing to visit; Good marketing experience, there was no television, in order to ensure the ratings, fan Li let Sistenzu floor, railing, like Tai Lai Hua pose. Historical records: "From the bottom of the look, floating in the fairy step is empty." "The marketing effect is amazing," the beauty left the countryside 3rd, the money is not counted, Treasuries in the country, to fill the state. "Fan Li This does not count, immediately embark on more astonishing wet marketing." Give a Xi Shi, change a country rise and fall. We all know what happened later. The more Wang Xi Shi to the husband, in exchange for the demise of Wu. About the wet marketing nature of the sale, the Tang Dynasty poet Rixiu had a clear understanding: "The more Wang there is shameful place, only to make Xi Shi Wu." A shy word, a earn word, the marketing of the emotional nature and the nature of the sale of the description. There are many historical assessments of the balance of financial balances in this wet marketing. Hu Fen said: "The king of the Kingdom to solve the poor, a beauty is more." Think that the king does not talk about cost accounting. On the contrary, Guimeng that, "King everything to the subjugation, not necessarily Xi Shi Sheng six palace."　　That Xi Shi is not worth so much.　　In any case, "only the beauty of beauty earned Wu", let us see what is powerful wet marketing.　　Up to the internet age, the Chinese people get wet marketing, because of genetic inheritance, quite handy, surpasses. such as CPS marketing, role-playing, fragmentation marketing, soul marketing, placement marketing, interactive marketing, Reverse marketing ...　　Many inventions are made in China. As one of the advocates of wet marketing, I do not want to sum up one by one of these wet marketing tactics invented, but want to talk about a little through things. As we talked before, the core of wet is the mind, which includes the basic characteristics of organic interconnection and heterogeneity; Further down, the further question is: the heart of this illusory things, how to incorporate the level of ordinary people management?　　If only the genius of fan Li can do wet marketing, then there is no universal commercial value. There are rules. From the practice of wet marketing in China, I vaguely feel that there are such a few, say for reference, not necessarily accurate: wet marketing and dry marketing, the first system with different rules, is "floating".　　The people of the more countries look up the pose of Xi Shi, "fluttering from the fairy step is Empty" ("Bu" "no"), you can explain this rule. Dry marketing by the rational control of the economic people, "fluttering" certainly is not good, that is not far from counting the wrong account.　　For wet marketing, "fluttering" is a very normal state, from the rational control to the process of emotional domination. "Drift" is mathematically the curve upward, the Economist calls it the demand curve upwards. It can be understood that the demand curve is drifting up and down. Popular talk is to catch up and kill fall, the more expensive the more buy.　　This is a violation of the rational state of economic people. People in general, is to be preoccupied. However, the practice of wet marketing shows that once the needs of human beings have transcended the homogenization stage of survival and development, in the stage of self-realization, they will no longer haggle over each other and follow their intuition.　　Then wet marketing can be useful. Where is the "floating" degree? Before the study, the author thinks that when people's disposable income is more than 60% of total income, emotional pricing will overwhelm rational pricing and become the dominant pricing model. Emotional pricing is "floating" pricing.　　It can be inferred that wet marketing is not applicable under any circumstances, it applies to high-end requirements, that is, people in the basic needs of homogenization are met, to the heterogeneity of self-realization needs arising from the needs. Wet marketing and dry marketing The second system has different rules, the control standards are different.　　Dry marketing is suitable for cost competition, so it emphasizes homogenization value standard; wet marketing is suitable for different competition, so it emphasizes the value standard of differentiation. To be tempted to say. For dry marketing, the interest ends in paying, as far as the depth of the people and shallow touched hearts, in the currency before the difference. For example, it does not require marketing to reach the customer's emotional, selfless, screaming degree, service to reach the standard, so you can use the homogenization of the quantity-price weighing the value of the size. But for wet marketing, the move to what extent, but there must be a similar quantity-price, but the control is emotional rather than rational control of the important standards, and vary. This quality control standard can be distinguished from high to low three kinds of wet marketing effect: The first state of mind, but also the highest state, is to meet the needs of self-realization (self-realization), to reach the peak experience, such as to achieve climax.　　The state of being in a channel, called "Cool" (flow), is cool and handsome. The people of more countries see Xi Shi, not only is "fluttering", but also reached the "Angel" quality control standards, floated to the sky, there is no higher than this. No wonder he was made to be five fans of three ways, so that he could not only open his wallet but also sell it.　　This is the most extreme effect that wet marketing has ever achieved. The second state of mind, is also the second realm, is to meet the needs of respect (esteem needs). Such aWet marketing, to make people feel in a variety of different situations have the strength, competent, full of confidence, can be independent, or have status, have prestige, be respected by others, trust and highly appraised. The third realm of Echocardiography, is also the minimum state, is to meet the needs of society (Social needs). Ling Weibo team has reached hundreds of people, the use of people need to love, belong to the feelings, and customers in micro-blog exchange, guide about the Eastern Air some of the public opinion.　　Many SNS marketing, is also builds this foundation. Wet marketing and dry marketing the third system has different rules, and addiction. Wet things have to be sticky. It is not difficult to reach an orgasm, and it is necessary to have a way to reach the climax.　　If you can get your wet marketing object to accept service addiction, wet marketing is mature as a business model, not just a one-off act. Together with Xi Shi was selected as the "Super Girl", there is a call Zheng Dan.　　She and Xi Shi in Zhu upstairs facing the common people pendulum pose also line, but later to the request higher Fuchai poor there, than the charm of Xi Shi is far away, can not let the peak experience of the husband to reach the level of addiction service, so soon over the. Nobel laureate Becker, mathematically systematically and accurately summed up the law to achieve addiction, so that ordinary people can also "create" addiction. There's a big Book out there, I won't say more. How to get your wet marketing to the level of an obsession like online games seems to have some regularity to follow.