Network Intervention Marketing and creation

Imagine that your opinion will affect the direction of a documentary work, and your most concerned topic may become a documentary theme. The "2010 China Documentary Development Research Report" shows that through the Internet collection of views, is affecting the creation of documentaries, changes in the previous documentary "Elite Culture" of the presentation. In the near future, the network is likely to be more involved in documentary works. More people can use DV to make documentaries and publish through the Internet. The documentary is likely to develop into a record large and BBS "post" sketch coexist, become a common expression of the way, in micro ...

"Micro marketing" triggers a small whirlwind

Reporter Xu Zhoheng micro bo fan Super 600,000, clockwork advertising 2000 Yuan "micro-marketing" caused by small cyclone effect how to also have the customer the final word Chen En a little mouse, 5 minutes, Miss Zhang to their own online shop registered a microblog. "This is an important part of our shop 2011 marketing work." Do shop very hard, in addition to used to complain, I also want to use micro-blog to publish promotional ads, release new products and so on.  "Miss Zhang introduced.  With the wide application of Weibo, more and more enterprises have been playing the micro-blog "idea". Advertising company to set up a microblog quote ...

Car microblogging marketing quietly rising

With the rise of Weibo, more and more car information in Foshan is spreading in micro-blog, and its influence is divergent.  In the microblogging search bar, selected Foshan area for search, input "car", "4S shop" and other keywords, there are hundreds of micro-blog information pop-up, including the Japanese, Germany and many other brands, Foshan auto Market "micro-bo" marketing quietly arisen. Wen/journalist Rowling auto service industry launched microblog marketing recently, reporters in micro-blog, found that many car sales and related service industries have been registered micro-BO way to disseminate information about the enterprise. Reporters found in search, including Foshan strong abundant ...

Large marketing "bullets fly" after the product development has yet to "take off"

Every reporter Xiaixiaoping from Beijing on the eve of the Lunar festival, Chen Kaige, Jiang, Feng Xiaogang three major directors in the shadow of the Huairou base took a photo, the photos of their own demeanor leisurely, enjoyable.  However, in this a calm and calm appearance, the 2011 Lunar year file competition became the Chinese film market since the largest marketing war. The most direct competition is reflected in the film's schedule. "Zhao's orphan" "Let the Bullets Fly" "Non-interference 2" was originally scheduled to be released on December 16, 2010, 18th, 22nd, but given the market overcrowding, the relevant people specifically called ...

Senior management of Odd Arts: appointment of VP of Marketing and Technology

April 18 Morning News, HD video site, the extraordinary Arts announced, officially appointed bin as the vice president of the art technology products, appointed Wang Yujun as vice President of marketing, responsible for sales and marketing department.  At the beginning of Qi art, Gong was interviewed by the media, said that, in view of the characteristics of Qi Yi Entrepreneurial company, Qi Yi did not set vice president of the above level of management personnel, only the director, he hoped that after the early start of the exercise, some of the director can quickly grow up, become very good On the April 22, 2011, the first anniversary of the arrival of the bin, Wang Yujun by virtue of successful business ...

Social media: The new power of transnational marketing

Zeng Hang Shanghai report do you want to put on Lady Gaga's little robot-style black evening dress to show off in front of friends?  United States time February 13 night, the most High-profile Music Festival Grammy Award has just come to a curtain, the stars at the awards party wearing evening dress, has been called the Tai Lung Network (dinodirect.com) of the Chinese website for sale. The dresses, priced between 100 and 200 dollars, were so appealing. Soon, on Facebook and Twitter, many consumers have started uploading ...

Research shows companies don't make full use of social media to launch marketing campaigns

Beijing time April 19 Morning news, on-demand search engine optimization (SEO) service company Brightedge The latest research released in Monday showed that the vast majority of companies did not optimize their Twitter or Facebook pages to improve their rankings in search results. Brightedge A survey of the extent of social media participation in the top 200 brands of Fortune's top 500 companies, and found that nearly 100% of companies ranked first or near the top of their search results on their sites, but ...

Professional SM Marketer of the day

Former airlines Shanghai reported that every morning, Leo arrived on time in Shanghai Xuhui District, a loft-style building office, he will first rush to his computer, eager to refresh Sina Weibo. But that was not his own microblog, but the official microblog of a well-known car brand.  The number of fans has reached thousands of and is increasing rapidly. Leo is a senior customer executive at Shanghai Villavom (VERAWOM), one of the first advertising companies to focus on social media (SNS) marketing. The back of his card says "Play ..."

New media highlights Industry marketing advantages

The continued rise in raw materials such as steel has forced manufacturing marketing to shift to a cheaper and more efficient way. Network marketing is favored for its flexibility, high cost performance. Recently, the reporter also learned that more and more small and medium-sized manufacturing enterprises began to bulk register the general Web site, into the network marketing tide.  Wujiang Standard Parts Co., Ltd. was registered in Jiangsu Precision Hardware General website; Jiangyin City South General Equipment Manufacturing Co., Ltd. is a breath registered furnace area equipment, grinding wheel saw, round steel repair mill, such as a series of common web sites, covering almost all business scope, on the network staged a "equipment show." ...

Long tour empty shell survey: Wu has not left the marketing center adjustment

March 15 Morning News, for long tour has become shell company, Sina Science and Technology survey showed that Vice President Wu is still not from the long swim, but the adjustment of marketing center is also seen as a long swim in the hands of preparation.  According to other sources, long tour CEO Princely's new company is still affiliated with the Long tour group.  Today, media reports said, Long travel vice President Wu has left, the media department was abolished, and said long Tour board chairman and CEO princely, "long tour company has almost been hollowed out." In response to the above rumors, Wu in the acceptance of Sina Technology link confirmed that there is no from the long ...

"Search Marketing" to promote the transformation of small and medium-sized enterprises

In the period of "Twelve-Five", our country is confronted with the dual task of achieving steady and rapid economic growth and continuous improvement of people's livelihood. To achieve this goal, we should not only promote the traditional industrial structure optimization, upgrade, but also strongly support the development of strategic emerging industries, so that it will be the important force to guide the future economic and social transformation.  On the two sessions this year, the Internet as an important part of the strategic emerging industries, the representatives of the two councils and members of the broad debate. "Speeding up the transformation of economic development mode" and "stimulating domestic demand" is the focus of Twelve-Five. Facing the current lack of competitiveness of SMEs in China, structural imbalance in supply demand ...

Guangdong Mobile internet users accounted for 1/3 of the national registration marketing into hot spots

Mobile interconnection as the new blue sea in IT field, has very attractive market potential, but in addition to terminal equipment manufacturers in the continuous introduction of new products (such as tablets, smartphones), in mobile Internet applications, but has not found a particularly clear development model.  However, with lbs (location-based check-in Service) service more and more attention by merchants, sign-in Marketing has become a hotspot of mobile interconnection applications. Guangdong's mobile internet users occupy 1/3 of the country, muttered the founder Lisong told reporters, Guangdong has the development of mobile interconnection application market congenital advantages, mobile interconnection applications if in a wide ...

Lack of positioning let group buying marketing Demo

Recently, a lot of news about group buying: CCTV 3 15 party released "2011 consumers most concerned about the top ten consumer hot spots," the list of online group purchase; Beijing Municipal Bureau of Industry and Commerce 12315 released, group purchase website became the February new complaint hot spot.  Handle, Cool Group group purchase website launched "Not consumption refund" guarantee, said group buying website operators also began to reflect, look forward to restore consumer confidence. In fact, group buying is not only the Web site, but also a low-cost marketing model ——— in a short time to attract a large number of users to participate in product or service experience, forming a good recognition ...

China sees media to create new field of group buying website marketing

Since the beginning of 2010, Groupon has been successfully replicated in China, to the recent Groupon's high peer network in the Chinese market, "buy"-This new Internet application is profoundly affecting the Internet life and consumption patterns of Chinese netizens.  According to industry analysts, the current group purchase site is facing the "national group buy" the huge market space, on the other hand, and bear the "Thousand Regiment War" under the brutal fierce market competition. Data show that at present in the Chinese market into a certain size of the group purchase site has reached more than 3,000, and in the near 3 home/day of the new ...

Liaoning will build rural E-commerce online marketing platform

March 30, Liaoning Province Agricultural Information conference announced that will build a unified rural e-commerce provincial agricultural products online marketing platform, the province's online agricultural product turnover will reach more than 20 billion yuan. The meeting announced that the current farmers in Liaoning Province computer ownership in more than 500,000 units, and an average annual rate of more than 20%, more than 90% of the province to achieve broadband Internet access, 2 million farmers through the network to achieve direct benefits of information. In the next five years, Liaoning Province will also accelerate the construction of "intelligent agriculture". The so-called "intelligent agriculture" is to fully apply the results of modern information technology to achieve agricultural visual ...

The unspoken difficulty of sex goods: advertising marketing hard to exert

Unlike other business, there are two "ceilings" in China that need to be broken: first, the market is also relatively subdivided; second, advertising marketing is hard to exert. Wen/Xu Yi Shudegang's "Spring Hall" is located in Beijing East Five ring outside a new development community, the air is fresh, sparsely populated, where it is difficult to see a taxi, all kinds of "black car" and "Mo" is everywhere. "Before we were in the east three ring of the double well office, and then take into account the cost of warehousing, they moved here." "Shudegang is very satisfied with the current working environment," You see, the first floor is allot room and warehouse, the second floor ...

Take advantage of Facebook's 5 big myths: Simple broadcast content boring

Introduction: Foreign media in Saturday, the article pointed out that more and more small enterprises are now starting to use Facebook for product or service promotion, but many companies do not understand the main points.  For example, create a personal page instead of an enterprise page to advertise yourself.  Here's a summary of the article: A growing number of small businesses are starting to use Facebook for marketing, but many are not even savvy about basic common sense. Nicole Cragg Nicole Krug, a social media marketing consultant, said: "Many companies are creating basic FACEB ...

MSN Encounter Group buying website viral marketing

April 8 Afternoon News, Jinshan Customer Service Center recently received a large number of user feedback, said that MSN received a lot of friends sent the same message, the content is related to group buying commercial ads.  Jinshan Network survey that netizens are being viral marketing harassment is not computer poisoning, this is the MSN account was illegally stolen results. Today, a large number of internet users complained of spam message after clicking will visit a group buying site.  Expert analysis said, it is likely that netizens in these group purchase site registration, inadvertently submitted a personal MSN account number and password. In addition, also do not rule out some special through phishing website to steal MSN account ...

June and the dissemination of: China's film and television drama publicity and marketing first

Works poster before the Spring Festival, a famous portal site held the 2010 Winter TV Drama Festival awards event, the event is from November 01, 2010 to December 31, CCTV, TV and other major television stations broadcast the first round of the TV series, and finally produced the best TV series, the best actor and actress, The most charismatic actor and actress 10 awards. One of the June and spread responsible for publicity and promotion of the repertoire of a total of 19 nominations, 3 of the best TV series awards. Such success shows June and spread in the film and television campaign to promote the professional level, highlighting its in the industry has a "no Ming ...

Soochow Weibo marketing courage to walk in the forefront

China East Wu Fund recently concluded the "I have funds I make the decision" activities in the lottery, Sina, Sohu Weibo on the full live. Analysts pointed out that the fund company will move to micro-blog live broadcast, although mainly for marketing, but from the side also reflects the fund company began to take a more active approach to investors trend. It is reported that the Soochow fund in the performance of the rapid progress in the micro-Bo marketing is also the courage to walk in the forefront. At present, there are three major fund companies open Weibo, the president of the Xu, Soochow fund president of the micro-blog opened less than half a month, the number of fans has broken through more than 60,000 people, become a fund company Total ...

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