Online Marketing

Lego brand Renewal is the result of positive practice marketing new concept in the new communication environment, consumers of the brand more questioning, the brand of control to feel uneasy, how to regain their trust at this time? Author: Nicolas Indemaiken Schulz Not long ago, many brands were still in the limelight. They look full of power and the scenery is limitless. Any unpleasant truth is obscured by glamorous packaging and one-way, noisy marketing campaigns. Nowadays, as organizations become more transparent, people can see hidden in appearance ...

"Where the object" one night behind the explosion, is the trend of network marketing changes.　　Marketers should be insightful and re-examine their strategies. Author: Wang Xiemei "did not expect, completely did not think!" "Where the object" of the night of the explosion of red, where the customer Prudential products CEO aged accident.　　The beginning of the end of July 2010, "The People flirt every guest" wave, within a week in the watercress attracted more than 10,000 people to participate in the production of more than 2,600 pieces of work, in the net, a variety of PS version of the works 3 days of paste 30,000 times, browse 170,000 times. In these PS works ...

"No one wants to make their advertising a waste of money, but not the effect." "Extensive traditional advertising model in the field of Internet marketing is encountering difficulties."　　and "accurate advertising positioning" as the industry is willing to study and discuss the new ideas and direction, the first to go ahead to capture consumers, and occupy the target market. Yau easy to exchange market director of the introduction of rock, newspapers, radio, television and other advertising platform is one-way transmission, consumers passively accept advertising implantation. Advertisers to build a brain platinum-style "crazy bombing" of the traditional advertising mode. However, in the field of the Internet, giving consumers a very strong interaction ...

Reporter recently learned that the Internet lifestyle brands where customers sincere products (VANCL) will be with the domestic electrical chain leading brands suning strong cooperation, line off the depth of co-operation. From August 26 onwards, where the members of the customer-prudential products by virtue of their clothing label or wearing any clothing goods directly to Beijing Suning's major stores consumption, buy a camera each can reduce cash 50 yuan, buy SLR camera or camera each can reduce cash 100 yuan, and can enjoy other discounts in the store. Suning Appliance members by virtue of membership card number, in the first landing in any customer Prudential official website (WWW.VANCL ...

From August 1 onwards, the Ministry of Culture "Online games management interim measures" began to implement the Internet game supervision will continue to strengthen the protection of minors to become the focus.　　For children's community game companies, the degree of concern has also climbed. How to provide more healthy entertainment for children aged 7-14 under the policy regulatory framework?　　Cheng, chief operating officer of the Rice net, said that as an internet company targeting children's markets, responsibility was naturally the heaviest. "We are let the child likes, the mother is relieved, the former is first, while the latter is the foundation", Cheng again emphasizes the rice washing to the public repeatedly ...

The booming social media of the IT Time Magazine/Lin (Beijing) is attracting the attention of different companies in different industries.　　But they may forget that online conversations with consumers have an important impact on a company's brand equity, and that the rise of social media, both in the positive and negative ways, is changing corporate marketing strategies. July 15, 2010 is a memorable day for Mercedes-Benz's brand, smart. On that day, it has 120,000 fans on the biggest social networking site in China, which topped 500,000. ...

"The promotion cost is high, the game homogeneity is serious, the user stickiness is low, the turnover rate is big, is the existing net swims promotion marketing faces several big bottlenecks." "At the eighth session of the ChinaJoy web Games forum, Hangzhou Yi Tian Network PC Egg Division general Manager Joe out the current online games marketing face the biggest difficulties."　　And as early as two years ago, to experience marketing as the core of the PC Egg (www.pceggs.com) has begun to enter the online games to promote the market, trying to do a new model to promote the depth of online games. PC Egg was founded in September 06, focus on experience marketing, is the day of the network after the day ads ...

The newspaper (reporter Ying Male) in recent time was stir-fried the Shi Yuzhu time auction falls, Shaanxi Rui Tak Bao Mining Engineering ag to 1,899,999 yuan price "dramatic" auction success.　　August 6 night, excellent Rice network editor-in-chief Wang in the event held a news conference, frankly, the "public auction" is to gather the popularity of the site. Excellent rice net auction is the marketing way excellent Rice network editor-in-chief Wang Frankly, the auction has two purposes, the first is to do a charity, so that employees of enterprises to generate pride, the second is the site needs to accumulate popularity ...

Writing Tao Weibin The May weather suddenly warmed up, the long cold period has quietly crossed. Recently, Baidu released the first quarter of 2010 earnings also like the heat of the season, not only to achieve the off-season not light, but also to achieve a "search" leap.　　A wave of search marketing has broken through the cold, with the country's nearly hundred cities linked to the "marketing of China" activities, has been the attention of corporate customers and hot. The demand of the digital revolution Baidu first quarter earnings data showed that Baidu's net revenue for the initial quarter of 1.294 billion yuan, an increase of 59.

Beijing Time August 11 Evening News, according to foreign media reports, Yahoo marketing Vice President Patte Macasi (Pat McCarthy) in Tuesday on micro-blog Twitter, said in Wednesday will officially exit from Yahoo. McCarthy said on Twitter: "Today is my last day at Yahoo, and this work experience has been very good for me, thanks to all the people I've worked with."　　"It is reported that after leaving, McCarthy will be self-employed." McCarthy joined Yahoo in 2007 and has previously served as head of business development at right media company ...

Against the backdrop of severe challenges to the global financial system, China's banking industry has maintained a steady and rapid development. Credit card as a late start of the development of our bank business, in improving the efficiency of settlement, improve the people's consumption level. Data show that, as at the end of the fourth quarter of 2009, the national cumulative issuance of credit card issued 185.5556 million, an increase of 30.4% per cent, the future still has a broad space for development. On the other hand, the current Chinese credit card market, homogeneous competition is still fierce and facing the impact of foreign banks, the need for transformation. In this context, accompanied by electronic commerce (Power channel ...)

Xinhua News (Reporter Wang Jianhong) June 10, "million netcom with the Web site and Amoy Amoy to create commercial civilization enterprise application of the new model" conference in Alibaba Network Nanjing branch held.　　CNNIC, Taobao Merchant platform division, China million net related responsible person, to suning appliances, Kaiyuan International and other dozens of Jiangsu famous enterprises and Baiyu Amoy Amoy Waiter, share the general website and Amoy outside the Internet marketing experience. According to understand, Amoy Amoy is China million net joint Taobao launched to help Taobao enterprises and individual sellers to establish a complete independent network marketing capabilities of "consumer online ...

June 30 pm News, I officially announced that senior Advertiser Yang Tianhua as vice president of the company marketing, the director of the overall responsibility for marketing work. According to the introduction, before joining my music network, Mr. Yang Tianhua has served General Electric, AOL, China Media Group, the first video group and other enterprises.　　At the same time, Mr. Yang Tianhua is also the brand China Industry Alliance expert Consultant, American Coleman research group expert Consultant, 09 China most influential brand media figures. "I le Net is China's network video industry leader, is one of the earliest large-scale video web site, especially in technology and products side ...

From 2008 onwards, the domestic net swims the market gradually began to seek to explore the new promotion thought, the adaptation trend arose. Recently, the new sharp NET online enterprise carving network announced, its fairy love online games "Fairy 3" will launch the game of the same name novel and game of the same name TV series. It is reported that the novel by the Chinese contemporary fantasy writer, "This ancient legend martial arts edition," the editor of Mr. Zheng Pao himself, the TV series will be Zhejiang Yongle film and Television Production Co., Ltd. chairman, hit the new "Journey to the Westward," director of the Cheng Lidong, Mr. And not long ago, the perfect "dream of the Fairy", Jinshan "Swordsman Love" ...

According to Xinhua news agency recently, some online game companies for the production of gimmicks, using vulgar marketing tools for game promotion activities, misleading online gaming users, causing adverse social impact.　　In response to this issue, the Ministry of Culture 6th issued a letter on strengthening the management of online game marketing, suppression of vulgar marketing, request the cultural administration departments at all levels and the cultural market comprehensive law enforcement agencies to further strengthen the network game market management. Ministry of Culture put forward four requirements: first, to strengthen online inspection, found vulgar online game promotion, publicity and other content, to notify the relevant site to be deleted. The second is to trample the moral bottom line, violates the common order ...

The Ministry of Culture 6th issued the "on the promotion of Network game Marketing Management, suppression of vulgar marketing behavior," the letter highlighted some online games enterprises to employ indecent photos or video of the party leading the endorsement or promotional activities.　　However, the relevant online gaming companies in the interview yesterday, all denied having invited the party actress endorsement, the relevant promotional activities just "walk show", but this rhetoric sounds more like playing "word game."　　In the Ministry of Culture to standardize the marketing of online games, it is easy to associate with Cang Jing empty, Fengjie, Sister Furong, Fengjiao and Animal and beast to participate in the promotion of online network of the Red people. Today ...

Recently, some network game enterprises for the production of gimmicks, the use of vulgar marketing means to play promotional activities, misleading online gaming users, resulting in adverse social impact.　　In response to this issue, the Ministry of Culture issued on July 6 to strengthen the network game Marketing Management, suppression of vulgar marketing, the Department of Cultural Administration at all levels and the comprehensive culture market law enforcement agencies in conjunction with the "Network game Management Interim Measures" (Ministry of Culture Order 49th), further strengthen the network game market management. Ministry of Culture put forward 4 requirements: first, to strengthen online inspection, found vulgar online game promotion, publicity, etc.

The New York Times top bestseller, Group Wisdom, has a famous assertion that "the wisdom of the swarm can make the animals smarter and naturally make the smartest decisions."　　"Now in Baidu, with the help of search marketing to achieve sales growth, brand expansion of small and medium-sized enterprises have reached 40多万家, these from all walks of life, different types of enterprises have made" search marketing "this common choice. At present, the number of small and medium-sized enterprises in China exceeds 40 million, and the total value of products and services is equal to about 60% of GDP. However, the Ministry of Industry and Information technology data show that China's SMEs ...

In other traditional brands are still busy for the winter surplus clothing discount, the beginning of April, where the customer-prudential products with 120 designers launched the 1500 printing VT Hot online, pricing still for 29 yuan.　　It is understood that VT continued last year sales of the hot state, many products have been in short supply state.　　After the 2010 summer experience, where the customer sincere products to the T-shirt market has a more in-depth understanding, this year, whether from product design, page presentation to promotional activities, micro-innovation everywhere, coupled with the user good interactive means, a launch, then detonated the summer T-shirt market. Play the role of ...

April 22 Morning News, according to the footwear E-commerce website Amoy Introduction, from April 22 to the May 13 long span cycle, Renren users in Amoy to buy the highest 50 percent of shoes. Lok Tao Nets Vice President Chen said, Amoy for this will face Renren users of the entire price down to 50 percent caps, is expected to pay the cost will be as high as one to 20 million yuan. The event, named "Lok Tao da Rob Festival", is a large-scale community marketing behavior from the perspective of Amoy. Renren's data show that only the first day of activity, more than 10 million of Renren users clicked on the activity ...