Online games marketing faces bottleneck experience popularization emerged

"The promotion cost is high, the game homogeneity is serious, the user stickiness is low, the turnover rate is big, is the existing net swims promotion marketing faces several big bottlenecks." "At the eighth session of the ChinaJoy web Games forum, Hangzhou Yi Tian Network PC Egg Division general Manager Joe out the current online games marketing face the biggest difficulties."　　And as early as two years ago, to experience marketing as the core of the PC Egg (www.pceggs.com) has begun to enter the online games to promote the market, trying to do a new model to promote the depth of online games. The PC Egg was founded in September 06, focus on the experience of marketing, is the game day network after the day after the ad league launched a new model online promotion platform, in 08, the development of web games before the outbreak of the shape, with registered members of more than 10 million, so far, every day there are nearly million new registered members influx. "Experience Marketing" and the combination of online games, can be understood as the "game demo" concept, that is, the player under the effective guidance of a game in-depth understanding, thus developing a later continuous active behavior. Experience marketing and the existing mainstream online games promotion mode The biggest difference is that, the former pay more attention to display, mostly creative attraction, while the latter focus on the user's depth of the game experience, but also to create a game atmosphere, so that users can quickly integrate into the entire game, which for other promotional channels to bring the natural players can also play a guiding role,　　and can effectively enhance the overall stickiness of the game. PC eggs in more than two years of experience in the promotion of online games, formed a complete experience marketing promotion system, including activities planning, user import, user experience and feedback four modules. The most noteworthy in this promotion system is their early activity planning and the effective guidance in the later player experience process. Through a series of activities to guide the player how to play the game, in-depth experience of the essence of the game, while participating in the game players to interact, so that players in the game online time gradually reached 1 months, 2 months, or even up to half a year, 1 years. Based on this depth of experience, the advantages of PC eggs in the online games are reflected in: can quickly increase the amount of game on-line, improve the game's stickiness, and the actual promotion cost is much lower than the existing tile-type promotion.　　To analyze the existing user groups of PC eggs, most users aged 18-25, male users, accounted for 75%. It is not difficult to see that this user group is very dynamic, and the online game user groups are also very fit, is a user with online games to tap the people. Tapping the potential demand and expanding the users of online games are the new development direction of the user group in the online games industry. In four years, the PC Egg has successfully cooperated with nearly 500 customers, including more than 100 online customers. As a new channel to promote the online games, PC eggs in the online games industry to promote the effect of more and more businesses are affirmed, and has been proved to be a feasible and effective promotion model. Online game promotion to break through the existing bottlenecks, the PC egg This new experience marketing model, will be an essential way.