Marketing China Line continues to heat up search engine performance to record new highs

Writing Tao Weibin The May weather suddenly warmed up, the long cold period has quietly crossed. Recently, Baidu released the first quarter of 2010 earnings also like the heat of the season, not only to achieve the off-season not light, but also to achieve a "search" leap.　　A wave of search marketing has broken through the cold, with the country's nearly hundred cities linked to the "marketing of China" activities, has been the attention of corporate customers and hot. The demand of the digital revolution Baidu first quarter earnings data showed that Baidu's net revenue for the initial quarter of 1.294 billion yuan, an increase of 59.6%.　　As the main force of the domestic search engine market, Baidu not only revenue to create a new record, profit growth is strong, Baidu Phoenix Nest performance is more prominent in the first quarter, and its various innovative marketing services by enterprise customers widely welcomed by the customer to enjoy the return of investment is increasingly highlighted. Baidu search business, led by the first quarter of enterprise network marketing apparently also showed an increasing trend, the first quarter of 2010, Baidu Active Network marketing customers about 221,000, an increase of 19.5%.　　This situation in the recent hundreds of cities nationwide organized a large-scale marketing forum "marketing China Line" activity again was validated, the vast number of small and medium-sized enterprises for the network search marketing demand growth significantly, enrollment participation in the enterprise surge. "Marketing China Line" is Baidu launched in April this year, a nationwide tour activity.　　At present, the activity has been successfully held in Shanghai, Hangzhou, Shenzhen, Hefei, Shijiazhuang, Wuxi, Jinan, Fuzhou and Harbin, and has received the active participation and response from local government officials, entrepreneurs, academics and small and medium enterprises owners.　　Thousands of small and medium-sized enterprises to participate in the activities, to understand the search engine marketing as a threshold low, accurate and efficient, independent and flexible innovative marketing, especially for small scale, limited marketing costs of growth-oriented enterprises, in the event on the site to actively sign Baidu promotion, began to embark on the road of marketing innovation. Demand-triggered search "leap" "China's small and medium-sized Enterprise Survival Status investigation report" shows that search engine marketing has become the majority of small and medium-sized enterprises most recognized, the most dependent on the promotion of one of the ways. Of the companies that have launched search engine marketing, 91% of the respondents plan to increase or maintain their investment in this marketing approach, much higher than their investment in other promotional methods.　　Most business owners who add to search engine marketing say that the increase is mainly due to the fact that search engine promotion is cost-effective, accurate, quantifiable and continuously optimized. As the world's largest Chinese search engine, Baidu has covered 95% of the country's netizens, daily response to hundreds of millions of search requests, these search behavior transmission of consumption and procurement intentions, formed a huge business opportunity of "gold mine."　　At the same time, Baidu search promotion system to establish a matching mechanism, step-by-step to promote the behavior of enterprises and these requirements accurately docking. "Phoenix Nest" as a new Baidu search and promotion management platform since the second quarter of 2009 officially provided to Baidu to promote the use of enterprise customers, its efficient tubeThe management and optimization experience as well as the more scientific evaluation of the promotion effect has been unanimously praised by enterprise customers.　　It is no exaggeration to say that Baidu's performance growth in the first quarter not only benefited from the economic continued to good market environment, but also from Baidu "Phoenix Nest" success, this is the search marketing to mainstream marketing road another leap forward. "Marketing China Line" leads to the popularization of search marketing storm China's search engine marketing so far, small and medium-sized enterprises have been the most active input, but also the biggest beneficiaries. However, compared to 40 million small and medium-sized enterprises in China, there are only hundreds of thousands of companies that have applied search marketing, and the cognition and application of Chinese enterprises to search marketing are still in the initial stage. "Do a good job search engine marketing is our responsibility, but also the largest growth space for enterprises."　　Baidu senior vice president Haoyu said. It is reported that mid-April to late June by the large-scale marketing forum held by Baidu "marketing China Line" Activities will also be in North China, east, south, northwest, southwest, central China, the six major economic areas of the hundreds of cities continue to carry out, with various enterprises, experts to consult the local economy, promote the application of search marketing, to launch the enterprise growth engine.　　This will be the popularization of search marketing, to the vast number of enterprises through search marketing to achieve the transformation of economic growth mode and the promotion of core competitiveness play an important role, will set off a search for the popularization of marketing storm. Search marketing popular storm hit Baidu urged the marketing value to enhance the popularity of search marketing storm, for the vast number of small and medium-sized enterprises to bring innovation opportunities, but also for the search engine itself put forward a very high demand.　　Baidu has been established for ten years, has been for the majority of netizens to provide the best information search services at the same time, and constantly improve the search marketing effect and customer value, and continuously enrich the product line, experienced from a single product to the complete product line, from the core products to the "core + value-added" products. April 2009, Baidu Search Promotion Professional version (code: Phoenix Nest) officially on line, less than half a year by the enthusiasm of the customers, prompting Baidu homeopathy, on December 1, 2009, Baidu will promote professional version of the full take over all the promotion of a bit, So far more than 300,000 companies in the enjoyment of Baidu to promote Professional edition of the fine marketing value. In addition, Baidu Network Alliance promotion, Baidu Picture Promotion also officially on-line.　　Baidu Network Alliance promotion based on 30多万家 Baidu affiliate website, enterprises can choose the text, pictures, Flash and other promotional forms, the region, the period of flexible delivery, to achieve the target customer group Network life Circle complete coverage, enjoy the "global marketing" bring high investment return ratio. From the second half of 2009 to today less than a year time, Baidu has launched the Baidu statistics, Baidu promotion assistant, Baidu Shangchao and many other free marketing value-added products, so that customers in the marketing before, during and after the three major stages can achieve the promotion of marketing efficiency, It can also promote the professional version through Baidu and the Network Alliance to promote the two core products to obtain a higher return on investment. In addition to releasing a series of value-added products, Baidu promotion in the establishment of a service system is notSpare no effort.　　This March, Baidu launched the "Customer service upgrade Action", opened the "400 890 0088" National Unified after-sales service hotline and Baidu to promote the official space, the service ability to upgrade a step again. Baidu senior vice president Haoyu said that in the business sector, Baidu has always been committed to providing low-cost, high returns, high value-added search marketing services, customer service upgrade is Baidu's own business creed is another implementation. Baidu will continue to enhance the search marketing products in the future technology and function, to develop more help enterprise customers improve marketing tools and services to help the vast number of enterprises through marketing innovation to achieve better development performance.