"Micro marketing" triggers a small whirlwind

Reporter Xu Zhoheng micro bo fan Super 600,000, clockwork advertising 2000 Yuan "micro-marketing" caused by small cyclone effect how to also have the customer the final word Chen En a little mouse, 5 minutes, Miss Zhang to their own online shop registered a microblog. "This is an important part of our shop 2011 marketing work." Do shop very hard, in addition to used to complain, I also want to use micro-blog to publish promotional ads, release new products and so on.　　"Miss Zhang introduced.　　With the wide application of Weibo, more and more enterprises have been playing the micro-blog "idea". Advertising companies to set up a micro-blog quote in fact, not only Miss Zhang's small shop, many large enterprises have begun to carry out marketing activities through micro-blog. A few days ago, in a whiskey brand planning business activities, the network Reds Han and Taiwan host Tsai through micro-blog chat with netizens.　　It is reported that the Korean micro-Bo business show, very popular with netizens. And not long ago, Hangzhou Chengxi a brand real estate opening, in addition to prices and other real estate information, real estate project in the surrounding block also announced the project's microblog address.　　Reporters noted that Cofco, Nokia and other well-known domestic enterprises also through micro-blog to publish messages or release new products. In addition to marketing activities, network microblogging has become a new carrier of advertising. A number of advertising companies or network marketing companies began to dabble in micro-blogging. According to media reports, some advertising companies already have a special microblog advertising quotes, the condition is based on the number of "fans", the price from hundreds of to thousands of yuan range.　　Among them, the number of fans over 600,000, the price 2000 yuan/article, the number of fans close to 500,000, the price of 1500 yuan/article, the number of fans in the 100,000 to 300,000, the price is 500 yuan/bar to 800 yuan/article. Micro-Blog advertising operation is difficult "to publish a micro-blog ads can be hundreds of yuan to thousands of yuan, seemingly easy." In fact, it is not simple, because the threshold is very high. Among my best friends, my microblog fans are the most, but only more than 1000. It's hard to imagine the concept of hundreds of thousands of fans.　　"Last night, a media friend told reporters. "There are hundreds of thousands of followers of a microblog, equivalent to a magazine or a newspaper. If the content has certain attraction, its dissemination effect cannot be belittled.　　In an interview, Hangzhou, an advertising company, said that with the popularity of Weibo, the business opportunities behind it deserved attention. However, as a new tool for enterprise marketing, Weibo has the advantage of very strong interaction, participation, information dissemination speed. Interesting, useful, attractive information, more easily reproduced, the dissemination of better results.　　Therefore, the micro-blog advertising methods must be ingenious. In this regard, industry analysts believe that a large number of micro-broad fans are influential celebrities, taking into account the image of the problem, under normal circumstances, will not easily put ads directly. Even if it does, the effect can be compromised if the ad is unattractive. Therefore, Weibo is not very suitable for hard advertising and image advertising. In contrast, the effect of implantable advertising is more reliable. Therefore, if you want to have good results, you need to carefully study and plan beforehand. Its harder thanOrdinary advertising is clearly higher.