"Search Marketing" to promote the transformation of small and medium-sized enterprises

In the period of "Twelve-Five", our country is confronted with the dual task of achieving steady and rapid economic growth and continuous improvement of people's livelihood. To achieve this goal, we should not only promote the traditional industrial structure optimization, upgrade, but also strongly support the development of strategic emerging industries, so that it will be the important force to guide the future economic and social transformation.　　On the two sessions this year, the Internet as an important part of the strategic emerging industries, the representatives of the two councils and members of the broad debate. "Speeding up the transformation of economic development mode" and "stimulating domestic demand" is the focus of Twelve-Five. Facing the problems of insufficient competitiveness and structural imbalance of supply and demand of Chinese SMEs, internet search engine has become an important supplement to traditional marketing channels of small and medium-sized enterprises by covering 457 million Internet users, aggregate consumption demand and high return on investment, which can not only effectively improve the competitiveness of SMEs,　　The promotion of small and medium-sized enterprises to change the way of development, but also to effectively break the regional imbalance in the development of the problem, optimize the allocation of resources, stimulate the real economy, promote employment, improve people's livelihood, realize the people's wealth. Xiaolin, chairman of the CPPCC and Beijing Linda Group, believes that the development of the Internet search marketing and the promotion of small and medium-sized enterprises to transform marketing methods to promote the prosperity of our small and medium-sized enterprises. China's more than 40 million small and medium-sized enterprises are the key factors to achieve steady and rapid economic growth of China, but the small and medium-sized enterprises are facing financing difficulties, recruitment difficulties, sales difficult "three mountains." Search engine as a new marketing carrier, with high return on investment, accurate characteristics, will effectively solve the "difficult to sell" problem for small and medium-sized enterprises to provide a broad market and business opportunities.　　Xiaolin suggested that the management departments of small and medium-sized enterprises can cooperate with search engine enterprises deeply, learn from the measures to promote enterprise informatization, promote search marketing in small and medium-sized enterprises, and provide financial subsidy and drawback policies to the Internet enterprises that actively help SMEs use search marketing. Fulin, dean of China (Hainan) Reform and Development Research Institute, has taken internet search marketing as an important means to solve the problem of insufficient economic development and to release the huge potential of domestic demand. Fulin that because of the imbalance of regional economic development, there is still a fault between resource supply and consumption demand. The key to solve these problems lies in the combination of government function and market mechanism, to crack down the obstacle of institutional mechanism restricting the expansion of domestic demand and to tap the great potential of domestic demand. Search engine, as a new marketing means in the era of Internet, has formed a huge demand gold mine around new technology, which has a unique advantage in stimulating domestic demand.