Car microblogging marketing quietly rising

With the rise of Weibo, more and more car information in Foshan is spreading in micro-blog, and its influence is divergent.　　In the microblogging search bar, selected Foshan area for search, input "car", "4S shop" and other keywords, there are hundreds of micro-blog information pop-up, including the Japanese, Germany and many other brands, Foshan auto Market "micro-bo" marketing quietly arisen. Wen/journalist Rowling auto service industry launched microblog marketing recently, reporters in micro-blog, found that many car sales and related service industries have been registered micro-BO way to disseminate information about the enterprise. Reporters found in the search, including Foshan strong Toyota 4S shop, Foshan Cheng Faw Volkswagen 4S Shop, Foshan Ren Yu, faw Mazda Foshan Jun da Dian, Foshan Large-Asian, Foshan Gui Biodroga, etc. have already started microblogging marketing platform.　　In addition to the new car and preferential information, the reporter also found that the content of the micro-blog, including vehicle maintenance and driving knowledge. Not only directly operating sales of 4S stores, some in Foshan market to engage in auto parts supply business also joined the ranks. Many automotive-related services such as car modification, boutique sales, car beauty Shop also through micro-blog to carry out marketing. Among them, a modified club in Foshan, fans close to thousands of people.　　Reporter search found that the car navigation leading enterprises in Foshan SEG car, such as Santa also registered Weibo. Car dealers: Low cost operation triggered the "micro-blog" enthusiastic reporter survey found that compared with the current traditional media, automotive sites and forums, micro-blog is still very small. However, the popularity of micro-Bo, began to become a new car business stage.　　Foshan Car City, a 4S shop owner frankly, Micro Bo has a strong autonomy, at the same time, micro-bo or a marketing platform, these advantages are unmatched by other media.　　Dongfeng Nissan Male peak franchise stores marketing department, said that more and more of them become the main force of the car, these young consumers will be more willing to accept this new marketing approach. Observation: The current impact of micro-BO marketing reporter found that, as a new tool for information transmission, micro-blog to the car dealers brought a new way of transmission.　　However, the current level of popularity of micro-blogging business is still very low, large-scale fixed concern group has not yet formed. From the current point of view, micro-Bo marketing is still a way to explore, and the previous advertising marketing, SMS Marketing, telephone solicitation and other methods, micro-blog in the role of car marketing is still insignificant. This influence is expected to spread gradually as more and more owners join the microblog.