Traffic is not a single indicator of internet marketing

Does an Internet advertisement get 1 million point hit rate to mean that achieves the marketing effect?　　Recently, the 2011 Effective Marketing Competition (Mindaward), sponsored by Tencent, has completed the collection of all works.　　According to the contest jury, a work can reflect its marketing value, PV (user access), UV (terminal access) is no longer a single indicator, need to consider more accurate consumption conversion rate. Tencent introduced, the contest's entries are from the previous year in the Tencent platform to achieve good results in online marketing classic case, the jury from 4 a agency, media, advertising and third parties of the 25 authority to constitute, not only from the Austrian-American Shanghai Group, Ogilvy Interactive China,　　Lowe experts in marketing industry such as China, also includes 361 degrees (China) Co., Ltd., Unilever Greater China and other market frontline enterprises brand Shapers.　　It is reported that this Mindaward case review standard mainly revolves around the media strategy, the creative design and the marketing effect three dimensions, aims at the differentiated localization, the interactive experience, the accurate navigation and the measurable effect 4 content carries on the comprehensive comprehensive appraisal. The activities of the strategic partners, Oneshow Asia-Pacific general manager Nathanjones told reporters that the current online marketing is a major trend in the field of advertising marketing, but the industry's evaluation of online marketing cases, the general PV, UV and other conventional data as a single basis.　　But in fact, how to achieve accurate dissemination of target users and attract them to consume is an urgent problem to be solved in online marketing compared with the data produced by marketing behavior. It is reported that the Tencent Mindaward evaluation standard does not have the data as the only indicator, but the consumer insights, creativity, technology, etc., on the online marketing media platform selection, the proportion of the amount of a series of planning to carefully measure.　　In this regard, Nathan believes that this is very good to take into account the high degree of integration of creativity and effectiveness, to help the judges in the review process better and more comprehensive consideration of various factors. On the entries themselves, Nathan revealed that this year's competition has been a lot of practical, creative and replication-inspired online marketing cases, has become other enterprises to emulate and learn the object.　　This aspect shows that these cases have been recognized by consumers and marketing industry, on the other hand, also effectively consolidate their own dissemination effect. Commercial newspaper reporter Zhang Yiwang