Ouyang Chang Lin on Hunan TV: a unique entertainment marketing platform

Ouyang Chang Lin Daily, Beijing April 13 (Xinhua reporter Yan Yan Song Senrui), Beijing, 2011, "The Global advertising Week," The Conference awards ceremony was held in China. Hunan Radio and television station Ouyang Chang Lin said in his speech, Hunan TV is from the resource-oriented media to value-oriented media, from a strong platform to the scarcity of platform transformation, become a unique value of entertainment marketing platform.　　The following is the full text: Distinguished leaders, the advertising industry, the business community, the media community friends, ladies and gentlemen, good evening!　　The spring of April exudes vigor and vitality, just like our country various professions, is full of the fervor and the vigor, here very thanks the global Advertisement main Week organizing committee provides this rare study, the exchange opportunity, with everybody share the world and China, the society and the economy, the brand and the media Fast forward topic. Since the international financial crisis, the rise of emerging economies, represented by the BRICS, has become an important impetus to change the world economy and to give birth to a new international order. In the 2010, emerging economies and other developing countries contributed nearly 60% per cent of growth, while emerging economies were also faced with the common challenge of expanding domestic demand and stimulating lift in the economy, with the need for inclusive development in tandem with the world economy.　　China, as the engine of the global economy, is now experiencing the transformation from Chinese manufacturing to China, and it has become a new era theme when it comes to transferring, adjusting structure and promoting the rapid development of emerging industries. into "Twelve-Five", the media industry in the cultural reform, the development of cultural industry to the fast lane, on the one hand, in the advertising credit construction, brand marketing self-discipline, consumer depth communication, marketing communication mode of innovation and other aspects of docking with the market, under such circumstances, the new and old media integration, media and advertisers, The pattern of consumer-win cooperation is changing. The theme of the global advertising week for the rapid progress reflects the consumption-oriented market, brand-driven demand for new economic growth and development concept.　　In the face of new trends, new challenges and new opportunities, companies, including advertising and media, will be able to grasp the initiative and gain the opportunity to compete in the future. In the future there is no strong dock only strong brand, and any strong brand will stand on the market stage, at any time to face a variety of PK, facing the consumer final choice and test. Only consumers choose more and better, advertisers market will be more and more big. The value space of the media will be wider. For a long time, Hunan satellite TV by virtue of leading content innovation ability, marketing ability and high standard of service level, and the advertising industry friends formed a benign interaction, co-prosperity and win cooperation pattern.　　Hunan Satellite TV put forward advertisement is the important resource idea of channel, and continue to explore a media brand and corporate brand to combine together, support each other and grow together the innovation marketing road. Global Advertising Week Fast forward theme to the media industry in brand innovation, marketing services to put forward higher requirements, but also to bring us a greater opportunity and motivation, Cuzhi we quickly seek newBreakthrough. Now Hunan TV is rapidly from the resource-oriented media to value-oriented media, from a strong platform to the scarcity of the platform to transform into a unique value of entertainment marketing platform.　　We sincerely hope that with the vast number of international brands and local customers sincere cooperation, work together to create more brand marketing of peace of heart, new models, new space. Finally thank the Organizing committee to provide us with such a valuable opportunity to exchange, thank you for your support and love for Hunan TV, thank you!