Marketing into mobile banking development soft RIB

Recently, 3G Portal published the "2010 Mobile Banking User Research Report" and "2010 Mobile Banking Experience evaluation report." Nearly 40% per cent of respondents opened mobile banking, and nearly 50% per cent of respondents had strong willingness to use them, the report said.　　But because the marketing promotion is not enough, the handset bank is facing the wool use embarrassment. 2010 is the blowout of the Platform development with the increase in mobile phone functions, users through the mobile phone more convenient access to the Internet, mobile payment, mobile banking also with the integration of people's lives, and increasingly the pursuit of consumers and love. The 3G Portal Research and Evaluation Center believes that with the release of 3G licences in China, 2010 has undoubtedly become the financial business in the mobile phone this platform blowout year.　　Mobile phone payments, mobile banking will be the next few years the development of mobile communication technology in the direction of the big heat. According to the reporter understand, in addition to operators and banks, professional third-party payment companies are also stepping up the layout.　　Like Tenpay recently launched a new open platform, and the industry also spread, Alipay will soon have to push the open platform, so that the application of life services as a third party to pay the new focus of competition. Tenpay General manager Liu Yingqi said to reporters: "With the popularization of online shopping and the constant change of payment demand, it has already produced a variety of payment means such as online payment, telephone payment, mobile payment, mobile payment, and mobile payment will be one of the core strategies of tenpay in the future, as early as two years ago, the company launched the mobile payment service. "Mobile phone Card video trigger application discussion recently, a love story about the World Expo video appeared on the 酷6网, the video recorded the entire Expo Park, a foreigner for the Chinese girl to brush mobile phone to buy drinks, girls in return for foreigners, accompany foreigners to visit the Expo Park and the events."　　Once the video broadcast, immediately caused a lot of attention and dissemination of netizens, in the following days, the video has been spread to major portal sites, video sites, forums and SNS sites. It is reported that the video by the Netizen uploaded to the 酷6网, reached more than 9 million times click to watch and more than 50,000 references, more than 40,000 netizens to this video published their own views, comments on the content also reflects the different views of netizens.　　Reporter in the largest Chinese encyclopedia website Interactive Encyclopedia also saw that the current mobile phone payment related entries are very interesting. Aside from the possibility of such a rapid cross-border relationship, the reporter found that there are still many users of the use of foreigners can realize the new model of mobile phone shopping has a strong interest. At the same time, some netizens believe that the mobile phone companies can buy the video as a self advertising use. More netizens put forward, this may be a recessive mobile phone advertising.　　酷6网 Station editors told reporters that they just stand on the internet media perspective, the objective report of the incident, can trigger the attention of netizens is the most important, as to whether this video is advertising, do not make redundant statements. New media or the main means of future marketing this video has also sparked a marketing discussion of future mobile banking campaigns. 3G Portal Vice PresidentCao Ming in the analysis of new opportunities for mobile phone payments, the current stage of security factors and the lack of payment items is hindering the development of the industry bottlenecks.　　At the same time, he also pointed out that to find their own core user base, effectively attract new users, retain existing users become the major operators to promote the development of mobile phone banks of the top priority.　　Industry well-known website science and technology news director Li Zhongcun told reporters, to video web site as the representative of the new media in the product marketing is playing a huge role, like in the end of the World Cup, to 酷6网 as the representative of the new media has achieved great success, for many enterprises marketing to provide a good idea. According to cr-Nielsen's World Cup special monitoring of 酷6网, during the World Cup, 酷6网 Daily browsing Volume (PV) average value of 303 million, peak reached 399 million, daily play (VV) mean 228 million, peak 288 million, the two groups of figures in the domestic Internet video field is a solo show.　　The number of independent visitors to the World Cup, 酷6网, reached 4.7 million, a figure that grew by nearly 50% per cent compared to the Beijing Olympics. "Mobile phone card consumption model has been formed, but has not yet spread to every city and region, through a video if the mobile phone card consumption model published in the public, it is a smart marketing behavior."　　"酷6网 Interactive Entertainment division general manager Yao Jianjing said. Commercial newspaper reporter Kim Cho-li