From mobile marketing to mobile marketing

Mobile marketing has formed an important marketing area and concept. Before I start this topic, I want to define the meaning of the term first, that is, mobile marketing is not equal to mobile marketing, mobile marketing is only one link in mobile marketing, the mobile marketing this term should be expanded to define all the marketing behavior in the mobile process,　　Way and media, rather than simply mobile Phone Marketing, mobile marketing has formed an important marketing area and concept. The environment in which we live is greatly changed by urbanization and technology, and each person spends more and more time in the process of moving and becomes more and more fragmented. And in the mobile process we are exposed to the media, from the point of view of communication, advertisers in the process of consumer movement, consumers can contact with the media show more and more diverse driving potential. From the earliest newspapers, magazines, posters and billboards, to mobile phones, digital televisions on the car, smartphones and the hottest tablet in the recent past, consumers have become a battleground for advertisers to actively develop advertising and communication opportunities in the mobile world, especially after the popularity of mobile internet Consumers are able to receive and send messages either actively or passively in any fragmented movement, and the recent tablet boom that has been brought up by the ipad will change the mode of communication in the mobile process. At present, what is often happening in our lives is that we are now in the subway, bus and other means of transport in the process, or in cafes, restaurants and waiting for people or things in the process, we will see many people pick up mobile phone or tablet computer, send information, microblogging, internet browsing, Play fun games or read books and news. There are even a lot of motorists who watch digital TV or send tweets when they stop at a traffic jam. Therefore, I think, based on the consumer in the mobile process of diversification and fragmentation, the mobile process of media integration, will become the future of mobile marketing a big bright spot.　　As long as can skillfully through the consumer in the mobile process may contact the media integration application, will be able to bring the marketing effect which has not seen. In addition, the app boom brought on by the iphone and ipad has also brought significant changes to mobile marketing. Through the new Man-machine interface, consumers through the smartphone and the use of tablets to make a huge change, based on the mobile phone marketing behavior, but also began from SMS, WAP, into the use of the app. The impact of mobile and browser browsers on all digital media during the move will not be as important as browsers on desktops and laptops. The popularity of new smartphones and tablets, plus 3G high-speed Internet access, there are more possibilities for marketing in the mobile process, whether it's video watching, web browsing, tweeting or searching for information, and mobile marketing is becoming more diverse, at least I think the ad marketing model that used to be on the Internet, advertisers must be the WAP site, but in the rapid popularity of smartphones and tablets in the process, is about to die, and app has begun to become a lot of advertising activities must be one of the media tools. Moreover, the bigger the smartphone screens, HTC, SonyEricsson and Samsung have already launched smartphones with a screen size of more than 4 inches, and Dell has launched a 5-inch screen of smartphones, advertising and marketing on increasingly large-screen smartphones, The space that can be played is getting bigger. And the smaller size of the tablet makes the tablet more portable. Taiwan's ViewSonic recently published a tablet computer with an Android 2.2 system, a 7-inch screen with telephone capabilities, and a 14,900 NT dollar, which was sold in Taiwan for daily shortages.　　Such cross-border products are bound to bring more different advertising and communication opportunities. The media we are exposed to in our lives have gradually shifted and developed towards digitization, and the time spent in our lives in the process of moving is becoming more and more fragmented. As we move forward, the ability to receive, acquire, and entertain information becomes more and more abundant, and mobile marketing is becoming more and more important in the future. and mobile marketing can succeed, its only means is to really understand all the media in the mobile process, consumer contact media process, order and manner, and then effectively use these mobile marketing tools to carry out the best integration, can really achieve the most effective mobile marketing. This is also a future mobile marketing model and development direction.