The top ten lessons from the public comment

For the public comments, he often do a little bit of wind and a serious rumor about this matter, although it is to strive for greater benefits, but for the employees at the bottom is harmful and not beneficial, in the "China Internet Platform," and other issues, the public comments on the formation of the management team has already exposed enough short boards and errors.  Say not good, in the Chinese market, warm swallow water basically have no market. Recently, Tencent to buy 400 million of dollars in the public comment on the 20% shares of the news has not confirmed that the controversy. But again ...

How to differentiate between doing business and branding

When you develop your own product, do you build a business or a brand? We all know how important a brand is to an entrepreneur: maybe your industry is negligible, but when you mention the Apple, the McDonald's, The Coca-Cola, the brand effect has been able to endorse the industry. This is undoubtedly the most brilliant achievement for every entrepreneur.   But what is the difference between doing business and branding? How to build your own brand standing still? The following is the view of US brand building expert Chris Kocek. How to let an entrepreneur can straighten the gas ...

Taking user as the basis, interpreting the biggest taboo of starting a business

"If there is one thing that should be avoided when you start a business, what would it be?" asked Quora. The voice of doubt just fell, someone had to answer the question, ranked first reply from a two-degree entrepreneur, before the project reached 500 million U.S. dollar valuation, at present he in the field of artificial intelligence entrepreneurship Suren Samarchyan, the following for his answer content you develop products, Don't know what kind of customer service, then do not develop. To solve the non-existent demand is the most common mistake of the start-up company, not one. --paulgraham,y-...

Can the bubble really make people "scream"?

Ma Jiajia--90 After the entrepreneur, by virtue of a series of labels, such as the new, fun industry, the unique marketing and copywriting, to the emerging population of the special understanding, last year in the marketing circle, the entrepreneurial circle to get a lot of attention.  Recently, he was invited to make an exchange speech with Vanke. But people are hot to talk about her, and her ideas and ideas bold new sharp feel very incredible, seems to have overlooked one thing, that is her sex products (bubble) really do so good? The rumor has it that she broke up with her former entrepreneurial partner, who now has a condom ...

Ma Jiajia the way to set up a spice shop

Ma Jiajia, a young girl, for such a girl, was posted a lot of labels, "Dong milk", "the", "the new entrants," "Sex goods Business", "sexual liberation", and so on, most of these labels are not in line with his age. The 1990-Born girl is now a forum for entrepreneurs and business schools to invite guests to talk about entrepreneurship, Internet thinking, brand concept of marketing. Since graduating from the University of Communication in 2012, she has entered the products industry, with a small share of like-minded...

Analysis of planning Psychology

Why do people make many new Year plans and then quickly forget about them?   At the end of 2012, Fess Vata Muslou decided to quit her job and start a clothing business by the end of 2013.   She submitted her resignation letter to her employer in February; in July, she started her career with a bang: the CEO of Frost's lovely fashion company.   Ms. Slu is one of the few people who can continue to implement their New Year's resolutions after Easter "1." Take another look at Feng Gar, when she decided to become a vegan in 2013 ...

What is product accounting?

Today talk about the "product accounting" that many of us have talked about recently. A mention of accounting, many people will unconsciously think, it is summed up the concept of color, not suitable for rapid response of the start-up team. In fact, if you are fully prepared, you can start before product development. Or, from the time we are ready to make a product, we consciously set some standards for the product. Although most of the products in the later operation, will experience major adjustments, but also a number of products, from the first version, the core architecture and functionality, has not happened too many changes, but constantly stable and excellent ...

What does the company do with so many advertising effects?

In fact, this question I always ask myself, as long as I see other people advertise, I would like to ask, generally can not find the answer, but sometimes there are some answers, and the answer is generally bad.   Advertising in the end how much effect, whether it is worthy of such a high advertising costs, not good to say, also bad statistics, with a word described, that is the smoke and mirrors. Once upon a time, Chinese consumers are the most to eat advertising this set, the word is "people stupid money more quickly." But the times are different, now consumers do not say more refined than monkeys, but at least not on the road walk on a "dog excrement." Well, if in the enterprise, ...

Good product thinking is the key!

This year, whether it is within the company, between companies or high public opinion, is very popular one point: that mobile internet is subverting all traditional industries. At the same time, the reverse thinking is the traditional industry how to embrace the Internet, how to transform. This is a very big topic, it is very easy to flow in the slogan, similar to the one I said before the "make products to be minimalist."   It's hard to fall if you don't think deeply about the argument. So, I usually and some friends in the circle when talking about these topics, will remind everyone "speak". Today I want to share with you the question is: a good production ...

Zhou's business

Postgraduate stage, Zhou began to skip class. The exam is easy for him, he just wants someone else to write his homework.   But he skipped class not to go to the booze, he has more important things to do. Inspired by the heat of Silicon Valley, he became aware of the importance of foreign translations. Although English is not good, but he almost read the management of the school library management. "High-tech Management", "High-tech theory", "Z theory", the earliest version of the "Pursuit of Excellence" and "seek advantage" and so on, he was eaten alive, and the books of management theory used to analyze, guide the real ...

Portal for the end of the king, Charles Zhang, the source of depression

2008, our newspaper to do a reform and opening up 30 years of special topics, Charles Zhang as no original sin of the internet to create rich, become a typical of our report. As a domestic internet industry's first wave of entrepreneurs, Zhang Chaoyang led Sohu in a short period of time through the acquisition of venture capital and then listed, complete the "overnight wealth."   The private ownership of such a Western 200 years proved to be very mature mechanism, step in the Internet field, so that individuals obtain great wealth "step model" legalized. Charles Zhang, 2008, has not been depressed. That would be mutually ...

Zhou: Entrepreneurship is a marathon

Early start, is a "1", but can do much, it is necessary to see in the 1 behind can make how many 0 out, this need to join a lot of capable people together to create. If enterprises want to develop, to be bigger and stronger, we must introduce talent, the backbone of the enterprise continue to expand. But there is a problem: how can a person come in and merge with the original team? This is a problem that many enterprises will encounter in the course of development. Here, I have a suggestion: if you want to break through this bottleneck, in the incentive system design needs to give a big change, is to prepare a ...

What is the difference between "0" and "Leather Company"?

Yangcheng Evening News: What is the difference between "0 first pay" and "shell company"? Zhang: "0" and "shell company" The biggest difference is that the former need to be recognized, and "shell company" did not recognize and did not carry out business registration. Once the recognition, on the back of the legal responsibility, to pay 10 million yuan on the legal liability of 10 million yuan, the recognition of 5 million yuan has 5 million yuan of legal responsibility.   For the "0" enterprises, there are many government departments in the supervision, but also through the Guangzhou commercial main information platform to accept the public and the joint supervision of enterprises. Yangcheng ...

What is the product manager's job?

Perhaps because the concept of a product is too broad, product management is the hardest job to define in all organizations. The author has discussed the issue of "product manager's job" with some friends who are involved in product management or are ready to develop further in this field.   Here, I would like to share some of these elements with you, and welcome you to discuss them. First of all, I want to define "team", my team refers to two groups, one is a narrow team, that is, for a product or a certain aspect of a product (peripheral design, engineering design, quality control, etc.) directly work together a group of people;

A view of "Longmen Biaoju" from the perspective of entrepreneurship

"Longmen Biaoju" by Ning God of wealth writers, is "the martial arts rumored" sister. Because the author has been "martial arts rumored" fans, so also chased the "Longmen Biaoju" to.   Overall, the "Longmen Biaoju" comedy effect is also good, in the effect of Xi also entrainment some authors want to express the demands of society. From my point of view, "Longmen Biaoju" is actually telling the story of a start-up, or should be called two times to start a business. Only this venture is more special: Longmen Biaoju original founder Tong always in the dart killed, heavy Dart was robbed, but did not buy insurance, so insolvent bankruptcy. After ...

Analyze user behavior to improve user stickiness

Now, in the rapid development of the Internet today, all kinds of products emerge endlessly.   From the beginning to do some specific functions to meet the specific needs of users, to analyze the user's behavior, improve the user experience, we have done a lot also through a lot, and our goal is only one: let more users use our products. User behavior analysis, user stickiness, is our products are the most concerned about the matter, because it is related to our "children" can eventually grow into what it looks like. So what do we do about the development of children? How do you do user behavior analysis?

Lei: Afraid of falling behind, nap can not continue

Lei as China's IT industry, one of the first batch of programmers, less than 30 years old to become the general manager of Jinshan Software, but also founded the first domestic network of Electronic Business Excellence, 2007 began to invest in the angel, in the Chinese Internet industry to form a "Lei department" company Group. It is such a person who seems to be successful in the outside world, after the age of 40 began to start a new company-millet technology, because Lei has never forgotten the dream of 18 years old-to build an international first-class enterprise. He once said that people because of the great dream, now millet rely on the dream as a driving force, is ...

Zhou: A method of winning by the face

I sometimes think, 360 can go to today, fortunately I am a layman, "disorderly fist killed master." A layman has no mind, and a layman will not be awed. Security industry people have been working for 20 years and they think it's safe to do so and they make money. But I do not understand anything, other people's practices I will not. But when you solve problems from a layman's perspective, there may be different innovations.   Because of ignorance, we picked a point to kill the rogue software. On the contrary, if I were a safety expert, I would definitely plan a grand security plan to subvert the entire security line ...

Uncover the main O2O of the street network failure of the reason

The O2O project, which was launched in Guangzhou in the previous two years and collapsed in August 2013 after its inception in July 2011, has spent two years burning the supposedly tens of millions of of its funding.   And in O2O this word uproar eardrum today, the failure of the street library from the O2O model analysis, presumably will let many entrepreneurs or practitioners less take a detour. Although now can not open the street Library network, but in the Baidu Encyclopedia, or can find the launch of the project in Guangzhou traces-"Street library Network is a brand new O2O business community-integrated ..."

From the stall business to the national chain of the weekly black Ducks

A few months ago, the national restaurant and snack chain brand Zhouhe and Sky Map Venture signed a cooperation agreement on investment, and received 60 million yuan of capital injection. And it shows that the country's hottest Zhouhe has once again taken a big step forward.   In the end, how does a wage earner make a business effort to become a big brand in today's chain? Play smart, almost lose the market small business I think the original "dwelling" in Wuhan Ming New Street Market just help elder sister sauce Duck stalls 19-year-old Zhou Peng estimated how not to think, and more than 10 years later he actually has ...

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