Analyze why companies offer less choice

Internet startups are now countless, roughly divided into two, one is the more the better, to provide users with as many choices as possible, while the other is to provide users with carefully prepared choices. Art Sumo Company belongs to the latter, and the practice results are very good.   In this article I will first explain why "offer less choice", and then based on this reason, I would describe several startups who chose the same approach and achieved good results as a case in point.   The less choice, the better the effect, why? In the Paradox of Choice: ...

Dropping out of business is not so good imitation

In our lives, seeing the internet giants and some of the big guys from all walks of life, many of them are starting businesses after the university dropout, and Zuckerberg and Steve Jobs are a good example. They have also achieved great success.   Perhaps you will feel that the current state of education will not be worth your stay for four years, and the success of other people's entrepreneurship may also make you feel that you have the potential to start a business. In this fashion, billionaire Thiel also set up a "Thiel scholarship" to encourage college students to drop out of business. But for the vast majority of students eager to graduate entrepreneurs, drop-out ...

What is the key to "Boss" in a start-up company?

In the present, many new technology start-ups no longer follow the traditional pattern, but are competing to create "alternative" corporate culture, in order to innovate the replacement, valve and GitHub such a company is a good example, their company's organization there is no so-called bosses and managers, employees will not have a class of ideas.   There is only one flat organizational structure in their field, employees are supervised by each other, and identities are equal. Perhaps a lot of people think this "remove" Boss management way is very absurd, but many technology startups are trying to build ...

Entrepreneurship revelation: Finding the right partner and solving the conflict

To start a business, to produce a good product, you have to find the right partner, this partner and you should be complementary in skill, but in terms of setting the company's goals, values and so on, when you and your partner are arguing, not blaming each other, the best way is to spend time with respect to the solution, And always record the reasons for the dispute, if not the fundamental differences, can consider long-term cooperation. The first thing you need to know about how to look for a start-up partner is what kind of standard quality the founders should have. It needs to be emphasized that the members of the entrepreneurial team need to have complementary ...

The top ten lessons from the public comment

For the public comments, he often do a little bit of wind and a serious rumor about this matter, although it is to strive for greater benefits, but for the employees at the bottom is harmful and not beneficial, in the "China Internet Platform," and other issues, the public comments on the formation of the management team has already exposed enough short boards and errors.  Say not good, in the Chinese market, warm swallow water basically have no market. Recently, Tencent to buy 400 million of dollars in the public comment on the 20% shares of the news has not confirmed that the controversy. But again ...

How to differentiate between doing business and branding

When you develop your own product, do you build a business or a brand? We all know how important a brand is to an entrepreneur: maybe your industry is negligible, but when you mention the Apple, the McDonald's, The Coca-Cola, the brand effect has been able to endorse the industry. This is undoubtedly the most brilliant achievement for every entrepreneur.   But what is the difference between doing business and branding? How to build your own brand standing still? The following is the view of US brand building expert Chris Kocek. How to let an entrepreneur can straighten the gas ...

Taking user as the basis, interpreting the biggest taboo of starting a business

"If there is one thing that should be avoided when you start a business, what would it be?" asked Quora. The voice of doubt just fell, someone had to answer the question, ranked first reply from a two-degree entrepreneur, before the project reached 500 million U.S. dollar valuation, at present he in the field of artificial intelligence entrepreneurship Suren Samarchyan, the following for his answer content you develop products, Don't know what kind of customer service, then do not develop. To solve the non-existent demand is the most common mistake of the start-up company, not one. --paulgraham,y-...

Can the bubble really make people "scream"?

Ma Jiajia--90 After the entrepreneur, by virtue of a series of labels, such as the new, fun industry, the unique marketing and copywriting, to the emerging population of the special understanding, last year in the marketing circle, the entrepreneurial circle to get a lot of attention.  Recently, he was invited to make an exchange speech with Vanke. But people are hot to talk about her, and her ideas and ideas bold new sharp feel very incredible, seems to have overlooked one thing, that is her sex products (bubble) really do so good? The rumor has it that she broke up with her former entrepreneurial partner, who now has a condom ...

What the entrepreneurial team should know first

In just a few days, several start-up friends have encountered a problem, is now very difficult to recruit, and hope to recommend a number of technical products. But the demand for their hiring is also strange: "Cattle!" For example, the technical development requirements, in his words, "the server can carry 500,000 people at the same time to send a request." For such an opinion. Some words still want to say, plus a year ago just read a Isakiro novel "Sunshine Robber", deeply feel many entrepreneurial team need to book bank robbery Gang Learning. ...

A start-up that teaches you to win the first customers.

Many startups have reliable people, reliable technology or reliable products, but have no sales experience and suffer from the inability to get the first batch of customers.   On Quora, Oliver Emberton, founder of the Web design optimization company Silktide, shared his experience.   When I first started the company, I was 21 years old, bald and timid. Luckily, I had a confident sales director with me from scratch, and unfortunately, later I found him rotten and nervous, and the second time we had a board meeting, he turned to me ...

A reliable technical partner, where are you?

In the afternoon of Friday, when I was working on the coffee, two friends came and they went to one of the conference rooms to discuss what was going on. When they came out to pass us, inadvertently saw behind the edge of the creation of the poster, so very surprised to say: "We are in the margin to create a school, now ready to start a partnership." "People who are able to meet marginal creators are certainly not to be missed."   So they had to sit down and talk, and since they had successfully found partners, there must be a lot of experience to share. These two are very representative, one is engaged in technology for more than 10 years;

Zhou: Subversion from flank, from focus

There are two masters, Ai Reese and Jack Kraut, their co-author of the book "Positioning" is a landmark in the field of marketing works. They put forward the concept of "brand reorientation", wrote a series of books, one of which is called "Marketing War" (Marketing Warfare), some translated as "business." This book is worthy of the entrepreneur to read carefully, which tells a lot of beat, weak case. I concluded from the inside a sentiment, is the power of subversion has never come from the mainstream, hot market, but from the edge, from ...

What is the product manager's job?

Perhaps because the concept of a product is too broad, product management is the hardest job to define in all organizations. The author has discussed the issue of "product manager's job" with some friends who are involved in product management or are ready to develop further in this field.   Here, I would like to share some of these elements with you, and welcome you to discuss them. First of all, I want to define "team", my team refers to two groups, one is a narrow team, that is, for a product or a certain aspect of a product (peripheral design, engineering design, quality control, etc.) directly work together a group of people;

A view of "Longmen Biaoju" from the perspective of entrepreneurship

"Longmen Biaoju" by Ning God of wealth writers, is "the martial arts rumored" sister. Because the author has been "martial arts rumored" fans, so also chased the "Longmen Biaoju" to.   Overall, the "Longmen Biaoju" comedy effect is also good, in the effect of Xi also entrainment some authors want to express the demands of society. From my point of view, "Longmen Biaoju" is actually telling the story of a start-up, or should be called two times to start a business. Only this venture is more special: Longmen Biaoju original founder Tong always in the dart killed, heavy Dart was robbed, but did not buy insurance, so insolvent bankruptcy. After ...

Lei: Afraid of falling behind, nap can not continue

Lei as China's IT industry, one of the first batch of programmers, less than 30 years old to become the general manager of Jinshan Software, but also founded the first domestic network of Electronic Business Excellence, 2007 began to invest in the angel, in the Chinese Internet industry to form a "Lei department" company Group. It is such a person who seems to be successful in the outside world, after the age of 40 began to start a new company-millet technology, because Lei has never forgotten the dream of 18 years old-to build an international first-class enterprise. He once said that people because of the great dream, now millet rely on the dream as a driving force, is ...

An "autopsy report" on entrepreneurship.

Maybe we'll always hear stories about all sorts of things that have worked so well to succeed in the end, and among them, some have been working underground in order to save money, while others are quietly starting businesses in big companies.   Perhaps people would prefer to hear stories about their success after 9,981 of difficulties, but in fact, many times, we may be able to fail after a great deal of effort. Alex Klokus is co-founder and CEO of Wisdomly, a start-up company based in New York, and he led the team to develop WISD ...

How do you face your angel investors when you fail to start a business?

Lead: You can take a look at the three founders of the different ways to deal with the failure of entrepreneurship, and then see what kind of courtesy they finally received, this is a very valuable lesson. Take care of each and every one of your investors, no matter how big they are. Of the more than 20 angel investments I have ever participated in, 3 projects have fallen through the drain, but I've also seen three different situations between entrepreneurs and angel investors. I want to say that for me, I think of them as very valuable experience, because of my own company Ometria, with ...

To debunk the lies behind those magical startups.

Do not know when the beginning of the network, the popularity of a variety of magical entrepreneurial stories to let people see the mood excited, and Poly-Mei Excellent product CEO Chen Au is such an excellent "Youth role model."     According to anecdotal information, he has personally taken the mirror, for the company's "I speak for himself" series of ads caused by the strong resonance, and even in the Internet set off a "Chen Au body" imitation upsurge.   But a few days ago, people familiar with the matter broke the news and said the lies behind his miraculous entrepreneurial story. The man who knows ...

Uncover the main O2O of the street network failure of the reason

The O2O project, which was launched in Guangzhou in the previous two years and collapsed in August 2013 after its inception in July 2011, has spent two years burning the supposedly tens of millions of of its funding.   And in O2O this word uproar eardrum today, the failure of the street library from the O2O model analysis, presumably will let many entrepreneurs or practitioners less take a detour. Although now can not open the street Library network, but in the Baidu Encyclopedia, or can find the launch of the project in Guangzhou traces-"Street library Network is a brand new O2O business community-integrated ..."

From the stall business to the national chain of the weekly black Ducks

A few months ago, the national restaurant and snack chain brand Zhouhe and Sky Map Venture signed a cooperation agreement on investment, and received 60 million yuan of capital injection. And it shows that the country's hottest Zhouhe has once again taken a big step forward.   In the end, how does a wage earner make a business effort to become a big brand in today's chain? Play smart, almost lose the market small business I think the original "dwelling" in Wuhan Ming New Street Market just help elder sister sauce Duck stalls 19-year-old Zhou Peng estimated how not to think, and more than 10 years later he actually has ...

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