Can the bubble really make people "scream"?

　　Dixon - The end of the year, with a series of labels, such as the taste, spice industry, ingenuity in marketing and copywriting, the unique understanding of emerging groups, in the marketing circle, the entrepreneurial circle has gained a lot of attention. Recently, he was invited to make an exchange speech with Vanke.

But people are talking about her, and the idea of her bold new sharp feel very incredible, seems to have overlooked one thing, that is her sex products (bubble) really do so good? What is known to all is that she broke up with her former entrepreneurial partner (the latter now has a condom called an elephant) and did not go to the cat store. For the latter, Ma Jiajia to this explanation is: "Taobao and other electric platform, although it can quickly bring traffic, but its style is not free (do not allow adult goods shop decoration, promotion, etc.), which makes it difficult to let go to design their own web site. Therefore, the next step will be (outside the online shopping guide platform) to launch an independent business website. The

The media has reported that "the current profit model is mainly composed of two parts, to the bottom of the profit-oriented shop, online is to earn the cost of shopping guide." ”

So what's going on down the line?

Tencent technology to do the offline investigation work, the observation is as follows:

2014 before the Spring Festival, a Sunday afternoon, a warm sunny day, a male clerk standing in the three Li Tun Soho C B1 shop looking forward to customers, after a long wait, a group of young men and women were laughing at the shop door, in less than 1 minutes, they took 4 photos in the shop, and then laughing away , without buying any products, the following hours continued to be empty.

The name of the store, "powerful Sex shop", is the most successful adult products store in Chinese brand marketing ...

Although powerful Sex shop's clerk had disclosed to Tencent technology that the store's best business was 8 to 10 on weekends, this weekend night may be an exception, with few customers coming. A young man working at the shop, dozens of metres away, claimed that the shop was not very well, because there was no Chinese sign, and he had mistakenly thought it was a fashion shop.

According to Tencent Science and technology, has been widely reported by the media is located in Gaobeidian Xinglong Street powerful Sex shop experience shops have been closed, the store opened in 2013, in the year of October, easy shop and 58 with the city has been the transfer of shop information, But until now the relevant shops have not yet a Ma Jiajia, and he refused to respond to Tencent technology related interview questions, only that it is not their team's business model.

This may not be an exclusive problem, in fact, the whole sex products industry in China has long been faced with a situation, the revolutionaries did not appear. In addition to the lack of unique innovation and technological leadership of local sex products, it is very important that the market is difficult to start hot.

Tencent Technology said in the report,

It is too difficult to create a brand of adult products in this relatively conservative country. Even condoms and contraceptives and other birth control products advertising, until today can not arbitrarily in the mass media, not to mention all kinds of AIDS aids and sex toys.

A person in the industry said that by substituting factories, brand makers, channel and bottom distributor of the industrial chain, Ma Jiajia is just a bottom distributor, even if one day Ma Jiajia rely on good publicity to become adult supplies in the "Di-Tong", is still not the protagonist of the industry, not to mention the current physical stores in the flow of people, As well as the growth of the physical stores of the rental situation, the entity adult supplies store prospects are not optimistic, "a few PPT is very eye-catching, but in the industry, and not many people concerned about, but is a number of electric business platform more people to discuss." ”

In fact, "Entrepreneurial State" magazine on this issue directly asked Ma Jiajia, "The sex goods industry does exist a lot of problems, has been a huge market but it seems obscure, why do you choose it?"

Ma Jiajia's answer is:

It is the entrepreneur that defines the industry, not the industry, that defines the entrepreneur. You are what the industry is, what the future is. The status quo is not important, the important thing is how much I can change it. Other industry challenges are not big enough, boring.

Those who have the courage to innovate are always worthy of blessing. I wish Ma Jiajia a successful challenge. I wish her a lot of impact on the audience, and even "scream" ppt and fresh thinking, but also solid to the user to bring enough screaming products.

The latter is the true meaning of business.